The ‘About Us’ page is a vital part of any website. It is actually one of the most visited pages of any and every website. Think about it – if you want to find out about a company, organisation or individual, it is probably the first page you look on their website. Therefore, one of the first impressions you can make on a potential consumer is from your ‘About Us’ page. Fortunately, this is good news for everyone, especially because it is one of the best pages on your website for you to truly personalise and get creative with.
We have all seen good ‘About Us’ pages, and we’ve all seen bad ones equally. Therefore, the initial question here is:
What actually makes a good ‘About Us’ page?
Firstly, we definitely believe it should be memorable.
The ‘About Us’ pages that we all remember are the ones that truly stood out to us: perhaps the page was funny, entertaining, used a lot of good imagery, or anything else that made it memorable. Whatever it is, find the unique points of your business and let it shine creatively in your ‘About Us’. Depending on your business’ style, you can make it work to create an ‘About Us’ page that stands out against other businesses in your field.
Also, bear in mind that your consumers will appreciate a company that doesn’t take itself too seriously. If you show a little humour, and uniqueness, through your ‘About Us’, then it reveals a quirky side to your business that will appeal.
Personalise Your Page
The second thing to remember when you’re creating a good and effective ‘About Us’ page is to personalise it enough, to suit you and your business. It should contain information that would relate to your users and consumers. Personalisation will also help to show the humane side behind your business and brand; depending on how much information you are prepared to share.
However, if you believe that you are a business that doesn’t want to reveal any personal information about you, or the people behind the company, then there is still a way to personalise your brand through your ‘About Us’. Think like a worldwide brand, and reveal the intricate details about your company: for example, show how your business came to be, and reveal other interesting snippets that only your true fans would care to learn.
Tell Your Story
If your business has a particularly interesting, or unusual, back story relating to how it came about, then that would also be a fun way to make the most of your ‘About Us’ page alone. Reveal your story – the how, why, and what your business ultimately stands for. This is particularly effective if you have a brand message for your consumers, or believe that your company personally has something to offer that differs from the rest of the market.
Although, always keep to the fact that your ‘About Us’ page shouldn’t be too lengthy. You don’t want to overload your consumers with too much information, or, indeed, bore them off the page. You want to keep your page eye-catching and interesting. It is advisable to break up any large bodies of text or information with fun images, or a particularly pleasing colour scheme.
Create a Business Timeline
Another fun way to reveal all about your business, which won’t be too wordy or uninteresting, is through an interactive timeline. This is also a good way to easily showcase significant times that your business expanded, and highlights for your company. It keeps the tone positive, and focuses on how successful your business has become over the timeline.
Also, if you make it interactive, you can allow your users to click through to read more about the milestones that they find interesting. This will then entice them to read more and spend more time with your website and company.
Be Clear and Concise
Asides from inserting fun and your own uniqueness into your ‘About Us’ page, you must remember that the main point of the page is to explain who you are. The page must, most of all, be informative and clear. The ‘About Us’ page should explain succinctly what your company does, and what the goal is, but in a fun and relatable manner. Don’t overdo it with the explanation, however – the best ‘About Us’ pages are concise and simple, making it easy for the audience to understand your business and your intentions.
Another solid way to inform your consumers helpfully is through using a few testimonials. Ask your previous clients for these and feedback – and remember to assign their names and authority to the quotes. Testimonials will make your company look more legitimate and successful, as well as quietly boasting about the strength of your consumer base.
A Cup of Jo
The People Behind Your Business
If your company wants to be more friendly and relatable, then you may not necessarily want to focus on your business and goals. In that case, it may be more appealing to focus your ‘About Us’ page on you and your staff members. Especially if you have a small team, focusing on your staff can be a very effective way to appeal to your consumers, as they can see the people working behind your business.
You don’t have to include a lot of information about anyone in particular, and certainly not any really personal details. However, if you get the staff members to write short paragraphs about themselves, revealing a quirky snippet about themselves or what they do in the team, then this will be enough information.
It is also essential to use photos for every staff member, and make the images look fun and unique, in order to truly reflect the feel and personality of the company. Interesting images compliment any ‘About Us’ page.
