The ‘About Us’ page is a vital part of any website. It is actually one of the most visited pages of any and every website. Think about it – if you want to find out about a company, organisation or individual, it is probably the first page you look on their website. Therefore, one of the first impressions you can make on a potential consumer is from your ‘About Us’ page. Fortunately, this is good news for everyone, especially because it is one of the best pages on your website for you to truly personalise and get creative with.
We have all seen good ‘About Us’ pages, and we’ve all seen bad ones equally. Therefore, the initial question here is:
What actually makes a good ‘About Us’ page?
Firstly, we definitely believe it should be memorable.
The ‘About Us’ pages that we all remember are the ones that truly stood out to us: perhaps the page was funny, entertaining, used a lot of good imagery, or anything else that made it memorable. Whatever it is, find the unique points of your business and let it shine creatively in your ‘About Us’. Depending on your business’ style, you can make it work to create an ‘About Us’ page that stands out against other businesses in your field.
Also, bear in mind that your consumers will appreciate a company that doesn’t take itself too seriously. If you show a little humour, and uniqueness, through your ‘About Us’, then it reveals a quirky side to your business that will appeal.
Personalise Your Page
The second thing to remember when you’re creating a good and effective ‘About Us’ page is to personalise it enough, to suit you and your business. It should contain information that would relate to your users and consumers. Personalisation will also help to show the humane side behind your business and brand; depending on how much information you are prepared to share.
However, if you believe that you are a business that doesn’t want to reveal any personal information about you, or the people behind the company, then there is still a way to personalise your brand through your ‘About Us’. Think like a worldwide brand, and reveal the intricate details about your company: for example, show how your business came to be, and reveal other interesting snippets that only your true fans would care to learn.
Tell Your Story
If your business has a particularly interesting, or unusual, back story relating to how it came about, then that would also be a fun way to make the most of your ‘About Us’ page alone. Reveal your story – the how, why, and what your business ultimately stands for. This is particularly effective if you have a brand message for your consumers, or believe that your company personally has something to offer that differs from the rest of the market.
Although, always keep to the fact that your ‘About Us’ page shouldn’t be too lengthy. You don’t want to overload your consumers with too much information, or, indeed, bore them off the page. You want to keep your page eye-catching and interesting. It is advisable to break up any large bodies of text or information with fun images, or a particularly pleasing colour scheme.
Create a Business Timeline
Another fun way to reveal all about your business, which won’t be too wordy or uninteresting, is through an interactive timeline. This is also a good way to easily showcase significant times that your business expanded, and highlights for your company. It keeps the tone positive, and focuses on how successful your business has become over the timeline.
Also, if you make it interactive, you can allow your users to click through to read more about the milestones that they find interesting. This will then entice them to read more and spend more time with your website and company.
Be Clear and Concise
Asides from inserting fun and your own uniqueness into your ‘About Us’ page, you must remember that the main point of the page is to explain who you are. The page must, most of all, be informative and clear. The ‘About Us’ page should explain succinctly what your company does, and what the goal is, but in a fun and relatable manner. Don’t overdo it with the explanation, however – the best ‘About Us’ pages are concise and simple, making it easy for the audience to understand your business and your intentions.
Another solid way to inform your consumers helpfully is through using a few testimonials. Ask your previous clients for these and feedback – and remember to assign their names and authority to the quotes. Testimonials will make your company look more legitimate and successful, as well as quietly boasting about the strength of your consumer base.
A Cup of Jo
The People Behind Your Business
If your company wants to be more friendly and relatable, then you may not necessarily want to focus on your business and goals. In that case, it may be more appealing to focus your ‘About Us’ page on you and your staff members. Especially if you have a small team, focusing on your staff can be a very effective way to appeal to your consumers, as they can see the people working behind your business.
You don’t have to include a lot of information about anyone in particular, and certainly not any really personal details. However, if you get the staff members to write short paragraphs about themselves, revealing a quirky snippet about themselves or what they do in the team, then this will be enough information.
It is also essential to use photos for every staff member, and make the images look fun and unique, in order to truly reflect the feel and personality of the company. Interesting images compliment any ‘About Us’ page.
