Introducing Bolt – Your New Picture Messaging App

Introducing Bolt – Your New Picture Messaging App

Messaging apps have been having a moment recently. From picture messaging to unusual messaging you never thought you needed, such as Yo and Meow Chat, there seems to be an endless supply of message apps with new ways to chat and connect with your friends. So, it’s not surprising to be introduced to a new image based messaging app, to rival Snapchat, Mirage, Slingshot and more, created by Instagram.

 

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About Facebook-Owned Instagram

Instagram is currently a highly popular phone app and social media service, which allows users to upload and edit their own photos or videos to share with their followers. It creates a unique profile for each user, consisting of their photos, and allows users to easily follow other users to gain their image updates in their Instagram feed. The app debuted in 2010, and amassed such a following that Facebook instantly purchased the app for $1billion in the same year. (See our Instagram social media services for what we could offer your business here.)

The main feature of the social media channel is that it allows you to filter your photos and videos, and create interesting edits. However, up till now, the channel has been rather unsocial for communicating with other users and your followers, as you are currently only able to comment on or like other peoples’ images, and respond on your own images. This seems to be all about to change with Instagram’s new app, which is designed for direct messaging with other users.

 

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Instagram’s new messaging app is called Bolt.

 

Bolt basically allows users to send self-deletable photos and videos from their mobile phones, through this messaging service. The unique selling point relies on needing just one click to select the user to send your image, and to take your photo and send it, all in one. Similarly, for videos, you just click and hold down for longer. Bolt basically shows photos of your contacts as round avatars at the bottom of the app screen, and clicking on one contact will automatically take a snapshot and send it, requiring you to hold down longer on the contact for a video. If you are worried about accidental sends through this process, then don’t worry as an extra feature includes being able to shake your phone in order to delete a photo or video that has been sent straight away.

 

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Bolt is Efficient

Instagram states that the speed of Bolt makes all the difference, and provides a much quicker and more efficient way to send images and videos. Another effective feature, they claim, is that Bolt only requires a quick registration of entering your mobile number, and you can get started. With Bolt, you are able to sync your contacts through the phone numbers you have saved in your phone, although you are strangely unable to sync contacts through either your Instagram or Facebook contacts.

However, at the moment, users are only able to access a maximum of 20 contacts through this app, with 4 favourites on the main screen, and an easy swipe through function to access the other 16. Also, the focus is very much on one-to-one communication, as users are currently restricted to sending their image or video to one person at a time. Although, Bolt has introduced some interesting features, including allowing users to edit and caption the photos sent, and an option to reply to their contacts with text overlaid over the previously sent image.

 

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Too Much Visual Messaging Competition?

Bolt seems interesting enough, but is there too much competition and similar applications already out there on the market? Is it different enough? For example, even Facebook itself, who owns Instagram and Bolt, have recently brought out Slingshot image messaging. The Slingshot app includes the unique point that users can only view a photo they have been sent after they respond with another, as well as including a send to all function. Also, the Yo chat founder has recently brought out a rival in Mirage, a picture service that has already gained widespread comparisons for being highly similar in function to Bolt.

Another critique that Instagram’s Bolt has faced so far is in the name, as it is directly the same as an Android application. This previous Bolt is a service dedicated to replacing traditional voice calling and text messaging through current phone plans. They have reached out to Instagram asking them to reconsider the Bolt name, in order to maintain their brand, but have yet to receive a response. Yet, it is highly unlikely that Instagram will change it.

 

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Bolt: Flipping the Concept

Instagram simply doesn’t seem at all put off by the competition or any critiques, including featuring as similar to any current photo and video messaging apps out there. An Instagram spokesman has already commented: “When Instagram itself launched four years ago, we weren’t the first photo filter app. Our tradition is that we look at a space and create a super simple, pretty experience to fit it.”

The Instagram app certainly gained mass popularity rapidly, and it seems that they are hoping Bolt will follow suit. Instagram claims that they are fully behind and support Bolt completely, and hope this will flip the whole concept of image based communication and photo sharing on its head.

 

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Download Bolt!

If you already can’t wait to download Bolt and send images to your 20 favourites to your heart’s content, unfortunately you will have to wait a little longer. Currently, Bolt has only been released in New Zealand, Singapore and South Africa. Bolt intends on expanding into other countries soon, although a date has not been confirmed. The release has been rather quiet so far, but perhaps this is a logical approach intended to scale the experience.

As Bright Yellow Creative are an office full of current Instagram devotees, we definitely anticipate the release! We are excited to witness what Bolt really has to offer.

