Visual social media, and visual content within social media, has become more important than ever. There are social media channels, such as Instagram or Pinterest, which are solely designed for image or video sharing and connecting with people through visual media. However, even regular social media channels, such as Facebook and Twitter, have begun putting more and more emphasis on images and visual content as a way to connect with other users.
One of the main ways to utilise and make the most of images on your social media profiles has always been through your profile picture. On every social media channel, this is definitely the most important image, whether on a personal profile or a business page. For businesses, this is the place you attach your company logo, as it’s the first thing that users see of your profile. Your profile picture, for company or personal use, is always attached to your comments and content on any social media channel.
However, there are restraints on your profile picture. Mainly, your profile picture is only capable of revealing a small image connotation of your business’ or personal page. This means that you aren’t able to show as much creativity, or reveal as much information, through your profile picture alone.
Therefore, ever since Facebook developed their Cover Photo, the majority of the other social media channels have followed suit; allowing you to show a large header picture on your separate profiles. As these header images, or cover photos, are the largest image on your profile, this gives you more freedom to reflect your personal profile, or your business page, in a creative way. A header image also gives you a better, and bigger, opportunity to showcase your business or brand through this social media, and reveal more information to your consumers or potential new customers.
At this present time, Facebook, Twitter, Google+ and YouTube are the main social media platforms that utilise a header image capability on their pages and profiles. Additionally, LinkedIn has recently started looking into cover image possibilities – allowing their Premium Members (paying members) to add a background photo onto their profiles. LinkedIn states that they will begin rolling this out to non-paying members once they have ensured that it functions correctly (although it will probably be a while, as they will undoubtedly use their cover image as an incentive to become Premium).
The fact that header images now play such a vital role in every main social media platform’s profiles shows how important it is to make the best use of your header image, whether business or personal page. For business purposes, your cover image can be used to convey the message of your brand in more depth, or even to advertise an important feature of your company.
It is also now possible to put a significant amount of text, and create a call to action through your cover image on these social media platforms. This means that there is even more potential to advertise your business through your social media profiles.
Allow us to give you 5 creative examples for how you can make the most of your social media header image or cover photo, in order to enhance and advertise your business!
1. Showcase Your Products Creatively
The most important part of creating a good header image is to focus on the visual aspect. Although your business can now advertise using words and calls to action, one of the most effective ways to showcase your business is through creatively representing your products or services. Take a look at these brands for fun examples:
2. Enhance Your Header Through Your Profile Picture
This is perhaps easier on Facebook, over the other social media channels, and it was more widely used when Facebook first developed their cover images. Although, it is still a fun feature that you can take advantage of. Many brands, and personal profiles, have created funny images through this, and it is still something to look into for your brand’s Facebook profile.
3. Promote New Products, Services or Events
If you have a new product, service or event to advertise, then it’s obvious that you can effectively showcase this through your header image. The image is the biggest on all social media profiles, meaning you have more space to advertise the new product or event, utilising calls to action as well as inviting imagery of the product.
4. Straightforward Call to Action
In a similar way to promoting a new product or event, a straightforward call to action is always a useful and effective way to use your social media header image. Invite your consumers to contact you in some way, or visit your website, or join you on another social media platform. If you utilise them on your website and for your general online presence, then why not use them for your cover image in the same way?
5. Seasonal Celebrations or Promotions
One way of making sure you keep your header image fresh and up to date is through using it to celebrate the changing seasons. With themed headers, your business will look current and on trend. Also, you could utilise the seasons to create seasonal promotions or deals, and advertise this through your cover photo. The only problem with this is you must remember to keep an eye on your header image, and remember that you need to change it at least four times a year – when the seasons change!
Ultimately, just have fun with your cover photos or header images!
Remember that it can be a crucial place to advertise or showcase your business and brand image. Visual social media and marketing is more valued than ever, and all social media users will pay attention to the main header image featured on your profile.
Mainly, however you want to represent your business or personal profile with your cover image, just make sure you utilise it in some way. The majority of business and personal accounts have a header image for all of the social media platforms that use the cover photo function, so it is important that you don’t forget about the header when you create your accounts!
