One of the most effective ways to make your website fully Search Engine Optimised (helping your website rank higher in searches) is through link building. However, there are two examples of link building: external and internal links.
External links are the links made to and from other websites, which help your website become more legitimate, particularly if the other sites linking to yours are reputable. External links are renowned for helping your website boost its SEO, although internal links can be just as effective. Internal links are the links made within your own website, including links to your website’s pages, links in the header and footer, or links created in blog posts on your site.
Internal link building is one of the most overlooked ways to help Search Engine Optimise your website. Your site acquires just as many benefits from internal linking as it does from external linking to and from other websites. Plus, there are many advantages to creating a flowing internal linking system within your website, that helps users easily access and navigate around your site. For example, the main page that you would expect to find a range of links to other pages and posts is on your Home Page.
However, internal link building isn’t just necessary on your Home Page. You should make your entire website linkable, and easily accessible. If it is difficult to get to a certain page or part of your website, then there will be less traffic towards that part. Users want a site that they can easily navigate around, and often if a site is difficult or slow, then they will simply click off.
Internal Link Building Through Blogging
In making your website wholly linkable and functional, you must include your blog and each blog posts. Often, you will find that your blog starts creating its own navigation of links as you develop your blog. For example, if you write about a topic that’s relevant to a past blog article, then it is useful to link back to that post. Shortly, all of the topics that you regularly write about will start to link back to one another, and will be helpful to a user who wishes to learn about that topic in particular, without having to trawl through your archives.
Also, if you find that you regularly write about a particular topic, then it would be useful to create a main page for that subject. Creating a page on your website would help drive traffic, and help with the SEO. SEO can particularly be reached if you were to name that page something that encompasses the keywords around that certain topic. This page would be utilised effectively, as you could link all of your blog posts onto that page, and it would create a better flow and navigation, especially for users who want to find out all they can about that topic.
However, the main method of internal linking through blogging is to simply feature the links to other blog posts and relevant parts of your website throughout the article. It would also be beneficial to direct the clickable links to open in separate website tabs, in order to make sure the user stays on the first blog article until they click off naturally.
Accessible Navigation Helps SEO
We have already touched on the importance of navigation, and making sure your website is easily accessible. Navigation is perhaps the most important part of utilising internal links on your entire website, including your blog. If your website is not efficiently and easily accessible, then you will lose traffic and users on your site.
Navigation is one of the most important ways to guide the user onto the pages and blog articles that you want them to see. Guiding the user is particularly essential for a business. Each website user is either a current or potential consumer for your business, and it is paramount to direct them to purchase a product, service or simply contact you directly. Your website should be designed and navigated to create sales, increase your consumer base and ultimately benefit your business.
Another benefit of utilising internal link building into your site navigation is that it keeps users on your website. If users can keep clicking through onto pages and blog articles that all contain interesting, relevant information, titles and keywords, then they will stay on your site for longer. A good internal linking structure is one of the easiest and most effective ways to reduce the bounce rate on your website. If you have engaged your website users with interesting content on one page, with easy links to other pages then they will likely click through to read more.
When utilised fully, your website’s internal linking will benefit your website, SEO and your business in general. Making sure your internal links are accessible is vital in allowing search engines to index your site. In order to fully Search Engine Optimise your website, you must therefore ensure that there are no broken links or blocked pages, for example.
Also, most importantly, you must make sure not to overdo your linking (whether internal or external), and particularly ensure that these links don’t exceed 100 per page or blog post. If a page or article is overly peppered with links, then it can definitely overwhelm the actual content. Particularly, make sure that each link is relevant and contributes to the content and topic of the page or blog post. Relevancy is important for both search engines and for your regular website users.
Ultimately, don’t underestimate the importance and benefits of internal link building in your website. It is the easiest way to generate traffic, search rankings, and ensure that users stay on your website for longer. It can be just as effective as external links, even link building to reputed websites.
If you are unsure how to optimise internal (or external) link building to boost your website search rankings and all-round SEO, then we can help!
Here at Bright Yellow Creative, we know exactly how to create an easily accessible, flowing website, that is fully Search Engine Optimised. We will increase traffic to your website, and create more online business for you.
Take a look at our services here, and how we can optimise your website utilising specifically link building here. Also, please find our brilliant price packages here, where you can find more of how we can help you.
