One of the most effective ways to make your website fully Search Engine Optimised (helping your website rank higher in searches) is through link building. However, there are two examples of link building: external and internal links.
External links are the links made to and from other websites, which help your website become more legitimate, particularly if the other sites linking to yours are reputable. External links are renowned for helping your website boost its SEO, although internal links can be just as effective. Internal links are the links made within your own website, including links to your website’s pages, links in the header and footer, or links created in blog posts on your site.
Internal link building is one of the most overlooked ways to help Search Engine Optimise your website. Your site acquires just as many benefits from internal linking as it does from external linking to and from other websites. Plus, there are many advantages to creating a flowing internal linking system within your website, that helps users easily access and navigate around your site. For example, the main page that you would expect to find a range of links to other pages and posts is on your Home Page.
However, internal link building isn’t just necessary on your Home Page. You should make your entire website linkable, and easily accessible. If it is difficult to get to a certain page or part of your website, then there will be less traffic towards that part. Users want a site that they can easily navigate around, and often if a site is difficult or slow, then they will simply click off.
Internal Link Building Through Blogging
In making your website wholly linkable and functional, you must include your blog and each blog posts. Often, you will find that your blog starts creating its own navigation of links as you develop your blog. For example, if you write about a topic that’s relevant to a past blog article, then it is useful to link back to that post. Shortly, all of the topics that you regularly write about will start to link back to one another, and will be helpful to a user who wishes to learn about that topic in particular, without having to trawl through your archives.
Also, if you find that you regularly write about a particular topic, then it would be useful to create a main page for that subject. Creating a page on your website would help drive traffic, and help with the SEO. SEO can particularly be reached if you were to name that page something that encompasses the keywords around that certain topic. This page would be utilised effectively, as you could link all of your blog posts onto that page, and it would create a better flow and navigation, especially for users who want to find out all they can about that topic.
However, the main method of internal linking through blogging is to simply feature the links to other blog posts and relevant parts of your website throughout the article. It would also be beneficial to direct the clickable links to open in separate website tabs, in order to make sure the user stays on the first blog article until they click off naturally.
Accessible Navigation Helps SEO
We have already touched on the importance of navigation, and making sure your website is easily accessible. Navigation is perhaps the most important part of utilising internal links on your entire website, including your blog. If your website is not efficiently and easily accessible, then you will lose traffic and users on your site.
Navigation is one of the most important ways to guide the user onto the pages and blog articles that you want them to see. Guiding the user is particularly essential for a business. Each website user is either a current or potential consumer for your business, and it is paramount to direct them to purchase a product, service or simply contact you directly. Your website should be designed and navigated to create sales, increase your consumer base and ultimately benefit your business.
Another benefit of utilising internal link building into your site navigation is that it keeps users on your website. If users can keep clicking through onto pages and blog articles that all contain interesting, relevant information, titles and keywords, then they will stay on your site for longer. A good internal linking structure is one of the easiest and most effective ways to reduce the bounce rate on your website. If you have engaged your website users with interesting content on one page, with easy links to other pages then they will likely click through to read more.
When utilised fully, your website’s internal linking will benefit your website, SEO and your business in general. Making sure your internal links are accessible is vital in allowing search engines to index your site. In order to fully Search Engine Optimise your website, you must therefore ensure that there are no broken links or blocked pages, for example.
Also, most importantly, you must make sure not to overdo your linking (whether internal or external), and particularly ensure that these links don’t exceed 100 per page or blog post. If a page or article is overly peppered with links, then it can definitely overwhelm the actual content. Particularly, make sure that each link is relevant and contributes to the content and topic of the page or blog post. Relevancy is important for both search engines and for your regular website users.
Ultimately, don’t underestimate the importance and benefits of internal link building in your website. It is the easiest way to generate traffic, search rankings, and ensure that users stay on your website for longer. It can be just as effective as external links, even link building to reputed websites.
If you are unsure how to optimise internal (or external) link building to boost your website search rankings and all-round SEO, then we can help!
Here at Bright Yellow Creative, we know exactly how to create an easily accessible, flowing website, that is fully Search Engine Optimised. We will increase traffic to your website, and create more online business for you.
Take a look at our services here, and how we can optimise your website utilising specifically link building here. Also, please find our brilliant price packages here, where you can find more of how we can help you.
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