We hope that you have enjoyed our examples, and ideas for how to create a good ‘About Us’ page. Check out your own page – do you feel inspired to make the little changes that make it really stand out?
All ‘About Us’ pages are different, and they should be designed to suit your business’ personality! There are no strict rules, just remember to spend time and don’t ignore the importance of this page.
We Can Help!
If you need help with creating an effective ‘About Us’ page, or any other part of your website, then Bright Yellow Creative can help! Contact us today to find out how we can make your website really stand out, and drive traffic; increasing your consumer base significantly.
We also offer bespoke services that will improve the content and the quality on your website, or social media. Simply check out our services here, as well as our quality price packages here!
As of today (1st October 2014), the paper vehicle tax disc no longer needs to be displayed on your vehicle. If you have a paper disc with months left, you can remove it from your car’s front screen, and destroy it. However, this doesn’t mean that you don’t still have that tax on your car, and that you won’t need to keep taxing it.
Rather, instead of needing to display a physical tax disc, and needing to send away for your disc, everything is now officially online and digital. As with most modern things, the physical has been replaced with new digital technology.
You have been able to apply online for your new tax, as well as many other vehicle related commodities, for a while now. Although, what you didn’t know, is that the DVLA have been testing out a way for police and road monitors to know whether your car is taxed without having to check the disc, for a while also, and it’s finally in place.
Another way that digital technology has improved the way you can tax your vehicle is that they also now allow you to pay for your tax through a direct debit. This means that you won’t even have to think about renewing your tax, as you can set up a system where it just renews automatically.
The new vehicle tax changes are just another example of how digital technology continues to make improvements, and changes in our lives. Digital technology has been constantly expanding over the years, and has therefore made way for many digital replacements for physical things.
We have compiled a list of the most considerable changes, to show how digital technology has replaced many physical commodities that are no longer around or even necessary. And, for some of these replacements, it does seem a little sad!
1 – Vinyl Records / Cassette Tapes / CDs
The way we listen to music has changed so rapidly, in what is actually only a short length of time. Nowadays, basically every physical way has been replaced by digital formats. Almost all music is digitally acquired in MP3 formats, and people simply keep their music stored mainly on their laptops and/or phones.
Our phones have improved so much to allow for more space, meaning people are using their phones to store and listen to their music on the go. We will even go so far to say that MP3 players or iPods will soon be made pretty obsolete, just like basically every other physical music player has.
2 – Phoneboxes
Phoneboxes are definitely a thing of the past. Whereas they used to be on every street corner, and one of the main ways of direct speaking contact, they are difficult to be found recently. One of the main places you find phoneboxes nowadays, in the whole of the UK, is in London, and this is mainly for novelty purposes with their iconic, bright red design.
However, even trying to recall where to find your nearest phonebox is difficult – think about it, when was the last time you ever needed it? With most people owning phones, and mobiles being so easily available at very cheap prices, it is uncommon for someone to be in a situation to require a phonebox now.
3 – Chalkboards and Overhead Projectors
There are so many things that we all remember from our schools growing up, that are now almost entirely obsolete. The main two are undoubtedly chalkboards and overhead projectors. Chalkboards started being replaced first, making way for the whiteboards and marker pens. Then, overhead projectors soon followed, with most whiteboards being replaced by smart boards, and boards where you can easily connect up a laptop and show your PowerPoint presentation instead.
Then, we all went to university, and could even skip attending physical lectures for watching online, interactive, lectures instead. Whoa.
4 – Maps
Remember the time when you needed to keep the A-Z Great Britain Road Map in your car at all times? And, for road trips, the front seat passenger had the great map responsibility to at least know which way round to hold the map? Though ever since the first car GPS system came along, traditional maps and road maps have become a thing of the past.
Technology has only improved since then – and now you can get your TomTom with a USB connection to your computer, allowing you to recharge and update the maps on your GPS constantly. Also, a few (expensive) cars can now even come with the GPS already inputted. Not to mention the fact that you can simply use your Google Maps phone App to find your way around, however you’re travelling.