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Welcome to the second part of our SEO through social media guide! We have already discussed how to get the most out of your Facebook, Twitter, Google+ and Instagram profiles, which you can access here. In this Part 2, we will explore Pinterest, YouTube, Vine and LinkedIn, and how to Search Engine Optimise these platforms and get the most out of them for your business and brand.
Firstly, a reminder again: for all of the social media accounts, you must ensure certain things are on point, for example: you must use relevant profile pictures, headers or banners, descriptions, URLs, and links or linkbuilding. The various platforms have some differences, but these are usually similar, and you must ensure the information is fully correct.
This is Part 2 of our Guide to Search Engine Optimising Your Social Media explaining how to utilise your social media profiles, and make them work for your business:
Using Pinterest as a platform to Search Engine Optimise your business and brand is a relatively new method, although it is becoming highly effective. Particularly as, recently, Pinterest created “Pinterest for Businesses”, which is essentially an opportunity to get analytic reports and various other benefits. In order to access this, however, you would need to have an active business page, as well as the newest available version of Pinterest. Here, we are going to guide you through simply creating your business Pinterest account, and how to utilise SEO through the profile.
After you ensure that your profile picture, profile title and URL are all relevant to your business, you can utilise the description tool again. On Pinterest, it is important to keep the description brief and use keywords, using relevant information about your business and brand. Pinterest uses a separate line for your website URL, and allows you to verify your website on the account. In order to verify your site, you would need to upload a file or plugin for your website, including a verification code that Pinterest gives you. Then, your website will appear as verified and it will make your Pinterest account more reliable and legitimate.
Pinterest works as an online pinboard, and the best way to use it for your business is to create a good number of boards on various topics, which all relate back to your brand image and values. Pinterest makes it easy to “like” and Re-Pin relevant content from other boards and users, as well as images and content from other websites, other than your own. However, when you can upload interesting created content from your website, do so, as this will create even more backlinks to your website from this social media platform.
This platform is similar to Twitter, in that it works on a follower basis, and you must follow people in order to generate follow-backs. However, Pinterest makes it possible to either only follow one specific board from a user, or the option to “follow all boards”, which means you are following all of the content that user uploads. This means that it is possible for other users to follow the boards that they are interested in, without necessarily following your entire account, which is helpful as it creates a wider interest in your brand and business. Also, Pinterest is open to allow users to Re-Pin without necessarily following any board, which creates a wider share and potential audience for your profile and brand.
As with your other social media accounts, it is firstly important to choose a relevant title, URL, profile picture and header for your YouTube account. However, make sure to follow their given guidelines and infographic to make the most of your header on your YouTube profile, as it can be tricky! Also ensure to include a relevant, brief page description including good keywords. YouTube is a platform owned by Google; therefore everything you include on the account is searchable in a similar way to Google+.
Google Search contains a video search application where you can find and watch YouTube videos on Google, which means your uploaded videos are all searchable content separately. However, the content included in your video is not included in the search, and they only generate your search rankings through your video titles and descriptions. Therefore, it is important to include relevant titles, which include keywords and commonly searched for terms in your niche market, to help improve your Search Engine Optimisation. YouTube also allows you to include as long a description as you like, and it is recommended to make use of this and write long, keyword-inclusive, descriptions on each of your uploaded videos. Google has access to all of the content in this description, meaning they can be ranked in searches as well.
It is important to utilise YouTube to create original, unique content to share and generate interest in your business and brand. You can share YouTube content and videos over your other social media accounts, as well as embed the videos directly into your website. Using YouTube, your business can create fun ways to convey information to your consumers, rather than through writing, and, in a way, YouTube often serves more as an application to enhance your other social media accounts and website rather than a social media account on its own. However, it is still important to encourage YouTube subscribers and linkbuilding to your YouTube account, as YouTube is a public site where people can access and view your video content without requiring a YouTube account, which encourages furthering your search rankings and traffic to your website and other social media accounts.
Vine works in a very similar way to Instagram, only instead of images, Vine is a social media platform based on short video clips. The video clips can only be up to 6 seconds long, and creates a more fun social media video platform to share uniquely created content. It offers another exciting way to share insights into your company, and create more accessibility into your business and brand for consumers. For example, you can share short tutorials, reveal snippets of work information, office space or employees. Vine also utilises hashtags as a search method, allowing users to find video content based on keywords in your videos’ titles and descriptions.