 

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What is… Social Media Marketing?

What is… Social Media Marketing?

The key word in social media marketing is the emphasis on “social”. In its most basic description, social media marketing is simply word-of-mouth, powered by technology. Social media networks have been engineered as the modern way to connect people, build relationships, and assist social interactions. It is easy to share information and current content with your friends, family and coworkers, and the vast majority of people presently have at least one social media platform where they connect and interact with others.

The fact that so many people are involved in social media means that it has become an essential platform for all sorts of businesses to attract consumers and drive their business. Social media gives your business a place to communicate with your customers, and expand the widespread reach and knowledge about your specific services and products. It allows you a brilliant platform to create and expand a brand for your business, which is essential in every form of marketing.

The main downfall of businesses on social media is that many assume social media marketing is only worthwhile and successful for small businesses, or new companies that are starting out. This couldn’t be more incorrect, and there are many searchable examples of leading brands that have been boosted by successful social media marketing campaigns. However, saying that, it is a great opportunity for smaller businesses and those starting out to get their services and products made known by a wider audience online. Although, it is crucial to continue your presence on social media after you have reached a level of business success and recognition.

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The Many Platforms

When getting started with social media marketing for your business, there are such a variety of social media platforms, meaning it can be difficult to navigate and decide which channel would be right for you. All of the varied social media seem to offer similar services, with slight differences and methods of getting your desired consumer attention. However, usually they fit into 3 categories, which are: word-based, image-based, and video-based platforms, generally:

- Word-Based Social Media – Facebook, Twitter, Google+, LinkedIn
- Image-Based Social Media – Pinterest, Instagram
- Video-Based Social Media – YouTube, Vine

However, a few of these categories do overlap, and most contribute a combination of images and text, with opportunities to upload videos from platforms, such as YouTube. Yet, although there are similarities between a few of the various social media channels, there are often distinct differences between the audiences that each platform reaches. The audience is often the pivotal reason to choose a certain social media network, as it all depends on the types of consumers you would like to reach for your business. Each business should have a certain kind of consumer in mind, and cater to that consumer through their branding and marketing.

If you are still having difficulty deciding, then start with the most populated social media channels. The most popular social media platform that has the biggest audience potential is unarguably Facebook, with approximately 1 billion users worldwide, and an average user share of 2.5 billion pieces of content every day. Facebook is definitely the place to start advertising and marketing your business and brand image. Also, the network makes it easy to start up your own company page and allows your personal Facebook profile to maintain the page as admin. Another positive of Facebook is that it’s the main network with a wide variety of user demographics, including users of all age and genre very equally.

If you search for the majority of companies and brands on Facebook, you will find a page for them, as it is the prominent network. However, this doesn’t mean that Facebook is necessarily the best for promoting your business and gaining success and sales quickly. This is why other brands expand onto other social media platforms, and try to gain as much exposure and consumer reach as possible.
 

Handling Channels

If it is more effective and beneficial for your business and brand expansion to diversify onto many various social media accounts, then how can these networks be best handled? There are a few alternating thoughts about how to make the most of the separate networks. For example, some believe that it is beneficial to put different information on the various channels, as the same people who follow you on one social media network may well follow you on your other ones. Therefore, making sure that you share different, interesting content on all of the different channels may well be helpful.

However, the other thought is to share consistent content over most of your social media, to help with business and brand continuity. This seems to be more of an accurate way to go about social media marketing, and makes sure that all of your online audience and consumers can see what you are posting. Also, it seems to be the case that various demographics use different social media platforms, so sharing similar relevant content over all of your social media channels will invariably reach different consumers.

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Successful Social Media Marketing Campaign

If you are still wondering about the success of social media marketing, and how it can help your business benefit, then there are so many good, fun examples to be found online! Here is one UK example that you will probably remember and appreciate:

One of the biggest successes in 2013 revolved around Three Mobile and their dancing pony. The campaign was based on a television advert about a Shetland pony moon walking across the countryside to the sound of “Everywhere” by Fleetwood Mac, which really grasped viewers’ attentions. The advert ended with the hashtag #danceponydance, which then sparked the attention online and over social media. The video went viral right away, and consumers utilised their hashtag all over Facebook and mainly Twitter. The video went up on YouTube, and achieved 1.5 million views in the first week, and currently it has gained around 10 million views to date.

