One of the most effective ways to make your website fully Search Engine Optimised (helping your website rank higher in searches) is through link building. However, there are two examples of link building: external and internal links.
External links are the links made to and from other websites, which help your website become more legitimate, particularly if the other sites linking to yours are reputable. External links are renowned for helping your website boost its SEO, although internal links can be just as effective. Internal links are the links made within your own website, including links to your website’s pages, links in the header and footer, or links created in blog posts on your site.
Internal link building is one of the most overlooked ways to help Search Engine Optimise your website. Your site acquires just as many benefits from internal linking as it does from external linking to and from other websites. Plus, there are many advantages to creating a flowing internal linking system within your website, that helps users easily access and navigate around your site. For example, the main page that you would expect to find a range of links to other pages and posts is on your Home Page.
However, internal link building isn’t just necessary on your Home Page. You should make your entire website linkable, and easily accessible. If it is difficult to get to a certain page or part of your website, then there will be less traffic towards that part. Users want a site that they can easily navigate around, and often if a site is difficult or slow, then they will simply click off.
Internal Link Building Through Blogging
In making your website wholly linkable and functional, you must include your blog and each blog posts. Often, you will find that your blog starts creating its own navigation of links as you develop your blog. For example, if you write about a topic that’s relevant to a past blog article, then it is useful to link back to that post. Shortly, all of the topics that you regularly write about will start to link back to one another, and will be helpful to a user who wishes to learn about that topic in particular, without having to trawl through your archives.
Also, if you find that you regularly write about a particular topic, then it would be useful to create a main page for that subject. Creating a page on your website would help drive traffic, and help with the SEO. SEO can particularly be reached if you were to name that page something that encompasses the keywords around that certain topic. This page would be utilised effectively, as you could link all of your blog posts onto that page, and it would create a better flow and navigation, especially for users who want to find out all they can about that topic.
However, the main method of internal linking through blogging is to simply feature the links to other blog posts and relevant parts of your website throughout the article. It would also be beneficial to direct the clickable links to open in separate website tabs, in order to make sure the user stays on the first blog article until they click off naturally.
Accessible Navigation Helps SEO
We have already touched on the importance of navigation, and making sure your website is easily accessible. Navigation is perhaps the most important part of utilising internal links on your entire website, including your blog. If your website is not efficiently and easily accessible, then you will lose traffic and users on your site.
Navigation is one of the most important ways to guide the user onto the pages and blog articles that you want them to see. Guiding the user is particularly essential for a business. Each website user is either a current or potential consumer for your business, and it is paramount to direct them to purchase a product, service or simply contact you directly. Your website should be designed and navigated to create sales, increase your consumer base and ultimately benefit your business.
Another benefit of utilising internal link building into your site navigation is that it keeps users on your website. If users can keep clicking through onto pages and blog articles that all contain interesting, relevant information, titles and keywords, then they will stay on your site for longer. A good internal linking structure is one of the easiest and most effective ways to reduce the bounce rate on your website. If you have engaged your website users with interesting content on one page, with easy links to other pages then they will likely click through to read more.
When utilised fully, your website’s internal linking will benefit your website, SEO and your business in general. Making sure your internal links are accessible is vital in allowing search engines to index your site. In order to fully Search Engine Optimise your website, you must therefore ensure that there are no broken links or blocked pages, for example.
Also, most importantly, you must make sure not to overdo your linking (whether internal or external), and particularly ensure that these links don’t exceed 100 per page or blog post. If a page or article is overly peppered with links, then it can definitely overwhelm the actual content. Particularly, make sure that each link is relevant and contributes to the content and topic of the page or blog post. Relevancy is important for both search engines and for your regular website users.
Ultimately, don’t underestimate the importance and benefits of internal link building in your website. It is the easiest way to generate traffic, search rankings, and ensure that users stay on your website for longer. It can be just as effective as external links, even link building to reputed websites.
If you are unsure how to optimise internal (or external) link building to boost your website search rankings and all-round SEO, then we can help!
Here at Bright Yellow Creative, we know exactly how to create an easily accessible, flowing website, that is fully Search Engine Optimised. We will increase traffic to your website, and create more online business for you.
Take a look at our services here, and how we can optimise your website utilising specifically link building here. Also, please find our brilliant price packages here, where you can find more of how we can help you.
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If you search for the term “Search Engine Optimisation”, it returns with more than a few million results. It is mainly full of articles giving similar explanations and tips on how to make it work for you and your website. However, the clear repeated exhortation is the term “linkbuilding”, which generally refers to back links from other websites and blogs to your website. This is commonly known to improve your website search rankings, and is one of the main ways that every search engine judges how worthy or useful (and, therefore, searchable) your website is. Although, one of the most important platforms where link building works well to improve your search rankings doesn’t seem to be emphasised as much as it should, which is blogging. There are two main ways that you can use a website blog to work for you, in order to improve your search rankings and the amount of consumer views and attention to your website or business.