Vine also makes it possible, similar to YouTube, to share your videos and content onto other websites and social media accounts, meaning it is a good way to share information and improve your brand awareness. This is good for Search Engine Optimisation as it creates a web of links back to your website and business over the various accounts. Other people can also share your Vine videos, which would improve your brand awareness. The most successful Vine videos are ones that become viral, meaning they are shared and seen by a wide audience of potential consumers, who will all be made aware of your business.
The most important factor for Vine is to keep in mind your brand image and values, and keep relevant to what you want to convey to your consumers and wider audience. Pick a relevant, searchable account title and description, as well as profile picture, and upload videos that reflect your values. It is also paramount to create interesting content that will interest and appeal to users, and draw attention and traffic back to your website and business, encouraging success and sales.
Within the LinkedIn social media platform itself, the search engine results are displayed using an internal set of algorithms to prioritise certain profiles over others. One of the main ways LinkedIn ranks you in the search is through the size of your network and the amount of connections you have. LinkedIn shares results that have at least some connection with the user searching, even if the connection is only 2nd or 3rd level. This makes it paramount to expand your network, and create connections with as many users and profiles as possible, in order to become a prioritised search result.
LinkedIn is very much a platform where businesses can connect with other businesses, and having a business LinkedIn profile helps your business appear more legitimate and reliable for consumers. In order to increase how searchable your business is on LinkedIn, it is important to fill out your profile completely in every relevant area, and constantly use keywords and correct information. It is also possible to use LinkedIn, similarly to other social media accounts, to share information and fresh content, in order to encourage engagement and connections.
One of the main ways you can expand your network and number of connections on LinkedIn is through participating in LinkedIn groups. This increases your LinkedIn profile awareness to other users, and allows you a way to connect to people easily and share information about your business and brand. It is important to use these LinkedIn groups to contribute content and engage with others, and encourage consumers to discover more about your business. It is important to share links to your other social media accounts, as well as your website, on LinkedIn, as well as linking to your LinkedIn from your website and other accounts. This is important in order to become fully Search Engine Optimised on the LinkedIn platform, as well as in a search engine.
the more social media platforms your business expands within, and the profiles you create, will help increase your business’ online presence. It is important to attempt to target all of these separate social media consumer bases in order to expand your brand awareness and Search Engine Optimisation. It is useful to understand how to fully utilise each account separately, however, and learn the strengths and positives that the accounts can bring to your business.
Remember, if you have any further questions about SEO and social media; don’t hesitate to get in touch with us. Also, if you want to read about Search Engine Optimisation through different social media platforms, don’t forget to read Part 1 of Our Guide to Search Engine Optimising Your Social Media here.
Bright Yellow Creative has a wealth of experience in social media marketing, and how to optimise each platform to benefit businesses. We understand the role of Search Engine Optimisation in creating links to your website, and generating interest in all aspects of your brand and its online presence. Improving your search rankings directly widens your business’ consumer base, and therefore increases your overall success and sales.
Discover more about the social media services we can offer here!
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There are two distinct steps in utilizing Search Engine Optimisation through social media: the first is to SEO your actual social media profiles to get the most out of them, and the second is to use your social media accounts in order to create traffic and backlinks to your website. There are several ways that you can SEO your separate social media profiles, in order to create an interest and reliability for your brand. The separate social media accounts allow you to link back to your website in the profile descriptions, and through linking posts from your website in your shared content on your profiles.
However, in order to successfully optimise your accounts, you must discover your way around each social media platform separately, and find out how to make the most of them through their different structures and methods. In this Part 1, we will explore Facebook, Twitter, Google+ and Instagram, and how you can optimise these social media platforms to improve your business.
Firstly, for all of the social media accounts, you must ensure certain things are on point, for example: you must use relevant profile pictures, headers or banners, descriptions, URLs, and links or linkbuilding. The various platforms have some differences, but these are usually similar, and you must ensure the information is fully correct.