We hope that you have enjoyed our examples, and ideas for how to create a good ‘About Us’ page. Check out your own page – do you feel inspired to make the little changes that make it really stand out?
All ‘About Us’ pages are different, and they should be designed to suit your business’ personality! There are no strict rules, just remember to spend time and don’t ignore the importance of this page.
We Can Help!
If you need help with creating an effective ‘About Us’ page, or any other part of your website, then Bright Yellow Creative can help! Contact us today to find out how we can make your website really stand out, and drive traffic; increasing your consumer base significantly.
We also offer bespoke services that will improve the content and the quality on your website, or social media. Simply check out our services here, as well as our quality price packages here!
The basic definition of a logo (which is actually an abbreviation of the word ‘logotype’) is known as a graphic mark, emblem or a symbol used to aid and promote instant public recognition. All sorts of businesses, products and organisations commonly use logos currently. The logo helps create and boost a brand based around the business or organisation, and usually reflects the brand ethics and what the organisation stands for. Logos are also usually trademarked in order to avoid copies and brand convolution.
Logos are arguably the most important part of a brand’s image, as it is usually the first image that comes to mind when consumers think of the business or product. However, the fact that logos are such an important facet of a business or organisation does add pressure to creating the logo. It needs to be original, eye-catching, and represent all factors of your brand fully. There are so many examples of bad logos or logos that somewhat missed the mark (London 2012 Olympics anyone?), and you certainly don’t want to make your logo busy enough that consumers can mistake it for anything unintended.
Here at Bright Yellow Creative, we love logos and discovering the evolution and history behind their creation. The three of us have therefore come up with three of our absolute favourite logo designs to give you effective examples of how logos really work!
Emma, Digital Brand Manager
I love the Amazon logo, not only because it uses our favourite colour of yellow but because of elements that make up the logo.
It’s such a simple and clean design, but I love the fact that the arrow detail is actually showing that Amazon provide everything from A to Z, as well as having a curve that looks like a smile. This detail apparently represents the smile left on a customers face (!), but I like to think it is just gives the feeling of happiness, which is important for any retail business, online or offline.
This famous arrow was incorporated in 2000, brilliantly replacing the simple yellow line that was featured underneath the word previously. This feature was added to symbolise how a consumer could truly find everything on Amazon.com. The arrow / smile is particularly effective as it is recognizable today on its own, without the wording supplementing it, which really reflects how bold and beneficial this has been to their Amazon brand.
Amazon as a company was established in 1994, and first went online in 1995. The company quickly expanded, becoming one of the biggest online retailers today. And, throughout Amazon’s continued growth and domination of the online retail market, they have kept this simple but effective logo relatively the same. This really shows how great a design it actually is.
Yasmin, Assistant Brand Manager
I love the Coca-Cola logo, as it is definitely one of the most recognisable brands of all time, sold all around the world.
Coca-Cola was invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia, and since then the product, brand and logo have developed massively. The first logo looked really basic, consisting of capitals spelling out the words, which lasted a year until they reinvented the logo in 1887 to look similar to the one we know and recognise today. This famous script is called Spencerian, although in this early version the script would often vary depending on the application.
Since then, the Coca-Cola logo hasn’t experienced a drastic change, and has stayed consistent to the attractive swirled font. The next major change included the incorporation of the famous white wave, which has stayed with the logo since 1969. The wave was first known as the ‘Dynamic Ribbon Device’, and was based on reflecting the unique contour of their bottles.
The evolution of Coca-Cola to simply being known as Coke was also a change based on their logo design. In the 1960s, the word Coke made a slight appearance in an advertising campaign called “Things Go Better With Coke”. However, the generation of Coke as the used logo on bottles and cans wasn’t fully incorporated until 1985-87. This seems to be in relation to the creation of Diet Coke, which was invented in 1982, and uses the same style and font for the word ‘Coke’ as the one used for Coca-Cola around this time.
After 1987, Coca-Cola returned to its traditional name and swirled logo, although the brand utilised the word Coke underneath their traditional logo until 2002. After this, they finally dropped the word ‘Coke’ from the logo, returning to the uniquely refreshing design we appreciate today.
Carly, Assistant Brand Manager
My favourite logo has to be the Nike ‘Swoosh’, not only for the simplicity of the design, which is why it has become so well-known, but for the story behind it.