If you would like Bright Yellow Creative to help you optimise your social media profiles through your header image, or any other part of the profile, then contact us today!
We know exactly how to make social media work for your business, so take a look at our social media services here and our excellent price packages breakdown here! Represent your brand effectively through social media now!
Twitter is quite a unique social media platform, as the whole concept was initiated around written posts and updates. And, despite the fact that Tweets can include images and embedded videos, this is still the mainly used form of communication on Twitter. When it was first created, more than a few users suggested it was basically the Facebook Status Update tool in one social media channel.
Basically, this means that being a frequent user of Twitter relies on reading a lot of Tweets, and it simply isn’t possible to read it all. Therefore, some users have latched onto this idea and decided that the more you Tweet, the better, as there is more of a chance that your Followers will catch at least one Tweet.
This theory seems logical, but is it too risky? As we have learnt about Facebook lately (read it here), too many updates can start to annoy the users who follow you, and will in fact cause less engagement. So, how similar are the two platforms? Are more Tweets beneficial or just counterproductive?
To Tweet or Not to Tweet?
The first thing to do when it comes to your own Twitter presence is work out how many times you are Tweeting currently. Also, as a business, are you solely Tweeting through a business Twitter account, or through a personal account, or both?
One of the main things when trying to boost a business through Twitter is to work out how best to promote yourself. We suggest that it is beneficial to have both a business and personal presence on Twitter, although it is important to attempt to separate your business and personal accounts. Stick to the business-related and relevant updates on your business Twitter, and use your own account more personally. Although, don’t forget that your personal account is linked to your business as well.
The second part is trickier, as it is difficult to know how much to Tweet, and how often would be considered as too often. Twitter users seem to use the platform quite differently, with a few users using it to Tweet many times a day, and others selectively Tweeting. The surprising answer to how many Tweets is too many is actually more than you would think.
You Are What You Tweet!
Surprisingly, Twitter and Facebook seem to be completely opposite about how much to update and post to your Followers. For Facebook, the general response is that updating too many times a day will cause users to tune out and become less engaged with your business. However, on Twitter there isn’t really a point where you can be considered to be Tweeting too much.
The most important thing on Twitter isn’t how often you Tweet; it is how valuable and varied the content you Tweet is. If you are making sure to send out a mixture of interesting links, relevant updates, and a balance of ReTweets and conversations with other users, then there isn’t a time when you can Tweet too often in one day. Alternately, if you are solely Tweeting links to your site, and plugging yourself too much, then this can come across as spammy and uninteresting for your Followers.
Simply, your content is paramount on Twitter. Also, people who use Twitter often use the platform to update themselves on current news and trends. So, it can be beneficial to keep up to date with what’s current and offer your opinion on a wider scale, while still keeping your Tweets relevant to your business and brand values.
Traditionally, Twitter has been thought of as a way to reach your Followers much more organically than Facebook. Facebook has received a lot of flack for limiting the amount of exposure each Page update garners. There have been comparisons to Twitter, with users demanding that Facebook should just show everything, in a similar way to Twitter.
However, Twitter has recently been gaining attention over its true engagement rates. As recently as last month (July 2014), Twitter revealed their true engagement statistics and analytics results, and users were quite surprised. In fact, Twitter’s engagement is not much higher than Facebook’s, despite the fact that Twitter claims not to filter their feeds in any way. Twitter simply shows their users a time-based feed, where users see what comes up in their feed at whatever time they happen to be using the platform. And, logically, this means that your Followers would not be able to engage with every Tweet from your account.
Their engagement statistics, and explanations of why this would occur, do reflect back on the general Twitter theory: the more you Tweet, the more you will gain engagement from your Followers.
Tweet for Success
So, the ultimate question here is: how often should you actually Tweet?
If there is no cap on how many times is appropriate, then don’t feel like you’re left without any real Twitter guidelines. There are a few studies that reveal approximately 5 Tweets a day is a good average, and we particularly feel like between 3-5 a day is a good start for a business beginning to Tweet.
