Search Engine Optimisation Through Blogging

Search Engine Optimisation Through Blogging

If you search for the term “Search Engine Optimisation”, it returns with more than a few million results. It is mainly full of articles giving similar explanations and tips on how to make it work for you and your website. However, the clear repeated exhortation is the term “linkbuilding”, which generally refers to back links from other websites and blogs to your website. This is commonly known to improve your website search rankings, and is one of the main ways that every search engine judges how worthy or useful (and, therefore, searchable) your website is. Although, one of the most important platforms where link building works well to improve your search rankings doesn’t seem to be emphasised as much as it should, which is blogging. There are two main ways that you can use a website blog to work for you, in order to improve your search rankings and the amount of consumer views and attention to your website or business.

Start a Blog

Firstly, the importance of starting your own blog and utilizing blogging to improve your website. So many websites and businesses have begun their own blogs and articles in order to boost their business and consumer awareness, although often it seems difficult to find relevant and original content to create and blog about. Finding fresh and original content is often stressed in improving search rankings: each page on your website is a separate searchable page, so any traffic you would gain through new, interesting blog articles would be creating interest and a bigger consumer base for your business. If you are stuck for ideas for written articles, original content always helps in the form of varied multimedia, including images, videos, podcasts, or even tools and plug ins that you could create. This multimedia becomes searchable by itself, for example in an image search, which will help boost your search engine optimisation further. So the more various multimedia that you include on your blog, the more interesting your blog will appear, and the more searchable it will become.

The content is what will attract new viewers and thus consumers for your website and business. However, it is equally important to make sure your blog (and website) is easily navigated, performs properly, and loads quickly and accessibly. The site performance is what keeps viewers on your website, and clicking through the various site navigations and links, and it is crucial to create a naturally flowing hierarchy or sitemap for your site. If the navigation is an issue, it may be helpful to utilize Google Analytics, because it provides insight into how viewers behave on your website or blog. It shows how users reach your site, the most popular and viewed content, and where they decide to drop out of the site. It would also be helpful to create user friendly URLs for each page, because your URL is also featured in search results. Consider how search engines work, and the relevant keywords or what specifically users would search for, and make sure they are included in each blog page title or URL.


Connect with Your Community – Linkbuilding

The second way you can use blogging to improve your search rankings and consumer base is through using other blogs, and discovering your related blog community. It is possible to discover a wider consumer base through related blogs, where you can reach out to their users easily. Using a blogging system, it is easy to discover other blogs and advertise your website through the comments, through creating links on other blogs through the comments. However, bear in mind that some blogs become no-follow links, meaning they won’t count as a back link. Yet, if your comment is well articulated and doesn’t seem like comment spam, other readers will want to click and discover your blog and website through this method. Also related to linking through blog comments, it is possible to implement forums in order to help boost your website viewings and consumer base. On forums, you are allowed to comment freely and often include your blog or website in your signature, as well as a description enticing new consumers. It is important to create an interest and buzz for your blog and website, and socially communicate with other users to improve your viewings and, ultimately, your search rankings.

Quality Link Building and Google PageRank

There is a Google link analysis algorithm that can be used to improve your search engine optimism, however. This algorithm is called PageRank, which is one of the main methods used to measure the importance of web pages. PageRank was actually named after Larry Page, who was one of the Google founders. Basically, the formula measures the worth and importance of a page based on the number and quality of links from other websites. Google uses an automated “web spider”, called Googlebot, which counts links over the Internet and gathers information about sites to contribute to each page’s PageRank. Although, it isn’t the quantity of links that matters, Google’s PageRank is based mostly on the quality of links your website can achieve. Your website can trade links with many others, but it is paramount to make sure the links are only relevant to your site, and that you’re not trading with a link farm. Link farming is a dangerous way to generate links, as Google penalises for spam links, so in the long term it would negatively effect your website and decrease your PageRank.

A good way to easily target a reliable linkbuilding source is through registering your site with online directories, especially if you make sure to use high search ranking directories. Another way is through creating links and expanding in your blog and website community, ensuring that every website linked is relevant to yours, as previously discussed in the article. Both of these methods are good to increases your website reliability and search rankings, and ultimately Google PageRank, although they are not as effective as using quality PageRank websites to trade links with. An example of a quality PageRank website is a legitimate college, university, or a government website, and if your website receives a link from one of those, then your PageRank increases significantly. Also, if your website simply links to one of those respected sites, then it can increase your PageRank slightly as well. Basically, your website becomes golden, and your search rankings rocket, if you link to a college, university or government website, and achieve a link back in return.


In conclusion, linkbuilding plays a highly important factor in improving your website search rankings and Search Engine Optimisation. One of the most important ways to make the most of linkbuilding is through creating a blog attached to your website, as well as implementing other blogs to improve your consumer reach and optimise your search rankings. However, the importance and ranking of the website you are exchanging links with is a significant factor, and the more reliable and respected the website, the better for utilising your links. The goal for creating a Search Engine Optimised website and blog should be simply to create a seamless user experience, and to communicate content in an interesting and original way, in order to generate link backs and become recommended for relevant searches. Each blog article generates interest and potential for link building and individual search rankings, meaning more users accessing your website. Therefore, most of all, your blog must contain original, unique content, which would appeal to reliable, quality PageRank websites, as well as potential consumers, and ultimately increase your business exposure and sales.

We have thoroughly discussed the idea of Search Engine Optimisation through blogging, and the idea of utilising linkbuilding between your blog and other reliable websites and other blogs to improve your website search rankings. However, if you are still struggling with this idea and making the most of blogging and link building to help your website and business, then we can help you further!

Here at Bright Yellow Creative Group, we are experienced at creating a successful blogging platform, and making the most of blogs in order to improve businesses’ search engine optimisation. We can help run a blog for your website, including creating interesting and unique written content to attract new consumers and respected websites to your business and website. We can boost the blog posts with images and videos, and make sure to use keywords to improve your search rankings and Search Engine Optimisation, leading to a considerable expansion of your consumer base!

If you are interested in any of our services, including blogging, any social media platforms or alternate digital marketing, please get in touch with us here! Also feel free to comment below if you have any further queries or suggestions!

Emma Jones is Digital Brand Manager at Bright Yellow Creative Group, a social media and content marketing agency, based in South Wales.

Emma has been working in Marketing for over 16 years. In the late ’90s, she started out digitally promoting events and companies through platforms like MySpace and other Guerrilla Marketing methods. She then graduated with an Honours Degree in Marketing from the University of South Wales in 2004, and followed this up with a CAM Diploma in Digital Marketing in 2011. Her career has involved various Marketing and Digital Marketing roles, which led to setting up Bright Yellow Creative Group in 2012.

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