5 – Analogue Terrestrial TV
Previously, every TV worked on an analogue transmission. This simply meant that you didn’t need a digital transmission or connection in order to watch TV. Then everything went digital, and with most people using Sky or Freeview already, they switched off analogue transmission. The digital switchover actually started in some parts of the UK in 2007, and ended in October 2012, after switching analogue off for the entire country. Nowadays, new TVs all come with a way of watching the main channels through digital transmission, and there have even been wide improvements for digital TV viewing and functions.
6 – VHS / DVDs / Blu-Rays
Over the years, the way people watch and own films and series have changed just as drastically as with music. Every physical method has been slowly replaced by solely digital formats. It is possible for people to purchase and store films or TV series as digital files on their laptops or even phones.
However, even this has evolved. Many people now own subscriptions to various digital streaming platforms, over owning traditional films or TV series. For example, subscribing to Netflix is a cost-effective way of having many films and series available to watch online, through any Smart TV or through a games console that has online capabilities.
7 – Paper Bills
This is quite similar to the new vehicle tax changes, as there is no denying that receiving physical, paper bills through the post has become a thing of the past. Now, everything is online, and it is possible to send you important documents via your email address.
Also, it is easier than ever to apply for things online, through a digital application system. This is mainly because digital applications and bills save a considerably large amount of money, and reduces the waste of unnecessary paper.
8 – Floppy Disks
Remember floppy disks?! They were the ultimate way to store your important computer files, and transfer them from computer to computer! They weren’t actually that capable as far as space, however, and they weren’t exactly the most durable of items. So maybe it was about time for them to become phased out by external hard drives and USB sticks.
9 – Cameras
We aren’t claiming that all cameras are a thing of the past, although we are firm believers in our iPhone camera quality (except perhaps the front facing one), but certainly cameras with film are sadly no more. Gone are the days of having to travel to Boots to get your camera film processed, and having to wait actual days to see the results. Now, if you own a camera, they are probably digital with a great memory storage capability, amongst other pros.
Also, if you want to see your pictures, you literally can see them straight after you’ve taken the image. Most people don’t even bother printing the images out to make physical copies anymore, and simply use their laptops, phones, online storage systems or social media platforms as a safe storage system.
10 – Phonebooks / Yellow Pages / Encyclopedias
Yes, we’re talking about those great big books that sometimes used to get reluctantly shoved through your mailbox. If you needed to find a business, or someone’s number or address, you had to scroll through a few hefty pages. Also, if you ever needed to know something, it required a search through an encyclopedia, meaning the search was often never truly worth it.
Nowadays, of course, all of those giant books are available in online varieties. Google searches have replaced the phonebook, the Yellow Pages has gone online, and Wikipedia was invented so that you can now find out any (even pointless!) information you want at the easy click of a few buttons.
So, how do you feel about our top 10 most significant digital changes?
Are there any more you can think of that have considerably impacted us?
Reading that list, we can definitely say one thing: the increase and expansion of digital technology and online methods has certainly saved a lot of trees. And chalkboard scratching.
Don’t forget – here at Bright Yellow Creative, we are down with all things digital! Check out how we can impact your business’ online and digital presence through our services here.
Email is not dead. It will also most likely never be replaced, no matter how many new social media platforms come out or how the online trends change. It is usually the first place everyone checks at the start of the day, and particularly a working day. Most people can access their emails from their phones as well, so they are literally checking their email all day, intermittently, on the go.
We know this because we are one of those: compulsively checking our inboxes, and still subscribing to our favourite websites or brands. Emails are not dead, so neither then are email subscriptions. They are perhaps one of the oldest online methods to get people to connect to your brand, and they are not outdated yet. Email subscriptions are vital in connecting with your audience, and work as an effective marketing technique that should not be overlooked.
Check your inbox, if you like, and count: how many email subscriptions do you receive? Whether they’re from your favourite online clothing retailers, or just Tesco emailing about your Clubcard points, most people are subscribed to at least one email list.
An email list is therefore an undeniably vital asset for any business, although acquiring one can be the difficult part. It is one thing asking and prompting your users to subscribe, and another actually acquiring an efficient email list.