Also, despite the fact that many users Tweet more often, we would advise that it is probably best for a business to always stay under 10 Tweets a day. Mainly because more than 10 Tweets a day, could simply seem like spamming and over-promoting your business.
We have already discussed the fact that content is the most important factor behind your Twitter success, however another important factor is to space out your Tweets over the day. If you think that you can spend approximately an hour a day, firing out Tweets and ReTweets, then you are not making the most of this platform. Tweets should be spaced out and scheduled over the course of the day, in order to attempt to reach the most engagement and not clog up your Followers’ feeds.
Break down your number of Tweets over the day like so: the first in the morning, making sure to reach your Followers going to work. Then, the second should be around lunchtime to reach people during their lunch break. The third should be in the early afternoon, approximately 4pm or just before people generally finish work. We would also advise the last fourth or fifth Tweet to go out in the evening period. The evening is one of the most frequented Twitter times of the day, and so putting out 2 Tweets in the evening would be quite effective and beneficial.
Ultimately, we hope we have cleared up a few myths and beliefs about Tweeting, and how often you should Tweet daily.
If you are interested in finding more about how often your business should Tweet, and how you can best optimise your audience and potential consumers to gain desired brand engagement through Twitter, then Bright Yellow Creative can help!
We will sort out your Twitter account, and create and share interesting content to Tweet to your Followers. We will spend quality time on the platform, ensuring that your business is Tweeting often, and throughout the day, for optimal engagement.
Contact us for more information about our social media packages here, and take a look at our social media services here (the specific Twitter services we offer can be found here).
See how we can benefit your business through Twitter, and other social media, starting today!
The key word in social media marketing is the emphasis on “social”. In its most basic description, social media marketing is simply word-of-mouth, powered by technology. Social media networks have been engineered as the modern way to connect people, build relationships, and assist social interactions. It is easy to share information and current content with your friends, family and coworkers, and the vast majority of people presently have at least one social media platform where they connect and interact with others.
The fact that so many people are involved in social media means that it has become an essential platform for all sorts of businesses to attract consumers and drive their business. Social media gives your business a place to communicate with your customers, and expand the widespread reach and knowledge about your specific services and products. It allows you a brilliant platform to create and expand a brand for your business, which is essential in every form of marketing.
The main downfall of businesses on social media is that many assume social media marketing is only worthwhile and successful for small businesses, or new companies that are starting out. This couldn’t be more incorrect, and there are many searchable examples of leading brands that have been boosted by successful social media marketing campaigns. However, saying that, it is a great opportunity for smaller businesses and those starting out to get their services and products made known by a wider audience online. Although, it is crucial to continue your presence on social media after you have reached a level of business success and recognition.
The Many Platforms
When getting started with social media marketing for your business, there are such a variety of social media platforms, meaning it can be difficult to navigate and decide which channel would be right for you. All of the varied social media seem to offer similar services, with slight differences and methods of getting your desired consumer attention. However, usually they fit into 3 categories, which are: word-based, image-based, and video-based platforms, generally:
- Word-Based Social Media – Facebook, Twitter, Google+, LinkedIn
- Image-Based Social Media – Pinterest, Instagram
- Video-Based Social Media – YouTube, Vine
However, a few of these categories do overlap, and most contribute a combination of images and text, with opportunities to upload videos from platforms, such as YouTube. Yet, although there are similarities between a few of the various social media channels, there are often distinct differences between the audiences that each platform reaches. The audience is often the pivotal reason to choose a certain social media network, as it all depends on the types of consumers you would like to reach for your business. Each business should have a certain kind of consumer in mind, and cater to that consumer through their branding and marketing.
If you are still having difficulty deciding, then start with the most populated social media channels. The most popular social media platform that has the biggest audience potential is unarguably Facebook, with approximately 1 billion users worldwide, and an average user share of 2.5 billion pieces of content every day. Facebook is definitely the place to start advertising and marketing your business and brand image. Also, the network makes it easy to start up your own company page and allows your personal Facebook profile to maintain the page as admin. Another positive of Facebook is that it’s the main network with a wide variety of user demographics, including users of all age and genre very equally.
