Welcome to the second part of our SEO through social media guide! We have already discussed how to get the most out of your Facebook, Twitter, Google+ and Instagram profiles, which you can access here. In this Part 2, we will explore Pinterest, YouTube, Vine and LinkedIn, and how to Search Engine Optimise these platforms and get the most out of them for your business and brand.
Firstly, a reminder again: for all of the social media accounts, you must ensure certain things are on point, for example: you must use relevant profile pictures, headers or banners, descriptions, URLs, and links or linkbuilding. The various platforms have some differences, but these are usually similar, and you must ensure the information is fully correct.
This is Part 2 of our Guide to Search Engine Optimising Your Social Media explaining how to utilise your social media profiles, and make them work for your business:
Using Pinterest as a platform to Search Engine Optimise your business and brand is a relatively new method, although it is becoming highly effective. Particularly as, recently, Pinterest created “Pinterest for Businesses”, which is essentially an opportunity to get analytic reports and various other benefits. In order to access this, however, you would need to have an active business page, as well as the newest available version of Pinterest. Here, we are going to guide you through simply creating your business Pinterest account, and how to utilise SEO through the profile.
After you ensure that your profile picture, profile title and URL are all relevant to your business, you can utilise the description tool again. On Pinterest, it is important to keep the description brief and use keywords, using relevant information about your business and brand. Pinterest uses a separate line for your website URL, and allows you to verify your website on the account. In order to verify your site, you would need to upload a file or plugin for your website, including a verification code that Pinterest gives you. Then, your website will appear as verified and it will make your Pinterest account more reliable and legitimate.
Pinterest works as an online pinboard, and the best way to use it for your business is to create a good number of boards on various topics, which all relate back to your brand image and values. Pinterest makes it easy to “like” and Re-Pin relevant content from other boards and users, as well as images and content from other websites, other than your own. However, when you can upload interesting created content from your website, do so, as this will create even more backlinks to your website from this social media platform.
This platform is similar to Twitter, in that it works on a follower basis, and you must follow people in order to generate follow-backs. However, Pinterest makes it possible to either only follow one specific board from a user, or the option to “follow all boards”, which means you are following all of the content that user uploads. This means that it is possible for other users to follow the boards that they are interested in, without necessarily following your entire account, which is helpful as it creates a wider interest in your brand and business. Also, Pinterest is open to allow users to Re-Pin without necessarily following any board, which creates a wider share and potential audience for your profile and brand.
As with your other social media accounts, it is firstly important to choose a relevant title, URL, profile picture and header for your YouTube account. However, make sure to follow their given guidelines and infographic to make the most of your header on your YouTube profile, as it can be tricky! Also ensure to include a relevant, brief page description including good keywords. YouTube is a platform owned by Google; therefore everything you include on the account is searchable in a similar way to Google+.
Google Search contains a video search application where you can find and watch YouTube videos on Google, which means your uploaded videos are all searchable content separately. However, the content included in your video is not included in the search, and they only generate your search rankings through your video titles and descriptions. Therefore, it is important to include relevant titles, which include keywords and commonly searched for terms in your niche market, to help improve your Search Engine Optimisation. YouTube also allows you to include as long a description as you like, and it is recommended to make use of this and write long, keyword-inclusive, descriptions on each of your uploaded videos. Google has access to all of the content in this description, meaning they can be ranked in searches as well.
It is important to utilise YouTube to create original, unique content to share and generate interest in your business and brand. You can share YouTube content and videos over your other social media accounts, as well as embed the videos directly into your website. Using YouTube, your business can create fun ways to convey information to your consumers, rather than through writing, and, in a way, YouTube often serves more as an application to enhance your other social media accounts and website rather than a social media account on its own. However, it is still important to encourage YouTube subscribers and linkbuilding to your YouTube account, as YouTube is a public site where people can access and view your video content without requiring a YouTube account, which encourages furthering your search rankings and traffic to your website and other social media accounts.
Vine works in a very similar way to Instagram, only instead of images, Vine is a social media platform based on short video clips. The video clips can only be up to 6 seconds long, and creates a more fun social media video platform to share uniquely created content. It offers another exciting way to share insights into your company, and create more accessibility into your business and brand for consumers. For example, you can share short tutorials, reveal snippets of work information, office space or employees. Vine also utilises hashtags as a search method, allowing users to find video content based on keywords in your videos’ titles and descriptions.
Vine also makes it possible, similar to YouTube, to share your videos and content onto other websites and social media accounts, meaning it is a good way to share information and improve your brand awareness. This is good for Search Engine Optimisation as it creates a web of links back to your website and business over the various accounts. Other people can also share your Vine videos, which would improve your brand awareness. The most successful Vine videos are ones that become viral, meaning they are shared and seen by a wide audience of potential consumers, who will all be made aware of your business.
The most important factor for Vine is to keep in mind your brand image and values, and keep relevant to what you want to convey to your consumers and wider audience. Pick a relevant, searchable account title and description, as well as profile picture, and upload videos that reflect your values. It is also paramount to create interesting content that will interest and appeal to users, and draw attention and traffic back to your website and business, encouraging success and sales.
Within the LinkedIn social media platform itself, the search engine results are displayed using an internal set of algorithms to prioritise certain profiles over others. One of the main ways LinkedIn ranks you in the search is through the size of your network and the amount of connections you have. LinkedIn shares results that have at least some connection with the user searching, even if the connection is only 2nd or 3rd level. This makes it paramount to expand your network, and create connections with as many users and profiles as possible, in order to become a prioritised search result.
LinkedIn is very much a platform where businesses can connect with other businesses, and having a business LinkedIn profile helps your business appear more legitimate and reliable for consumers. In order to increase how searchable your business is on LinkedIn, it is important to fill out your profile completely in every relevant area, and constantly use keywords and correct information. It is also possible to use LinkedIn, similarly to other social media accounts, to share information and fresh content, in order to encourage engagement and connections.
One of the main ways you can expand your network and number of connections on LinkedIn is through participating in LinkedIn groups. This increases your LinkedIn profile awareness to other users, and allows you a way to connect to people easily and share information about your business and brand. It is important to use these LinkedIn groups to contribute content and engage with others, and encourage consumers to discover more about your business. It is important to share links to your other social media accounts, as well as your website, on LinkedIn, as well as linking to your LinkedIn from your website and other accounts. This is important in order to become fully Search Engine Optimised on the LinkedIn platform, as well as in a search engine.
the more social media platforms your business expands within, and the profiles you create, will help increase your business’ online presence. It is important to attempt to target all of these separate social media consumer bases in order to expand your brand awareness and Search Engine Optimisation. It is useful to understand how to fully utilise each account separately, however, and learn the strengths and positives that the accounts can bring to your business.
Remember, if you have any further questions about SEO and social media; don’t hesitate to get in touch with us. Also, if you want to read about Search Engine Optimisation through different social media platforms, don’t forget to read Part 1 of Our Guide to Search Engine Optimising Your Social Media here.
Bright Yellow Creative has a wealth of experience in social media marketing, and how to optimise each platform to benefit businesses. We understand the role of Search Engine Optimisation in creating links to your website, and generating interest in all aspects of your brand and its online presence. Improving your search rankings directly widens your business’ consumer base, and therefore increases your overall success and sales.
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