The founder Phil Knight was supplementing his income from “Blue Ribbon Sports Inc” (the name of the company before it became Nike), which was started in 1960, by teaching an accounting class at Portland State University. On his way to a meeting regarding the company, he came across a graphic design student in the hallway working on an assignment and asked her if she’d design artwork for the meeting. After this, in 1971, he asked her to design a shoe stripe for Nike that suggested movement, and the ‘swoosh’ was one of her design ideas.
The ‘swoosh’ is said to replicate the wing of the Greek Goddess of Victory as pictured to the left. Knight said that the ‘swoosh’ didn’t capture his imagination but as his time was running low he grabbed the ‘swoosh’ design and said: “I don’t love it, but it will grow on me.” The designer was only paid $35 for her original design, although, due to the massive rise of Nike and the brand’s renowned ‘swoosh’, she has since been paid greatly in company stocks.
Since the first ‘swoosh’ of 1971, where the word Nike was placed over the ‘swoosh’, they have revamped twice. Once in 1978, when they bolded and capitalised the word Nike, and placed it on top of the ‘swoosh’. And finally in 1995, they dropped the word Nike from their logo altogether, showing the strength of the ‘swoosh’ design that we all know and recognise today. It is simple, but a brilliantly effective logo that truly transformed Nike as a company.
So, what makes a good logo?
We believe that in creating a logo you should stick to a few basic rules.
Firstly, the logo must be simple. There is nothing worse than a busy logo, with so much going on that it makes it difficult for a consumer’s eye to focus on anything. It can be tempting to try and put every good idea into your logo, but we must stress that this would cause your target consumer to glaze over the image and not take any of it in. The best, and most recognisable, logos are the simple ones. This also leads to allowing your logo to become timeless, and not feel affected by any current trends or modern styles.
The third, and final, point is that your logo should be appropriate. When creating your logo, we advise that you sit down and think about your business’ values and ethics, and what you would like to represent as a brand. Then, when you come up with an image that you’d like to project to consumers, stick to it! Try and convey your brand in the simplest way possible, and use appropriate colours, images or fonts to represent yourself effectively.
What do you think about logos, and what are your favourite examples?
Has this inspired you to get creative with, or think differently about, yours?
Messaging apps have been having a moment recently. From picture messaging to unusual messaging you never thought you needed, such as Yo and Meow Chat, there seems to be an endless supply of message apps with new ways to chat and connect with your friends. So, it’s not surprising to be introduced to a new image based messaging app, to rival Snapchat, Mirage, Slingshot and more, created by Instagram.
About Facebook-Owned Instagram
Instagram is currently a highly popular phone app and social media service, which allows users to upload and edit their own photos or videos to share with their followers. It creates a unique profile for each user, consisting of their photos, and allows users to easily follow other users to gain their image updates in their Instagram feed. The app debuted in 2010, and amassed such a following that Facebook instantly purchased the app for $1billion in the same year. (See our Instagram social media services for what we could offer your business here.)
The main feature of the social media channel is that it allows you to filter your photos and videos, and create interesting edits. However, up till now, the channel has been rather unsocial for communicating with other users and your followers, as you are currently only able to comment on or like other peoples’ images, and respond on your own images. This seems to be all about to change with Instagram’s new app, which is designed for direct messaging with other users.
Instagram’s new messaging app is called Bolt.
Bolt basically allows users to send self-deletable photos and videos from their mobile phones, through this messaging service. The unique selling point relies on needing just one click to select the user to send your image, and to take your photo and send it, all in one. Similarly, for videos, you just click and hold down for longer. Bolt basically shows photos of your contacts as round avatars at the bottom of the app screen, and clicking on one contact will automatically take a snapshot and send it, requiring you to hold down longer on the contact for a video. If you are worried about accidental sends through this process, then don’t worry as an extra feature includes being able to shake your phone in order to delete a photo or video that has been sent straight away.
Bolt is Efficient
Instagram states that the speed of Bolt makes all the difference, and provides a much quicker and more efficient way to send images and videos. Another effective feature, they claim, is that Bolt only requires a quick registration of entering your mobile number, and you can get started. With Bolt, you are able to sync your contacts through the phone numbers you have saved in your phone, although you are strangely unable to sync contacts through either your Instagram or Facebook contacts.