If you search for the majority of companies and brands on Facebook, you will find a page for them, as it is the prominent network. However, this doesn’t mean that Facebook is necessarily the best for promoting your business and gaining success and sales quickly. This is why other brands expand onto other social media platforms, and try to gain as much exposure and consumer reach as possible.
If it is more effective and beneficial for your business and brand expansion to diversify onto many various social media accounts, then how can these networks be best handled? There are a few alternating thoughts about how to make the most of the separate networks. For example, some believe that it is beneficial to put different information on the various channels, as the same people who follow you on one social media network may well follow you on your other ones. Therefore, making sure that you share different, interesting content on all of the different channels may well be helpful.
However, the other thought is to share consistent content over most of your social media, to help with business and brand continuity. This seems to be more of an accurate way to go about social media marketing, and makes sure that all of your online audience and consumers can see what you are posting. Also, it seems to be the case that various demographics use different social media platforms, so sharing similar relevant content over all of your social media channels will invariably reach different consumers.
Successful Social Media Marketing Campaign
If you are still wondering about the success of social media marketing, and how it can help your business benefit, then there are so many good, fun examples to be found online! Here is one UK example that you will probably remember and appreciate:
One of the biggest successes in 2013 revolved around Three Mobile and their dancing pony. The campaign was based on a television advert about a Shetland pony moon walking across the countryside to the sound of “Everywhere” by Fleetwood Mac, which really grasped viewers’ attentions. The advert ended with the hashtag #danceponydance, which then sparked the attention online and over social media. The video went viral right away, and consumers utilised their hashtag all over Facebook and mainly Twitter. The video went up on YouTube, and achieved 1.5 million views in the first week, and currently it has gained around 10 million views to date.
Three Mobile’s campaign also included a second part, which was entirely online, and revolved around their ‘Pony Mixer’: dressing up your own pony and picking a song for the pony to dance to. The whole campaign lasted precisely 17 days, and over this period the results are clear: 1.3 million ponies generated on the Pony Mixer, 190,000 Tweets using #danceponydance, and a total of 100 million overall consumer impressions. However, the results are not just online, as the positive sentiment of the brand increased by approximately 67%, whereas Three had previously had quite a negative public impression before. This undoubtedly led to a greater success for the UK mobile network, through public perception and knowledge of the brand alone.
Why Choose Social Media?
Ultimately, all companies and businesses utilise social media in some way, and you don’t have to put on a massive marketing campaign in order to get noticed and help your brand awareness. Sometimes, the most effective social media marketing is just making sure that your social media feeds are kept up to date with relevant, fun posts and information for your consumers.
One example of continued success over social media is the brand of Oreo, which is an American biscuit. Oreo simply focuses on sharing created images over their feeds, mainly utilising Twitter and Instagram. They create images that are similar to adverts, but can be shared easily and more cost effectively online. A particular successful image they created and shared was during the 2013 Superbowl, at the time of the blackout. They created a real-time social media stunt and generated a fun, relevant image, with the tagline “you can still dunk in the dark”. This was both witty and effective, and immediately gained mass sharing over social media. Their Twitter and Instagram feeds are full of funny and shareable images that relevantly advertise the brand.
Many businesses understand the role of social media marketing, and how it can be cost effective and make huge gains for their brand awareness and all round sales. However, if you are stuck for time to effectively handle your business’ social media feeds and marketing campaigns, this is where Bright Yellow Creative Group can help!
We can handle multiple social media feeds for your business, and share fresh, interesting content over all of the channels. This will allow you to focus on your business alone and creating your brilliant products and service, with the ease of knowing that your social media networks are all taken care of. Social media marketing simply needs a lot of focus and an everyday presence in order to connect with viewers successfully, and be utilised in a beneficial way to improve your business and sales figures.
Bright Yellow Creative offers several varied social media marketing packages, which will include as many social media accounts, and as much brand-related, fresh, original content that you would like. Utilise your social media beneficially, and allow it to work for you, creating mass brand awareness that will directly increase your consumer base. Take a look at our bespoke social media services here!