The majority of email lists people join inevitably come from online shopping, as this is definitely one of the easiest ways for brands to access your email address. Most online retailers require your email address, in order to keep you updated with your order, and then afterwards you find yourself receiving regular email updates as well as short email articles.
This is definitely the best way to access your consumers’ email inboxes, and get them subscribed to your list. Also, in a few physical retail stores, most notably Apple, they have started giving “online receipts”, as opposed to paper ones. The way they do this is by asking for your email address, and emailing you the receipt for your in-store purchase. So, miraculously, you have found yourself subscribed to their email list.
How To Create an Email List
However, what if you aren’t directly selling a product for your online users’ to purchase? This does make it more difficult to create a successful email list, although there are ways around. The crucial part of an email subscription list is simply offering them something in return. In this retail case, they are providing a purchase and service in return for the email address. And, whether you are an online retailer or not, you can also easily offer a service in return for their email.
Examples of a service can be: a discount code or free offer, a newsletter, information about your particular brand or upcoming events, or anything relating to your business and brand. If your online user feels like they will benefit from signing up to your email subscription list in some way, then they are far more likely to sign up. This is a good incentive, plus they won’t feel like they have been deceitfully bribed into giving you access to their email inbox.
Make Your Sign Up Form Stand Out
One of the most important ways to get them to subscribe, asides from offering an incentive, is to make signing up a clear part of your website. You need to make your sign up form stand out, and feature as something for your consumers to complete easily. Acquiring emails for your email list is far more important than getting them to follow you on Facebook or Twitter, so it should be made more obvious on your site.
Many businesses create landing pages simply for this purpose – a landing page is one page, either on its own or as a part of your website, that is intended for people to subscribe to an email list. The landing page is typically designed with only one place for online users to go: the sign up form. This is definitely one effective way that businesses get their audience to subscribe.
However, why not treat every page of your website as a landing page? Link your sign up box to the top or bottom (or both!) of each page, and keep prompting. Many websites put their email subscribe box at the bottom of each page and blog post, prompting their consumers that they will gain more benefits and content from entering their email. Make the sign up form stand out; make it easy to access; you should be sorted.
One of the main points of a sign up box is not to make it too complicated. If you’re asking for too many details, and making them jump through too many hoops, they simply won’t go through the effort to sign up. All you really need for email subscriptions is their email address, and a click button to subscribe. If you want their name as well (to make the emails more personal, perhaps), then that’s up to you. Although, we really recommend asking for the least information you possibly can.
Most email subscription services are double opting in, additionally. This means that each user will automatically receive an email asking them to click on a link to confirm that they really do want to subscribe, even after they’ve entered their details onto your website. Try to personalise this email as much as you can, in order to give them more incentive to click through and finalise their subscription. For example, only offer them their free incentive if they click through.
So, there you go! If you follow these tips, you are well on your way to acquiring a successful, and effective, business email list.
Well, as previously mentioned, your successful email list is one of the strongest assets for your business. It adds weight to your business, and counts far more than any connections on social media, RSS subscriptions and certainly more than website page views. It’s the best way to create a responsive consumer base, in order to build your brand and connect with a wider audience. You can sell your latest product, promote upcoming events, and more: simply through your email subscriptions. You can also use emails to provide your consumers with more content, as it often generates more response than online articles or blog posts.
You can also use your email list as a business asset in another way. An email list adds far more value to your business, and you can use it to create trades with other businesses. There are even ways to buy and sell useful email lists! Use it to build your network connections, and draw more success for your business all round.
If you want to find out more about how to successfully create your own thriving business email subscription list, contact Bright Yellow Creative today!
We know exactly how to connect to your audience, and utilise an effective email list service. Email marketing is a vital part of digital marketing, and you need to make sure that you are making the most of it for your business.
Check out more about the services we offer for email marketing, and creating successful email lists, here. Also, for a breakdown of our services and prices, take a look here!
Allow Bright Yellow Creative to benefit your business – Contact us today!
One of the most effective ways to make your website fully Search Engine Optimised (helping your website rank higher in searches) is through link building. However, there are two examples of link building: external and internal links.