This is Part 1 of our Guide to Search Engine Optimising Your Social Media explaining how to utilise your social media profiles, and make them work for your business:
This social media account is arguably the most widely used platform at the moment, and it is very important to get your business and brand on Facebook as a company page. Firstly, in creating your account, you must include the correct business’ title for your page title, and make sure that name is also in the Facebook URL, as well as company description. Facebook allows you to write a short description and a long description, however it is advised that you mainly keep to the short description of fewer than 170 characters. This should be a very brief, but conclusive description, and include keywords as well as your website URL. The reason for this is because the Facebook description is searchable, and keeping it brief but informative is the best way to garner attention for your page.
In order to create interest and ensure people are incentivised to click through to your website, it is important to update your page regularly, and utilise fresh, unique content. This content doesn’t solely have to be from your own website, and it helps to link relevant content from other sites and platforms. However, it is paramount to motivate people to access your website, so always link content and new posts from your website when you can. As well as linking to your website, it is also beneficial to link to other social media accounts in your social media information and descriptions. For example, using Facebook’s longer description as a place to link your other social media accounts, as Facebook doesn’t have a clear place to link to them. It is also paramount to link to your Facebook account from your website, and generate a “web” of links between your website and various social media accounts.
Asides from linkbuilding, another way to SEO your Facebook profile is through adding people and inviting them to “like” your company page. You can do this through your “friends” list, and try to create an interest in your brand. It would also be useful to encourage people you know to share your company page’s content, and invite other people they know to “like” your page as well. The most important way to utilise Facebook is to make sure you are social and able to connect with people easily, and this matters most with other social media accounts as well.
As well as using a suitable profile picture and header, as with other accounts, it is very important to create a relevant, good description for your Twitter account. Twitter works through searchable hashtags, and using hashtags in your description helps you rank higher in Twitter search rankings. Make sure your company name is correct, and your description is relevant and utilises hashtags related to your business and brand. Also in the Twitter description, similar to Facebook, it is important to include your website URL, and keep the description brief overall.
Hashtags are also important, and easily utilised, in your shared content and “Tweets”. As well as helping your Tweets to become more search friendly, hashtags are also used to create trends on Twitter, and people can view the most widely used hashtags at any specific time. It is important to keep relatively up to date with trends on Twitter, and understand the keywords and topics that Twitter users are exploring. Asides from hashtags, another way to make the most of your Tweets and share content that creates interest, is to utilise other media, including images and videos, in your Tweets. Also, create links to your website, and share your created content and posts on that site, as well as creating links amongst your other social media accounts. Similarly, ensure that your website has a link directing your users to your Twitter account, as well as other social media profiles.
In regards to generating followers on Twitter, it is important that you follow people in your industry, niche, or who are similar. Also, aim for the important people in your market, and try and make your presence known through Re-Tweeting them, and following their followers. Encourage people to follow you back, and engage with you and your brand through your Tweets, which will ultimately build a presence for your account. Again, the key to Twitter is to be as social as possible, and make the most of your account in order to benefit your business.
Google+ is obviously Google’s favourite social network, which makes it the social media platform that can be most Search Engine Optimised. Also, Google has access to all of the data on your Google+ profile, so everything will be used in creating your search ranking. Other social media accounts don’t give Google access to everything, which makes Google+ more important to make fully SEO throughout the profile. Therefore, after you have created a good, relevant profile picture and header for your Google+ profile, you will need to include a good description. Google+ has a slightly differently set out structure to other social media profiles, however.
For Google+, you would include the description in the section titled “Tagline”, which is equivalent to the brief, keyword-ridden, description on your other social media accounts. Google+ also allows you to include a bigger overall company description in the field titled “Introduction”. In this field, it is important to include as many correct and relevant details as you can, including a link to your website or blog URL. On Google+, there is a field titled “Other Profiles”, where they allow you to add links to your other social media accounts easily. Remember, all of these sections are searchable through Google, and thus it is paramount to utilise keywords and correct information. There are other fields in which you can upload more details and descriptions, including your contact information, which would come up easily in a Google search. Also, make sure to fill in other relevant fields with as much detail as possible, which will all help your business’ reliability.
As far as using Google+ to improve your SEO, it is important to share interesting, relevant content from the Internet, as well as from your own site. Ensure that you share multimedia along with your text posts, such as images and videos, and lots of unique, fresh information that your users will find appealing. Also, link back to your website and share created content from your site, as well as other social media sites. Google+ is all about building connections, and encouraging people to connect to your profile by showing that you are a reliable and well-established business and brand. Another way that Google+ can be utilised to improve the quality of your business and brand, is that you can use it to create a Google verified authorship. This simply means that you can get your name and picture displayed in search results next to your written articles. Google authorship increases the quality of you and your brand, and signals that you are an expert in your field and business niche.