We will boost your brand, starting now! Contact us here today for more details!
There are two distinct steps in utilizing Search Engine Optimisation through social media: the first is to SEO your actual social media profiles to get the most out of them, and the second is to use your social media accounts in order to create traffic and backlinks to your website. There are several ways that you can SEO your separate social media profiles, in order to create an interest and reliability for your brand. The separate social media accounts allow you to link back to your website in the profile descriptions, and through linking posts from your website in your shared content on your profiles.
However, in order to successfully optimise your accounts, you must discover your way around each social media platform separately, and find out how to make the most of them through their different structures and methods. In this Part 1, we will explore Facebook, Twitter, Google+ and Instagram, and how you can optimise these social media platforms to improve your business.
Firstly, for all of the social media accounts, you must ensure certain things are on point, for example: you must use relevant profile pictures, headers or banners, descriptions, URLs, and links or linkbuilding. The various platforms have some differences, but these are usually similar, and you must ensure the information is fully correct.
This is Part 1 of our Guide to Search Engine Optimising Your Social Media explaining how to utilise your social media profiles, and make them work for your business:
This social media account is arguably the most widely used platform at the moment, and it is very important to get your business and brand on Facebook as a company page. Firstly, in creating your account, you must include the correct business’ title for your page title, and make sure that name is also in the Facebook URL, as well as company description. Facebook allows you to write a short description and a long description, however it is advised that you mainly keep to the short description of fewer than 170 characters. This should be a very brief, but conclusive description, and include keywords as well as your website URL. The reason for this is because the Facebook description is searchable, and keeping it brief but informative is the best way to garner attention for your page.
In order to create interest and ensure people are incentivised to click through to your website, it is important to update your page regularly, and utilise fresh, unique content. This content doesn’t solely have to be from your own website, and it helps to link relevant content from other sites and platforms. However, it is paramount to motivate people to access your website, so always link content and new posts from your website when you can. As well as linking to your website, it is also beneficial to link to other social media accounts in your social media information and descriptions. For example, using Facebook’s longer description as a place to link your other social media accounts, as Facebook doesn’t have a clear place to link to them. It is also paramount to link to your Facebook account from your website, and generate a “web” of links between your website and various social media accounts.
Asides from linkbuilding, another way to SEO your Facebook profile is through adding people and inviting them to “like” your company page. You can do this through your “friends” list, and try to create an interest in your brand. It would also be useful to encourage people you know to share your company page’s content, and invite other people they know to “like” your page as well. The most important way to utilise Facebook is to make sure you are social and able to connect with people easily, and this matters most with other social media accounts as well.
As well as using a suitable profile picture and header, as with other accounts, it is very important to create a relevant, good description for your Twitter account. Twitter works through searchable hashtags, and using hashtags in your description helps you rank higher in Twitter search rankings. Make sure your company name is correct, and your description is relevant and utilises hashtags related to your business and brand. Also in the Twitter description, similar to Facebook, it is important to include your website URL, and keep the description brief overall.
Hashtags are also important, and easily utilised, in your shared content and “Tweets”. As well as helping your Tweets to become more search friendly, hashtags are also used to create trends on Twitter, and people can view the most widely used hashtags at any specific time. It is important to keep relatively up to date with trends on Twitter, and understand the keywords and topics that Twitter users are exploring. Asides from hashtags, another way to make the most of your Tweets and share content that creates interest, is to utilise other media, including images and videos, in your Tweets. Also, create links to your website, and share your created content and posts on that site, as well as creating links amongst your other social media accounts. Similarly, ensure that your website has a link directing your users to your Twitter account, as well as other social media profiles.
In regards to generating followers on Twitter, it is important that you follow people in your industry, niche, or who are similar. Also, aim for the important people in your market, and try and make your presence known through Re-Tweeting them, and following their followers. Encourage people to follow you back, and engage with you and your brand through your Tweets, which will ultimately build a presence for your account. Again, the key to Twitter is to be as social as possible, and make the most of your account in order to benefit your business.