External links are the links made to and from other websites, which help your website become more legitimate, particularly if the other sites linking to yours are reputable. External links are renowned for helping your website boost its SEO, although internal links can be just as effective. Internal links are the links made within your own website, including links to your website’s pages, links in the header and footer, or links created in blog posts on your site.
Internal link building is one of the most overlooked ways to help Search Engine Optimise your website. Your site acquires just as many benefits from internal linking as it does from external linking to and from other websites. Plus, there are many advantages to creating a flowing internal linking system within your website, that helps users easily access and navigate around your site. For example, the main page that you would expect to find a range of links to other pages and posts is on your Home Page.
However, internal link building isn’t just necessary on your Home Page. You should make your entire website linkable, and easily accessible. If it is difficult to get to a certain page or part of your website, then there will be less traffic towards that part. Users want a site that they can easily navigate around, and often if a site is difficult or slow, then they will simply click off.
Internal Link Building Through Blogging
In making your website wholly linkable and functional, you must include your blog and each blog posts. Often, you will find that your blog starts creating its own navigation of links as you develop your blog. For example, if you write about a topic that’s relevant to a past blog article, then it is useful to link back to that post. Shortly, all of the topics that you regularly write about will start to link back to one another, and will be helpful to a user who wishes to learn about that topic in particular, without having to trawl through your archives.
Also, if you find that you regularly write about a particular topic, then it would be useful to create a main page for that subject. Creating a page on your website would help drive traffic, and help with the SEO. SEO can particularly be reached if you were to name that page something that encompasses the keywords around that certain topic. This page would be utilised effectively, as you could link all of your blog posts onto that page, and it would create a better flow and navigation, especially for users who want to find out all they can about that topic.
However, the main method of internal linking through blogging is to simply feature the links to other blog posts and relevant parts of your website throughout the article. It would also be beneficial to direct the clickable links to open in separate website tabs, in order to make sure the user stays on the first blog article until they click off naturally.
Accessible Navigation Helps SEO
We have already touched on the importance of navigation, and making sure your website is easily accessible. Navigation is perhaps the most important part of utilising internal links on your entire website, including your blog. If your website is not efficiently and easily accessible, then you will lose traffic and users on your site.
Navigation is one of the most important ways to guide the user onto the pages and blog articles that you want them to see. Guiding the user is particularly essential for a business. Each website user is either a current or potential consumer for your business, and it is paramount to direct them to purchase a product, service or simply contact you directly. Your website should be designed and navigated to create sales, increase your consumer base and ultimately benefit your business.
Another benefit of utilising internal link building into your site navigation is that it keeps users on your website. If users can keep clicking through onto pages and blog articles that all contain interesting, relevant information, titles and keywords, then they will stay on your site for longer. A good internal linking structure is one of the easiest and most effective ways to reduce the bounce rate on your website. If you have engaged your website users with interesting content on one page, with easy links to other pages then they will likely click through to read more.
When utilised fully, your website’s internal linking will benefit your website, SEO and your business in general. Making sure your internal links are accessible is vital in allowing search engines to index your site. In order to fully Search Engine Optimise your website, you must therefore ensure that there are no broken links or blocked pages, for example.
Also, most importantly, you must make sure not to overdo your linking (whether internal or external), and particularly ensure that these links don’t exceed 100 per page or blog post. If a page or article is overly peppered with links, then it can definitely overwhelm the actual content. Particularly, make sure that each link is relevant and contributes to the content and topic of the page or blog post. Relevancy is important for both search engines and for your regular website users.
Ultimately, don’t underestimate the importance and benefits of internal link building in your website. It is the easiest way to generate traffic, search rankings, and ensure that users stay on your website for longer. It can be just as effective as external links, even link building to reputed websites.
If you are unsure how to optimise internal (or external) link building to boost your website search rankings and all-round SEO, then we can help!
Here at Bright Yellow Creative, we know exactly how to create an easily accessible, flowing website, that is fully Search Engine Optimised. We will increase traffic to your website, and create more online business for you.
Take a look at our services here, and how we can optimise your website utilising specifically link building here. Also, please find our brilliant price packages here, where you can find more of how we can help you.
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