Google+ is, simply put, the most Search Engine Optimised social media account out there, and it has become more important to get your business established on there in order to create reliability for your potential consumers. Using Google+ improves your search rankings straight away, and it is the most important profile to keep up to date and completely keyword-optimised. If your Google+ profile improves in search rankings, it will impact well on your website search rankings, and generate a lot more traffic for your business.
Instagram is undoubtedly the most important image-sharing social media platform currently. Images have become one of the most important ways to utilise social media marketing recently, and Instagram makes it easy to share creative, interesting image content. Businesses have begun using Instagram more than ever, and use their social media account to share insights and interesting information about their business and brand with their consumers.
Instagram makes it possible to become more Search Engine Optimised as it also utilises a hashtag system, where users can add a description and hashtags to their images, in order to make them more searchable and user friendly. Instagram also makes it easy to input these created images onto user’s other social media accounts, including Facebook and Twitter, which enhances your web of links and generates more traffic back to your website. Also, if you make sure to create your Instagram business account as an open, public profile, it can be reached and accessed by a wider audience who don’t need to have their own Instagram profile.
The image platform differs to Pinterest, which also works as an image-based social media platform, as Instagram promotes unique user-created content, rather than Re-Pinning other users’ content, which Pinterest is based on more. This means your business can utilise the platform to become more user-friendly and accessible to your consumer base, and share content relating to your business, or workspace, for example. Also Instagram doesn’t require a lot of written description or content, so it is important to utilise your username as your business title, and give a brief description in the header.
Instagram works on a follower basis also, making it important to follow important people in your business or market, and try to encourage followers from people interested in your niche. Also, you can get people to connect and engage with your shared content and images through utilising hashtags and searchable keywords, where users can “like” your images and connect with you directly. Instagram is becoming bigger and more popular than ever, and is not a social media platform to be underestimated.
for Our Guide to Search Engine Optimising Your Social Media – Part 2, where we’ll explore how to SEO your business Pinterest, YouTube, Vine and LinkedIn accounts!
Remember, if you have any further questions about this topic; don’t hesitate to get in touch with us here!
Also, discover more about the social media services we can offer here!
Bright Yellow Creative can help your business Search Engine Optimise your business to improve your search rankings and overall success today!
If you search for the term “Search Engine Optimisation”, it returns with more than a few million results. It is mainly full of articles giving similar explanations and tips on how to make it work for you and your website. However, the clear repeated exhortation is the term “linkbuilding”, which generally refers to back links from other websites and blogs to your website. This is commonly known to improve your website search rankings, and is one of the main ways that every search engine judges how worthy or useful (and, therefore, searchable) your website is. Although, one of the most important platforms where link building works well to improve your search rankings doesn’t seem to be emphasised as much as it should, which is blogging. There are two main ways that you can use a website blog to work for you, in order to improve your search rankings and the amount of consumer views and attention to your website or business.
Start a Blog
Firstly, the importance of starting your own blog and utilizing blogging to improve your website. So many websites and businesses have begun their own blogs and articles in order to boost their business and consumer awareness, although often it seems difficult to find relevant and original content to create and blog about. Finding fresh and original content is often stressed in improving search rankings: each page on your website is a separate searchable page, so any traffic you would gain through new, interesting blog articles would be creating interest and a bigger consumer base for your business. If you are stuck for ideas for written articles, original content always helps in the form of varied multimedia, including images, videos, podcasts, or even tools and plug ins that you could create. This multimedia becomes searchable by itself, for example in an image search, which will help boost your search engine optimisation further. So the more various multimedia that you include on your blog, the more interesting your blog will appear, and the more searchable it will become.
The content is what will attract new viewers and thus consumers for your website and business. However, it is equally important to make sure your blog (and website) is easily navigated, performs properly, and loads quickly and accessibly. The site performance is what keeps viewers on your website, and clicking through the various site navigations and links, and it is crucial to create a naturally flowing hierarchy or sitemap for your site. If the navigation is an issue, it may be helpful to utilize Google Analytics, because it provides insight into how viewers behave on your website or blog. It shows how users reach your site, the most popular and viewed content, and where they decide to drop out of the site. It would also be helpful to create user friendly URLs for each page, because your URL is also featured in search results. Consider how search engines work, and the relevant keywords or what specifically users would search for, and make sure they are included in each blog page title or URL.