Three Mobile’s campaign also included a second part, which was entirely online, and revolved around their ‘Pony Mixer’: dressing up your own pony and picking a song for the pony to dance to. The whole campaign lasted precisely 17 days, and over this period the results are clear: 1.3 million ponies generated on the Pony Mixer, 190,000 Tweets using #danceponydance, and a total of 100 million overall consumer impressions. However, the results are not just online, as the positive sentiment of the brand increased by approximately 67%, whereas Three had previously had quite a negative public impression before. This undoubtedly led to a greater success for the UK mobile network, through public perception and knowledge of the brand alone.

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Why Choose Social Media?

Ultimately, all companies and businesses utilise social media in some way, and you don’t have to put on a massive marketing campaign in order to get noticed and help your brand awareness. Sometimes, the most effective social media marketing is just making sure that your social media feeds are kept up to date with relevant, fun posts and information for your consumers.

One example of continued success over social media is the brand of Oreo, which is an American biscuit. Oreo simply focuses on sharing created images over their feeds, mainly utilising Twitter and Instagram. They create images that are similar to adverts, but can be shared easily and more cost effectively online. A particular successful image they created and shared was during the 2013 Superbowl, at the time of the blackout. They created a real-time social media stunt and generated a fun, relevant image, with the tagline “you can still dunk in the dark”. This was both witty and effective, and immediately gained mass sharing over social media. Their Twitter and Instagram feeds are full of funny and shareable images that relevantly advertise the brand.

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Many businesses understand the role of social media marketing, and how it can be cost effective and make huge gains for their brand awareness and all round sales. However, if you are stuck for time to effectively handle your business’ social media feeds and marketing campaigns, this is where Bright Yellow Creative Group can help!

We can handle multiple social media feeds for your business, and share fresh, interesting content over all of the channels. This will allow you to focus on your business alone and creating your brilliant products and service, with the ease of knowing that your social media networks are all taken care of. Social media marketing simply needs a lot of focus and an everyday presence in order to connect with viewers successfully, and be utilised in a beneficial way to improve your business and sales figures.

Bright Yellow Creative offers several varied social media marketing packages, which will include as many social media accounts, and as much brand-related, fresh, original content that you would like. Utilise your social media beneficially, and allow it to work for you, creating mass brand awareness that will directly increase your consumer base. Take a look at our bespoke social media services here!

We will boost your brand, starting now! Contact us here today for more details!

Instagram vs Pinterest – Visual Marketing to Improve Your Business

Instagram vs Pinterest – Visual Marketing to Improve Your Business

Social media marketing has become more important than ever, with visual social media taking the lead on the traditional text-based channels. The majority of social media platforms utilise imagery and videos to boost their content, however the most effective way to make the most of visual marketing is through social media channels that generate imagery and videos specifically.

As far as video based, YouTube takes the clear lead as the main go-to for videos relating to all sorts of purposes, including brand marketing. Although there are other video based platforms available, including Vine and Vimeo, the niche isn’t as competitive. However, with regards to image based social media, there appear to be two distinct platforms, which seem similar in offering identical services. These two options are Instagram and Pinterest. These channels often make businesses feel torn with regards to which one to choose to promote their brand.

We will discuss the main points of interest for both platforms, and see how Instagram and Pinterest compare. Therefore, hopefully working out which visual platform would be most beneficial to boost your brand.

 

Users

Pinterest is one of the fastest growing social media networks, currently weighing in with approximately 70 million regular users. Also, Pinterest is unique in offering an audience that is predominantly female at a majority of approximately 68%, with the largest gender difference of any other social media channel. Pinterest users also tend to be slightly older in general, with the core demographic being 18-34 year olds.

In comparison, Instagram has a phenomenal 200 million active and regular users, with approximately 45 million photos shared and 1 billion photos “liked” every day. Males and females are more evenly represented on the platform, although females just take the majority at 55% of the users. The application is also most popular with younger users, and has the same core demographic of 18-34 year olds as Pinterest. However, this core demographic is far bigger, making up nearly 70% of users. Also, the popularity drops dramatically with regards to older users. Interestingly, the most popular (or “liked”) brand on Instagram at this moment is the official MTV account, which perhaps sums up the target audience within Instagram quite accurately.

 

Engagement

As far as user engagement, Instagram far outweighs the engagement rate of Pinterest, possibly due to the fact that Instagram has over double the amount of active users. Additionally, Instagram’s user engagement has over 50 times the engagement rate of Facebook, as well as 20 times the engagement of Twitter, according to recent research. With regards to Instagram vs. Pinterest: two thirds of Instagram users use the channel everyday, whereas only one quarter of Pinterest users use the network daily.