However, at the moment, users are only able to access a maximum of 20 contacts through this app, with 4 favourites on the main screen, and an easy swipe through function to access the other 16. Also, the focus is very much on one-to-one communication, as users are currently restricted to sending their image or video to one person at a time. Although, Bolt has introduced some interesting features, including allowing users to edit and caption the photos sent, and an option to reply to their contacts with text overlaid over the previously sent image.
Too Much Visual Messaging Competition?
Bolt seems interesting enough, but is there too much competition and similar applications already out there on the market? Is it different enough? For example, even Facebook itself, who owns Instagram and Bolt, have recently brought out Slingshot image messaging. The Slingshot app includes the unique point that users can only view a photo they have been sent after they respond with another, as well as including a send to all function. Also, the Yo chat founder has recently brought out a rival in Mirage, a picture service that has already gained widespread comparisons for being highly similar in function to Bolt.
Another critique that Instagram’s Bolt has faced so far is in the name, as it is directly the same as an Android application. This previous Bolt is a service dedicated to replacing traditional voice calling and text messaging through current phone plans. They have reached out to Instagram asking them to reconsider the Bolt name, in order to maintain their brand, but have yet to receive a response. Yet, it is highly unlikely that Instagram will change it.
Bolt: Flipping the Concept
Instagram simply doesn’t seem at all put off by the competition or any critiques, including featuring as similar to any current photo and video messaging apps out there. An Instagram spokesman has already commented: “When Instagram itself launched four years ago, we weren’t the first photo filter app. Our tradition is that we look at a space and create a super simple, pretty experience to fit it.”
The Instagram app certainly gained mass popularity rapidly, and it seems that they are hoping Bolt will follow suit. Instagram claims that they are fully behind and support Bolt completely, and hope this will flip the whole concept of image based communication and photo sharing on its head.
If you already can’t wait to download Bolt and send images to your 20 favourites to your heart’s content, unfortunately you will have to wait a little longer. Currently, Bolt has only been released in New Zealand, Singapore and South Africa. Bolt intends on expanding into other countries soon, although a date has not been confirmed. The release has been rather quiet so far, but perhaps this is a logical approach intended to scale the experience.
As Bright Yellow Creative are an office full of current Instagram devotees, we definitely anticipate the release! We are excited to witness what Bolt really has to offer.
Content Marketing is not about advertising. In some ways, it is not even about marketing as viewed in the traditional sense. Consumers have long since shut down to traditional forms of marketing, including standard advertising. For example: Sky+ services to skip adverts, magazines are becoming more widely read online, and online users are becoming adept at simply glossing over things like banner ads, and there is always AdBlock. This means it has become more difficult than ever for a business or product to grab a consumer’s attention, both online and in traditional publications and advertising.
However, this doesn’t mean that all is lost for advertising and marketing. With these changes, there have been great advancements in the online world of marketing, known as digital marketing. For example, the use of social media has become so widespread, that Social Media Marketing has become one of the main ways to reach your desired audience effectively. (Read more about our definition of Social Media Marketing here.) Although, asides from social media, another brilliant and beneficial way to gain an audience and consumers for your business, is through a fairly new technique known as Content Marketing.
Content Marketing is simply all about the content, and creating content of worth and value to a potential, clearly defined audience. It is a focus away from traditional advertising, which allows your consumers to really connect with you as a business. Content Marketing can be worked in a number of ways, including: written informative blog articles, sharing original image based content, and creating and sharing videos intended to inform your audience. The majority of these forms of Content Marketing work on a basis of being shared through Social Media Marketing, and so often the two go hand in hand.
Written Blog Articles
The written blog articles is arguably the most important way to make the best use of Content Marketing, through creating articles of interest and appeal to your desired consumer. The majority of business and brand websites have begun attaching a blog to their site, including articles based on relevant topics that will interest your audience.