Connect with Your Community – Linkbuilding
The second way you can use blogging to improve your search rankings and consumer base is through using other blogs, and discovering your related blog community. It is possible to discover a wider consumer base through related blogs, where you can reach out to their users easily. Using a blogging system, it is easy to discover other blogs and advertise your website through the comments, through creating links on other blogs through the comments. However, bear in mind that some blogs become no-follow links, meaning they won’t count as a back link. Yet, if your comment is well articulated and doesn’t seem like comment spam, other readers will want to click and discover your blog and website through this method. Also related to linking through blog comments, it is possible to implement forums in order to help boost your website viewings and consumer base. On forums, you are allowed to comment freely and often include your blog or website in your signature, as well as a description enticing new consumers. It is important to create an interest and buzz for your blog and website, and socially communicate with other users to improve your viewings and, ultimately, your search rankings.
Quality Link Building and Google PageRank
There is a Google link analysis algorithm that can be used to improve your search engine optimism, however. This algorithm is called PageRank, which is one of the main methods used to measure the importance of web pages. PageRank was actually named after Larry Page, who was one of the Google founders. Basically, the formula measures the worth and importance of a page based on the number and quality of links from other websites. Google uses an automated “web spider”, called Googlebot, which counts links over the Internet and gathers information about sites to contribute to each page’s PageRank. Although, it isn’t the quantity of links that matters, Google’s PageRank is based mostly on the quality of links your website can achieve. Your website can trade links with many others, but it is paramount to make sure the links are only relevant to your site, and that you’re not trading with a link farm. Link farming is a dangerous way to generate links, as Google penalises for spam links, so in the long term it would negatively effect your website and decrease your PageRank.
A good way to easily target a reliable linkbuilding source is through registering your site with online directories, especially if you make sure to use high search ranking directories. Another way is through creating links and expanding in your blog and website community, ensuring that every website linked is relevant to yours, as previously discussed in the article. Both of these methods are good to increases your website reliability and search rankings, and ultimately Google PageRank, although they are not as effective as using quality PageRank websites to trade links with. An example of a quality PageRank website is a legitimate college, university, or a government website, and if your website receives a link from one of those, then your PageRank increases significantly. Also, if your website simply links to one of those respected sites, then it can increase your PageRank slightly as well. Basically, your website becomes golden, and your search rankings rocket, if you link to a college, university or government website, and achieve a link back in return.
In conclusion, linkbuilding plays a highly important factor in improving your website search rankings and Search Engine Optimisation. One of the most important ways to make the most of linkbuilding is through creating a blog attached to your website, as well as implementing other blogs to improve your consumer reach and optimise your search rankings. However, the importance and ranking of the website you are exchanging links with is a significant factor, and the more reliable and respected the website, the better for utilising your links. The goal for creating a Search Engine Optimised website and blog should be simply to create a seamless user experience, and to communicate content in an interesting and original way, in order to generate link backs and become recommended for relevant searches. Each blog article generates interest and potential for link building and individual search rankings, meaning more users accessing your website. Therefore, most of all, your blog must contain original, unique content, which would appeal to reliable, quality PageRank websites, as well as potential consumers, and ultimately increase your business exposure and sales.
We have thoroughly discussed the idea of Search Engine Optimisation through blogging, and the idea of utilising linkbuilding between your blog and other reliable websites and other blogs to improve your website search rankings. However, if you are still struggling with this idea and making the most of blogging and link building to help your website and business, then we can help you further!
Here at Bright Yellow Creative Group, we are experienced at creating a successful blogging platform, and making the most of blogs in order to improve businesses’ search engine optimisation. We can help run a blog for your website, including creating interesting and unique written content to attract new consumers and respected websites to your business and website. We can boost the blog posts with images and videos, and make sure to use keywords to improve your search rankings and Search Engine Optimisation, leading to a considerable expansion of your consumer base!
If you are interested in any of our services, including blogging, any social media platforms or alternate digital marketing, please get in touch with us here! Also feel free to comment below if you have any further queries or suggestions!