However, as far as accessibility goes for both Instagram and Pinterest, Instagram does seem to be more difficult to access, as the platform is only currently available through a phone application. Although Instagram makes it possible to view the site online on a computer, you are limited in what you can do on the computer. You can create an Instagram account on your computer, as well as search for users and view public profiles, and choose whether to follow or unfollow other users. It is also possible to engage with other users and brands, as you can like and comment on content freely from a computer platform. However, it isn’t possible to view who users follow, or other users who are following them. And, more importantly, the platform doesn’t allow you to upload content from your computer, including profile pictures, and the only way you can edit your profile online on a computer is through changing your written profile bio.

With regards to Pinterest and accessibility, you are able to fully access and create a Pinterest account using your computer online solely. It is also possible to get a Pinterest application for your phone, where you can generate pictures and other users’ content in a similar way to Instagram, however this is not necessary in order to get the most out of the platform. Conversely, Pinterest works better used from your computer, and allows you an interesting platform to view other users’ images and content. Pinterest looks aesthetically like an online pin board, and lets you easily view and curate other users’ content onto your own Pinterest boards. In this way, it appears far more accessible than Instagram, and you can engage with the platform easier than if it were mainly on a phone application.

 

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Content

With regards to content, this is where the two are most dissimilar, surprisingly. At first look, it appears the content would be practically identical, as they are both visual social media channels that generate images mainly. However, the main difference is in the content you can generate onto your personal and business Pinterest and Instagram accounts. Specifically, Instagram promotes original content, and encourages users to create photos that they can edit with filters and other photo altering tools on the application. Whereas Pinterest allows users to curate other users’ content onto their own profiles as they wish, so long as they keep the sources.

On Instagram, the platform is based on uploading your own content, which can either be a photo that you have already taken on your phone, or the user can take a photo directly through the application. There are many options to put filters over the images, to enhance them or make them look a certain way, as well as other editing tools. However, with Instagram, it isn’t possible to re-post, or generate any content that belongs to other users, and the stress is very much on fresh, original user-created content. Therefore, the main way you can interact with other users is through “liking” their images, or commenting.

Pinterest is therefore slightly different in its content generation. On Pinterest, you are allowed to “re-pin” other users’ content: in fact, the majority of posts on Pinterest are “re-pins” from other content, or from outside websites. You are also able to upload your own original content, however there isn’t as much emphasis on this. Also, there aren’t any tools or plugins for editing or altering your images, and the upload method is quite simple. If you wanted to upload content onto Pinterest, they give you the option to Pin from outside websites, via the URL, or upload from content on your computer. Some outside websites also make their images able to be “Pinned” straight from their pages, and add a “hover-on” button, which appears when you pass your mouse over the image.

 

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Linkbuilding

One of the main pros of using Pinterest for your business, rather than Instagram, is that you can utilise linkbuilding far more easily and efficiently on Pinterest. The majority of the images on Pinterest are links, and when you click on the image it takes you to the website source. Therefore, when you upload your own original content, you can include link backs to your website and business. This also makes it a lot easier to upload written blog articles from your site, as you can “Pin” the main image from your website, and add the description, so that the image links back to the article. This makes it a lot easier to find your article and website, and improves the number of links you have built.

Pinterest is one of the main social media channels that can create the most referrals and links to your website, and studies have shown that the network often generates more referrals than Twitter, for example. It is easy to see why, as each image has a website link and source behind the content. Also on Pinterest, they allow you to include a large description to accompany your image, and often it is featured just as important as the image itself.

This is completely different to the feature of links and linkbuilding on Instagram. On Instagram, the images aren’t able to have a link source when you click on them, either on the phone application or the website. Also, if you add a link into the description, you are only able to click on this on their phone application currently. This is similar to their use of hashtags – they only work on the application, and don’t come up as links on the website at all. So, you would only capable of copy and pasting the link if you were on the website. This means that Instagram doesn’t add to your business as far as linkbuilding, and isn’t classed as a very impressive referral site.

 

Winner

In conclusion, in the debate of whether Instagram or Pinterest is more effective for your business, there doesn’t seem to be an exclusively clear winner.

Both Instagram and Pinterest are popular photo-based platforms, with similar audiences who are interested in attractive, original content. Also, they are both great for sharing your visual social media, including images and videos, in order to effectively showcase and attract interest to your business and brand. However, for people who believe that they are inherently similar, that is not entirely true, as there are clear differences between them. They have completely different pros and cons and can’t fully compare, as their uses are quite conflicting.