Blog articles work as a way of keeping consumers accessing and engaged with your website, which allows more time for them to consider your business and brand. Also, the blog can be utilised as an interesting way to get your voice and brand ethos out to your consumer. A potential consumer will be able to recognise your brand easily, and subconsciously, consumers will connect to businesses of similar viewpoints and values to them. It works for the consumer to see your business as more humane and customer-orientated, and more than just a business and brand front. It will also assure that your business has a more reliable voice and standpoint, which will reflect positively onto your business and services offered.
Another positive and beneficial facet of Content Marketing, and particularly important for written blog articles, is that the content created will be available to access for years to come. Articles that you create today will be available to read and view on your website for years into the future, in a similar way that a consumer today can access posts that you may have uploaded a year or so ago. Also, if a consumer is attracted to one blog article on your website, they may be interested to keep clicking through and reading post archives. This means that you will engage with the consumer more, and they will appreciate your content related to your business and services. Therefore, Content Marketing, and written blog articles on your website, becomes invaluable to your business.
Although, if you are unsure about creating a blog section of your website, then consider other methods of creating written articles to share your content and information about your business. For example, many businesses utilise Email campaigns as a way of sharing original, created content. This mainly works as an Email sign up, where they share regular updates with fresh content straight to the inboxes of their Email list. This also counts as a Content Marketing campaign and strategy, although it works better to include shorter articles as the Emails, to provide a more concise, informative written article to your developed consumer base.
If you are interested in the invaluable benefits of written blog articles, but are unsure what to include in your blog content, then start off with short posts based on your business, services and products. Creating a blog on your website is a great way of communicating with your consumers, and offering them examples of how a product can be best utilised, and describing how a particular service you offer fully works. It is also a perfect way to inform your consumers of unique positives and interest points of your business, for example if your head office is based in an interesting location. Think about your business, services and products, and start creating talking points for your brand.
Creating and Sharing Original Images and Videos
If your business works on a more visual basis, or perhaps you would enjoy creating original images and videos based on your business and services, then Content Marketing is a great way to create and share. Content Marketing isn’t solely based on written articles relating to your business and brand, and creating original image and video content is an efficient, fun way to convey information and relevant details about your business.
Images are one of the top ways that gain potential consumers’ interest and attraction to a business, service or product, simply based on the fact that images are fun and eye-catching. There are two main ways that you can share relevant, creative images about your business. Firstly, you can share original images through social media, linking consumers to your various accounts, where creating fresh image content would be a great way to grab consumers’ attention. There are also certain varied visual-based social media platforms, such as Instagram, which can help promote your brand through created images.
Secondly, you can create original images to be shared on your website directly, through creating a main image-based blog. This would work well if you were a very visually based business, and you could focus more on creating and generating fresh image content, rather than basing your Content Marketing on written blog articles mainly.
However, another way to attract consumers to your business and brand in a visual way is through utilising videos and creating video Content Marketing. This is similar to images in that you can use these videos to share on both social media, as well as your own website, as unique content. Businesses and brands can also creatively utilise videos in a blogging format, in the form of a video blog, where you can convey information to your consumers and desired audience in a similar way to a written blog article.
Why Use Content Marketing?
Ultimately, Content Marketing works as the newest, most beneficial way of marketing and advertising businesses. It has adapted to provide potential consumers, and your desired audience, with relevant, valuable content that they will find interesting and engaging. It is one of the most effective ways to inform consumers about your business, services and products, and connect with them on a more personal level.
Content Marketing is built to last. A blog article, image or video content that you create today can easily be accessed years from now, and will always be related to, and bring consumers to, your business. It will attract potential new consumers in a unique way that allows your audience to feel connected to your business and brand.
Also, effectively utilising Content Marketing online, and particularly on your website, is one of the easiest, and most beneficial, ways of gaining a solid, reputable brand identity. Businesses are able to build up and form an identity through providing a voice for your brand, and supporting your brand values and ethics, which your desired audience will connect with.
Many businesses understand the many positives and benefits of Content Marketing, and how it makes huge gains for their brand awareness and all round sales. However, if you are stuck for ideas about how to create this content and best utilise this new style of marketing for your business and brand, this is where Bright Yellow Creative Group can help!