Start a Blog
Firstly, the importance of starting your own blog and utilizing blogging to improve your website. So many websites and businesses have begun their own blogs and articles in order to boost their business and consumer awareness, although often it seems difficult to find relevant and original content to create and blog about. Finding fresh and original content is often stressed in improving search rankings: each page on your website is a separate searchable page, so any traffic you would gain through new, interesting blog articles would be creating interest and a bigger consumer base for your business. If you are stuck for ideas for written articles, original content always helps in the form of varied multimedia, including images, videos, podcasts, or even tools and plug ins that you could create. This multimedia becomes searchable by itself, for example in an image search, which will help boost your search engine optimisation further. So the more various multimedia that you include on your blog, the more interesting your blog will appear, and the more searchable it will become.
The content is what will attract new viewers and thus consumers for your website and business. However, it is equally important to make sure your blog (and website) is easily navigated, performs properly, and loads quickly and accessibly. The site performance is what keeps viewers on your website, and clicking through the various site navigations and links, and it is crucial to create a naturally flowing hierarchy or sitemap for your site. If the navigation is an issue, it may be helpful to utilize Google Analytics, because it provides insight into how viewers behave on your website or blog. It shows how users reach your site, the most popular and viewed content, and where they decide to drop out of the site. It would also be helpful to create user friendly URLs for each page, because your URL is also featured in search results. Consider how search engines work, and the relevant keywords or what specifically users would search for, and make sure they are included in each blog page title or URL.
Connect with Your Community – Linkbuilding
The second way you can use blogging to improve your search rankings and consumer base is through using other blogs, and discovering your related blog community. It is possible to discover a wider consumer base through related blogs, where you can reach out to their users easily. Using a blogging system, it is easy to discover other blogs and advertise your website through the comments, through creating links on other blogs through the comments. However, bear in mind that some blogs become no-follow links, meaning they won’t count as a back link. Yet, if your comment is well articulated and doesn’t seem like comment spam, other readers will want to click and discover your blog and website through this method. Also related to linking through blog comments, it is possible to implement forums in order to help boost your website viewings and consumer base. On forums, you are allowed to comment freely and often include your blog or website in your signature, as well as a description enticing new consumers. It is important to create an interest and buzz for your blog and website, and socially communicate with other users to improve your viewings and, ultimately, your search rankings.
Quality Link Building and Google PageRank
There is a Google link analysis algorithm that can be used to improve your search engine optimism, however. This algorithm is called PageRank, which is one of the main methods used to measure the importance of web pages. PageRank was actually named after Larry Page, who was one of the Google founders. Basically, the formula measures the worth and importance of a page based on the number and quality of links from other websites. Google uses an automated “web spider”, called Googlebot, which counts links over the Internet and gathers information about sites to contribute to each page’s PageRank. Although, it isn’t the quantity of links that matters, Google’s PageRank is based mostly on the quality of links your website can achieve. Your website can trade links with many others, but it is paramount to make sure the links are only relevant to your site, and that you’re not trading with a link farm. Link farming is a dangerous way to generate links, as Google penalises for spam links, so in the long term it would negatively effect your website and decrease your PageRank.
A good way to easily target a reliable linkbuilding source is through registering your site with online directories, especially if you make sure to use high search ranking directories. Another way is through creating links and expanding in your blog and website community, ensuring that every website linked is relevant to yours, as previously discussed in the article. Both of these methods are good to increases your website reliability and search rankings, and ultimately Google PageRank, although they are not as effective as using quality PageRank websites to trade links with. An example of a quality PageRank website is a legitimate college, university, or a government website, and if your website receives a link from one of those, then your PageRank increases significantly. Also, if your website simply links to one of those respected sites, then it can increase your PageRank slightly as well. Basically, your website becomes golden, and your search rankings rocket, if you link to a college, university or government website, and achieve a link back in return.
In conclusion, linkbuilding plays a highly important factor in improving your website search rankings and Search Engine Optimisation. One of the most important ways to make the most of linkbuilding is through creating a blog attached to your website, as well as implementing other blogs to improve your consumer reach and optimise your search rankings. However, the importance and ranking of the website you are exchanging links with is a significant factor, and the more reliable and respected the website, the better for utilising your links. The goal for creating a Search Engine Optimised website and blog should be simply to create a seamless user experience, and to communicate content in an interesting and original way, in order to generate link backs and become recommended for relevant searches. Each blog article generates interest and potential for link building and individual search rankings, meaning more users accessing your website. Therefore, most of all, your blog must contain original, unique content, which would appeal to reliable, quality PageRank websites, as well as potential consumers, and ultimately increase your business exposure and sales.
We have thoroughly discussed the idea of Search Engine Optimisation through blogging, and the idea of utilising linkbuilding between your blog and other reliable websites and other blogs to improve your website search rankings. However, if you are still struggling with this idea and making the most of blogging and link building to help your website and business, then we can help you further!
Here at Bright Yellow Creative Group, we are experienced at creating a successful blogging platform, and making the most of blogs in order to improve businesses’ search engine optimisation. We can help run a blog for your website, including creating interesting and unique written content to attract new consumers and respected websites to your business and website. We can boost the blog posts with images and videos, and make sure to use keywords to improve your search rankings and Search Engine Optimisation, leading to a considerable expansion of your consumer base!
If you are interested in any of our services, including blogging, any social media platforms or alternate digital marketing, please get in touch with us here! Also feel free to comment below if you have any further queries or suggestions!