Instagram has more users, and is more focused on original, fresh content, whereas Pinterest is more accessible from various platforms and is more beneficial towards linkbuilding and generating website referrals. Basically, it completely depends on your needs and requirements as a business, as to which one to choose. Or, if you are still stuck with your decision – choose both!

 

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If you would like to learn more about both Pinterest and Instagram as social media channels, and how they can benefit and support your business, please take a look at our social media services here! (Additionally: more details about Instagram here, and more about Pinterest here!)

Bright Yellow Creative can help improve your visual social media marketing, which will boost your business and brand!

So, if you would like us to help you by setting up, or monitoring and adding to, your Pinterest or Instagram account for your business, please contact us here today!

Our Guide to Search Engine Optimising Your Social Media – Part 1

Our Guide to Search Engine Optimising Your Social Media – Part 1

There are two distinct steps in utilizing Search Engine Optimisation through social media: the first is to SEO your actual social media profiles to get the most out of them, and the second is to use your social media accounts in order to create traffic and backlinks to your website. There are several ways that you can SEO your separate social media profiles, in order to create an interest and reliability for your brand. The separate social media accounts allow you to link back to your website in the profile descriptions, and through linking posts from your website in your shared content on your profiles.

However, in order to successfully optimise your accounts, you must discover your way around each social media platform separately, and find out how to make the most of them through their different structures and methods. In this Part 1, we will explore Facebook, Twitter, Google+ and Instagram, and how you can optimise these social media platforms to improve your business.

Firstly, for all of the social media accounts, you must ensure certain things are on point, for example: you must use relevant profile pictures, headers or banners, descriptions, URLs, and links or linkbuilding. The various platforms have some differences, but these are usually similar, and you must ensure the information is fully correct.

This is Part 1 of our Guide to Search Engine Optimising Your Social Media explaining how to utilise your social media profiles, and make them work for your business:

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Facebook

This social media account is arguably the most widely used platform at the moment, and it is very important to get your business and brand on Facebook as a company page. Firstly, in creating your account, you must include the correct business’ title for your page title, and make sure that name is also in the Facebook URL, as well as company description. Facebook allows you to write a short description and a long description, however it is advised that you mainly keep to the short description of fewer than 170 characters. This should be a very brief, but conclusive description, and include keywords as well as your website URL. The reason for this is because the Facebook description is searchable, and keeping it brief but informative is the best way to garner attention for your page.

In order to create interest and ensure people are incentivised to click through to your website, it is important to update your page regularly, and utilise fresh, unique content. This content doesn’t solely have to be from your own website, and it helps to link relevant content from other sites and platforms. However, it is paramount to motivate people to access your website, so always link content and new posts from your website when you can. As well as linking to your website, it is also beneficial to link to other social media accounts in your social media information and descriptions. For example, using Facebook’s longer description as a place to link your other social media accounts, as Facebook doesn’t have a clear place to link to them. It is also paramount to link to your Facebook account from your website, and generate a “web” of links between your website and various social media accounts.

Asides from linkbuilding, another way to SEO your Facebook profile is through adding people and inviting them to “like” your company page. You can do this through your “friends” list, and try to create an interest in your brand. It would also be useful to encourage people you know to share your company page’s content, and invite other people they know to “like” your page as well. The most important way to utilise Facebook is to make sure you are social and able to connect with people easily, and this matters most with other social media accounts as well.

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Twitter

As well as using a suitable profile picture and header, as with other accounts, it is very important to create a relevant, good description for your Twitter account. Twitter works through searchable hashtags, and using hashtags in your description helps you rank higher in Twitter search rankings. Make sure your company name is correct, and your description is relevant and utilises hashtags related to your business and brand. Also in the Twitter description, similar to Facebook, it is important to include your website URL, and keep the description brief overall.

Hashtags are also important, and easily utilised, in your shared content and “Tweets”. As well as helping your Tweets to become more search friendly, hashtags are also used to create trends on Twitter, and people can view the most widely used hashtags at any specific time. It is important to keep relatively up to date with trends on Twitter, and understand the keywords and topics that Twitter users are exploring. Asides from hashtags, another way to make the most of your Tweets and share content that creates interest, is to utilise other media, including images and videos, in your Tweets. Also, create links to your website, and share your created content and posts on that site, as well as creating links amongst your other social media accounts. Similarly, ensure that your website has a link directing your users to your Twitter account, as well as other social media profiles.

