Twitter is quite a unique social media platform, as the whole concept was initiated around written posts and updates. And, despite the fact that Tweets can include images and embedded videos, this is still the mainly used form of communication on Twitter. When it was first created, more than a few users suggested it was basically the Facebook Status Update tool in one social media channel.
Basically, this means that being a frequent user of Twitter relies on reading a lot of Tweets, and it simply isn’t possible to read it all. Therefore, some users have latched onto this idea and decided that the more you Tweet, the better, as there is more of a chance that your Followers will catch at least one Tweet.
This theory seems logical, but is it too risky? As we have learnt about Facebook lately (read it here), too many updates can start to annoy the users who follow you, and will in fact cause less engagement. So, how similar are the two platforms? Are more Tweets beneficial or just counterproductive?
To Tweet or Not to Tweet?
The first thing to do when it comes to your own Twitter presence is work out how many times you are Tweeting currently. Also, as a business, are you solely Tweeting through a business Twitter account, or through a personal account, or both?
One of the main things when trying to boost a business through Twitter is to work out how best to promote yourself. We suggest that it is beneficial to have both a business and personal presence on Twitter, although it is important to attempt to separate your business and personal accounts. Stick to the business-related and relevant updates on your business Twitter, and use your own account more personally. Although, don’t forget that your personal account is linked to your business as well.
The second part is trickier, as it is difficult to know how much to Tweet, and how often would be considered as too often. Twitter users seem to use the platform quite differently, with a few users using it to Tweet many times a day, and others selectively Tweeting. The surprising answer to how many Tweets is too many is actually more than you would think.
You Are What You Tweet!
Surprisingly, Twitter and Facebook seem to be completely opposite about how much to update and post to your Followers. For Facebook, the general response is that updating too many times a day will cause users to tune out and become less engaged with your business. However, on Twitter there isn’t really a point where you can be considered to be Tweeting too much.
The most important thing on Twitter isn’t how often you Tweet; it is how valuable and varied the content you Tweet is. If you are making sure to send out a mixture of interesting links, relevant updates, and a balance of ReTweets and conversations with other users, then there isn’t a time when you can Tweet too often in one day. Alternately, if you are solely Tweeting links to your site, and plugging yourself too much, then this can come across as spammy and uninteresting for your Followers.
Simply, your content is paramount on Twitter. Also, people who use Twitter often use the platform to update themselves on current news and trends. So, it can be beneficial to keep up to date with what’s current and offer your opinion on a wider scale, while still keeping your Tweets relevant to your business and brand values.
Traditionally, Twitter has been thought of as a way to reach your Followers much more organically than Facebook. Facebook has received a lot of flack for limiting the amount of exposure each Page update garners. There have been comparisons to Twitter, with users demanding that Facebook should just show everything, in a similar way to Twitter.
However, Twitter has recently been gaining attention over its true engagement rates. As recently as last month (July 2014), Twitter revealed their true engagement statistics and analytics results, and users were quite surprised. In fact, Twitter’s engagement is not much higher than Facebook’s, despite the fact that Twitter claims not to filter their feeds in any way. Twitter simply shows their users a time-based feed, where users see what comes up in their feed at whatever time they happen to be using the platform. And, logically, this means that your Followers would not be able to engage with every Tweet from your account.
Their engagement statistics, and explanations of why this would occur, do reflect back on the general Twitter theory: the more you Tweet, the more you will gain engagement from your Followers.
Tweet for Success
So, the ultimate question here is: how often should you actually Tweet?
If there is no cap on how many times is appropriate, then don’t feel like you’re left without any real Twitter guidelines. There are a few studies that reveal approximately 5 Tweets a day is a good average, and we particularly feel like between 3-5 a day is a good start for a business beginning to Tweet.
Also, despite the fact that many users Tweet more often, we would advise that it is probably best for a business to always stay under 10 Tweets a day. Mainly because more than 10 Tweets a day, could simply seem like spamming and over-promoting your business.
We have already discussed the fact that content is the most important factor behind your Twitter success, however another important factor is to space out your Tweets over the day. If you think that you can spend approximately an hour a day, firing out Tweets and ReTweets, then you are not making the most of this platform. Tweets should be spaced out and scheduled over the course of the day, in order to attempt to reach the most engagement and not clog up your Followers’ feeds.
Break down your number of Tweets over the day like so: the first in the morning, making sure to reach your Followers going to work. Then, the second should be around lunchtime to reach people during their lunch break. The third should be in the early afternoon, approximately 4pm or just before people generally finish work. We would also advise the last fourth or fifth Tweet to go out in the evening period. The evening is one of the most frequented Twitter times of the day, and so putting out 2 Tweets in the evening would be quite effective and beneficial.
Ultimately, we hope we have cleared up a few myths and beliefs about Tweeting, and how often you should Tweet daily.
If you are interested in finding more about how often your business should Tweet, and how you can best optimise your audience and potential consumers to gain desired brand engagement through Twitter, then Bright Yellow Creative can help!
We will sort out your Twitter account, and create and share interesting content to Tweet to your Followers. We will spend quality time on the platform, ensuring that your business is Tweeting often, and throughout the day, for optimal engagement.
See how we can benefit your business through Twitter, and other social media, starting today!