We can create fresh, interesting content, which is relevant to your business and brand values. We can develop your voice, and allow you to effectively connect with your consumers and potential desired audience. This will allow you to focus on your business alone and creating your brilliant products and service, with the ease of knowing that an effective Content Marketing strategy is in place and taken care of. Content Marketing simply needs a lot of focus and an everyday presence in order to connect with viewers successfully, and allow you to become a reputable brand. An effective Content Marketing strategy will ultimately improve your business’ services success and sales figures.
Bright Yellow Creative offers an effective, creative Content Marketing package and strategy, which will benefit your business and brand. We can create as much brand-related and brand-boosting, relevant, original content that you would like. Utilise your content creation beneficially, and allow it to work for you, creating mass brand awareness that will directly increase your consumer base. Take a look at our bespoke content marketing services here!
We will boost your brand, starting now! Contact us here today for more details!
The key word in social media marketing is the emphasis on “social”. In its most basic description, social media marketing is simply word-of-mouth, powered by technology. Social media networks have been engineered as the modern way to connect people, build relationships, and assist social interactions. It is easy to share information and current content with your friends, family and coworkers, and the vast majority of people presently have at least one social media platform where they connect and interact with others.
The fact that so many people are involved in social media means that it has become an essential platform for all sorts of businesses to attract consumers and drive their business. Social media gives your business a place to communicate with your customers, and expand the widespread reach and knowledge about your specific services and products. It allows you a brilliant platform to create and expand a brand for your business, which is essential in every form of marketing.
The main downfall of businesses on social media is that many assume social media marketing is only worthwhile and successful for small businesses, or new companies that are starting out. This couldn’t be more incorrect, and there are many searchable examples of leading brands that have been boosted by successful social media marketing campaigns. However, saying that, it is a great opportunity for smaller businesses and those starting out to get their services and products made known by a wider audience online. Although, it is crucial to continue your presence on social media after you have reached a level of business success and recognition.
The Many Platforms
When getting started with social media marketing for your business, there are such a variety of social media platforms, meaning it can be difficult to navigate and decide which channel would be right for you. All of the varied social media seem to offer similar services, with slight differences and methods of getting your desired consumer attention. However, usually they fit into 3 categories, which are: word-based, image-based, and video-based platforms, generally:
- Word-Based Social Media – Facebook, Twitter, Google+, LinkedIn
- Image-Based Social Media – Pinterest, Instagram
- Video-Based Social Media – YouTube, Vine
However, a few of these categories do overlap, and most contribute a combination of images and text, with opportunities to upload videos from platforms, such as YouTube. Yet, although there are similarities between a few of the various social media channels, there are often distinct differences between the audiences that each platform reaches. The audience is often the pivotal reason to choose a certain social media network, as it all depends on the types of consumers you would like to reach for your business. Each business should have a certain kind of consumer in mind, and cater to that consumer through their branding and marketing.
If you are still having difficulty deciding, then start with the most populated social media channels. The most popular social media platform that has the biggest audience potential is unarguably Facebook, with approximately 1 billion users worldwide, and an average user share of 2.5 billion pieces of content every day. Facebook is definitely the place to start advertising and marketing your business and brand image. Also, the network makes it easy to start up your own company page and allows your personal Facebook profile to maintain the page as admin. Another positive of Facebook is that it’s the main network with a wide variety of user demographics, including users of all age and genre very equally.
If you search for the majority of companies and brands on Facebook, you will find a page for them, as it is the prominent network. However, this doesn’t mean that Facebook is necessarily the best for promoting your business and gaining success and sales quickly. This is why other brands expand onto other social media platforms, and try to gain as much exposure and consumer reach as possible.
If it is more effective and beneficial for your business and brand expansion to diversify onto many various social media accounts, then how can these networks be best handled? There are a few alternating thoughts about how to make the most of the separate networks. For example, some believe that it is beneficial to put different information on the various channels, as the same people who follow you on one social media network may well follow you on your other ones. Therefore, making sure that you share different, interesting content on all of the different channels may well be helpful.
However, the other thought is to share consistent content over most of your social media, to help with business and brand continuity. This seems to be more of an accurate way to go about social media marketing, and makes sure that all of your online audience and consumers can see what you are posting. Also, it seems to be the case that various demographics use different social media platforms, so sharing similar relevant content over all of your social media channels will invariably reach different consumers.