In regards to generating followers on Twitter, it is important that you follow people in your industry, niche, or who are similar. Also, aim for the important people in your market, and try and make your presence known through Re-Tweeting them, and following their followers. Encourage people to follow you back, and engage with you and your brand through your Tweets, which will ultimately build a presence for your account. Again, the key to Twitter is to be as social as possible, and make the most of your account in order to benefit your business.

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Google+

Google+ is obviously Google’s favourite social network, which makes it the social media platform that can be most Search Engine Optimised. Also, Google has access to all of the data on your Google+ profile, so everything will be used in creating your search ranking. Other social media accounts don’t give Google access to everything, which makes Google+ more important to make fully SEO throughout the profile. Therefore, after you have created a good, relevant profile picture and header for your Google+ profile, you will need to include a good description. Google+ has a slightly differently set out structure to other social media profiles, however.

For Google+, you would include the description in the section titled “Tagline”, which is equivalent to the brief, keyword-ridden, description on your other social media accounts. Google+ also allows you to include a bigger overall company description in the field titled “Introduction”. In this field, it is important to include as many correct and relevant details as you can, including a link to your website or blog URL. On Google+, there is a field titled “Other Profiles”, where they allow you to add links to your other social media accounts easily. Remember, all of these sections are searchable through Google, and thus it is paramount to utilise keywords and correct information. There are other fields in which you can upload more details and descriptions, including your contact information, which would come up easily in a Google search. Also, make sure to fill in other relevant fields with as much detail as possible, which will all help your business’ reliability.

As far as using Google+ to improve your SEO, it is important to share interesting, relevant content from the Internet, as well as from your own site. Ensure that you share multimedia along with your text posts, such as images and videos, and lots of unique, fresh information that your users will find appealing. Also, link back to your website and share created content from your site, as well as other social media sites. Google+ is all about building connections, and encouraging people to connect to your profile by showing that you are a reliable and well-established business and brand. Another way that Google+ can be utilised to improve the quality of your business and brand, is that you can use it to create a Google verified authorship. This simply means that you can get your name and picture displayed in search results next to your written articles. Google authorship increases the quality of you and your brand, and signals that you are an expert in your field and business niche.

Google+ is, simply put, the most Search Engine Optimised social media account out there, and it has become more important to get your business established on there in order to create reliability for your potential consumers. Using Google+ improves your search rankings straight away, and it is the most important profile to keep up to date and completely keyword-optimised. If your Google+ profile improves in search rankings, it will impact well on your website search rankings, and generate a lot more traffic for your business.

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Instagram

Instagram is undoubtedly the most important image-sharing social media platform currently. Images have become one of the most important ways to utilise social media marketing recently, and Instagram makes it easy to share creative, interesting image content. Businesses have begun using Instagram more than ever, and use their social media account to share insights and interesting information about their business and brand with their consumers.

Instagram makes it possible to become more Search Engine Optimised as it also utilises a hashtag system, where users can add a description and hashtags to their images, in order to make them more searchable and user friendly. Instagram also makes it easy to input these created images onto user’s other social media accounts, including Facebook and Twitter, which enhances your web of links and generates more traffic back to your website. Also, if you make sure to create your Instagram business account as an open, public profile, it can be reached and accessed by a wider audience who don’t need to have their own Instagram profile.

The image platform differs to Pinterest, which also works as an image-based social media platform, as Instagram promotes unique user-created content, rather than Re-Pinning other users’ content, which Pinterest is based on more. This means your business can utilise the platform to become more user-friendly and accessible to your consumer base, and share content relating to your business, or workspace, for example. Also Instagram doesn’t require a lot of written description or content, so it is important to utilise your username as your business title, and give a brief description in the header.

Instagram works on a follower basis also, making it important to follow important people in your business or market, and try to encourage followers from people interested in your niche. Also, you can get people to connect and engage with your shared content and images through utilising hashtags and searchable keywords, where users can “like” your images and connect with you directly. Instagram is becoming bigger and more popular than ever, and is not a social media platform to be underestimated.

Stay tuned

for Our Guide to Search Engine Optimising Your Social Media – Part 2, where we’ll explore how to SEO your business Pinterest, YouTube, Vine and LinkedIn accounts!

Remember, if you have any further questions about this topic; don’t hesitate to get in touch with us here!

Also, discover more about the social media services we can offer here!

Bright Yellow Creative can help your business Search Engine Optimise your business to improve your search rankings and overall success today!