Google+ is obviously Google’s favourite social network, which makes it the social media platform that can be most Search Engine Optimised. Also, Google has access to all of the data on your Google+ profile, so everything will be used in creating your search ranking. Other social media accounts don’t give Google access to everything, which makes Google+ more important to make fully SEO throughout the profile. Therefore, after you have created a good, relevant profile picture and header for your Google+ profile, you will need to include a good description. Google+ has a slightly differently set out structure to other social media profiles, however.
For Google+, you would include the description in the section titled “Tagline”, which is equivalent to the brief, keyword-ridden, description on your other social media accounts. Google+ also allows you to include a bigger overall company description in the field titled “Introduction”. In this field, it is important to include as many correct and relevant details as you can, including a link to your website or blog URL. On Google+, there is a field titled “Other Profiles”, where they allow you to add links to your other social media accounts easily. Remember, all of these sections are searchable through Google, and thus it is paramount to utilise keywords and correct information. There are other fields in which you can upload more details and descriptions, including your contact information, which would come up easily in a Google search. Also, make sure to fill in other relevant fields with as much detail as possible, which will all help your business’ reliability.
As far as using Google+ to improve your SEO, it is important to share interesting, relevant content from the Internet, as well as from your own site. Ensure that you share multimedia along with your text posts, such as images and videos, and lots of unique, fresh information that your users will find appealing. Also, link back to your website and share created content from your site, as well as other social media sites. Google+ is all about building connections, and encouraging people to connect to your profile by showing that you are a reliable and well-established business and brand. Another way that Google+ can be utilised to improve the quality of your business and brand, is that you can use it to create a Google verified authorship. This simply means that you can get your name and picture displayed in search results next to your written articles. Google authorship increases the quality of you and your brand, and signals that you are an expert in your field and business niche.
Google+ is, simply put, the most Search Engine Optimised social media account out there, and it has become more important to get your business established on there in order to create reliability for your potential consumers. Using Google+ improves your search rankings straight away, and it is the most important profile to keep up to date and completely keyword-optimised. If your Google+ profile improves in search rankings, it will impact well on your website search rankings, and generate a lot more traffic for your business.
Instagram is undoubtedly the most important image-sharing social media platform currently. Images have become one of the most important ways to utilise social media marketing recently, and Instagram makes it easy to share creative, interesting image content. Businesses have begun using Instagram more than ever, and use their social media account to share insights and interesting information about their business and brand with their consumers.
Instagram makes it possible to become more Search Engine Optimised as it also utilises a hashtag system, where users can add a description and hashtags to their images, in order to make them more searchable and user friendly. Instagram also makes it easy to input these created images onto user’s other social media accounts, including Facebook and Twitter, which enhances your web of links and generates more traffic back to your website. Also, if you make sure to create your Instagram business account as an open, public profile, it can be reached and accessed by a wider audience who don’t need to have their own Instagram profile.
The image platform differs to Pinterest, which also works as an image-based social media platform, as Instagram promotes unique user-created content, rather than Re-Pinning other users’ content, which Pinterest is based on more. This means your business can utilise the platform to become more user-friendly and accessible to your consumer base, and share content relating to your business, or workspace, for example. Also Instagram doesn’t require a lot of written description or content, so it is important to utilise your username as your business title, and give a brief description in the header.
Instagram works on a follower basis also, making it important to follow important people in your business or market, and try to encourage followers from people interested in your niche. Also, you can get people to connect and engage with your shared content and images through utilising hashtags and searchable keywords, where users can “like” your images and connect with you directly. Instagram is becoming bigger and more popular than ever, and is not a social media platform to be underestimated.
for Our Guide to Search Engine Optimising Your Social Media – Part 2, where we’ll explore how to SEO your business Pinterest, YouTube, Vine and LinkedIn accounts!
Remember, if you have any further questions about this topic; don’t hesitate to get in touch with us here!
Also, discover more about the social media services we can offer here!
Bright Yellow Creative can help your business Search Engine Optimise your business to improve your search rankings and overall success today!