Successful Social Media Marketing Campaign
If you are still wondering about the success of social media marketing, and how it can help your business benefit, then there are so many good, fun examples to be found online! Here is one UK example that you will probably remember and appreciate:
One of the biggest successes in 2013 revolved around Three Mobile and their dancing pony. The campaign was based on a television advert about a Shetland pony moon walking across the countryside to the sound of “Everywhere” by Fleetwood Mac, which really grasped viewers’ attentions. The advert ended with the hashtag #danceponydance, which then sparked the attention online and over social media. The video went viral right away, and consumers utilised their hashtag all over Facebook and mainly Twitter. The video went up on YouTube, and achieved 1.5 million views in the first week, and currently it has gained around 10 million views to date.
Three Mobile’s campaign also included a second part, which was entirely online, and revolved around their ‘Pony Mixer’: dressing up your own pony and picking a song for the pony to dance to. The whole campaign lasted precisely 17 days, and over this period the results are clear: 1.3 million ponies generated on the Pony Mixer, 190,000 Tweets using #danceponydance, and a total of 100 million overall consumer impressions. However, the results are not just online, as the positive sentiment of the brand increased by approximately 67%, whereas Three had previously had quite a negative public impression before. This undoubtedly led to a greater success for the UK mobile network, through public perception and knowledge of the brand alone.
Why Choose Social Media?
Ultimately, all companies and businesses utilise social media in some way, and you don’t have to put on a massive marketing campaign in order to get noticed and help your brand awareness. Sometimes, the most effective social media marketing is just making sure that your social media feeds are kept up to date with relevant, fun posts and information for your consumers.
One example of continued success over social media is the brand of Oreo, which is an American biscuit. Oreo simply focuses on sharing created images over their feeds, mainly utilising Twitter and Instagram. They create images that are similar to adverts, but can be shared easily and more cost effectively online. A particular successful image they created and shared was during the 2013 Superbowl, at the time of the blackout. They created a real-time social media stunt and generated a fun, relevant image, with the tagline “you can still dunk in the dark”. This was both witty and effective, and immediately gained mass sharing over social media. Their Twitter and Instagram feeds are full of funny and shareable images that relevantly advertise the brand.
Many businesses understand the role of social media marketing, and how it can be cost effective and make huge gains for their brand awareness and all round sales. However, if you are stuck for time to effectively handle your business’ social media feeds and marketing campaigns, this is where Bright Yellow Creative Group can help!
We can handle multiple social media feeds for your business, and share fresh, interesting content over all of the channels. This will allow you to focus on your business alone and creating your brilliant products and service, with the ease of knowing that your social media networks are all taken care of. Social media marketing simply needs a lot of focus and an everyday presence in order to connect with viewers successfully, and be utilised in a beneficial way to improve your business and sales figures.
Bright Yellow Creative offers several varied social media marketing packages, which will include as many social media accounts, and as much brand-related, fresh, original content that you would like. Utilise your social media beneficially, and allow it to work for you, creating mass brand awareness that will directly increase your consumer base. Take a look at our bespoke social media services here!
We will boost your brand, starting now! Contact us here today for more details!
Social media marketing has become more important than ever, with visual social media taking the lead on the traditional text-based channels. The majority of social media platforms utilise imagery and videos to boost their content, however the most effective way to make the most of visual marketing is through social media channels that generate imagery and videos specifically.
As far as video based, YouTube takes the clear lead as the main go-to for videos relating to all sorts of purposes, including brand marketing. Although there are other video based platforms available, including Vine and Vimeo, the niche isn’t as competitive. However, with regards to image based social media, there appear to be two distinct platforms, which seem similar in offering identical services. These two options are Instagram and Pinterest. These channels often make businesses feel torn with regards to which one to choose to promote their brand.
We will discuss the main points of interest for both platforms, and see how Instagram and Pinterest compare. Therefore, hopefully working out which visual platform would be most beneficial to boost your brand.
Pinterest is one of the fastest growing social media networks, currently weighing in with approximately 70 million regular users. Also, Pinterest is unique in offering an audience that is predominantly female at a majority of approximately 68%, with the largest gender difference of any other social media channel. Pinterest users also tend to be slightly older in general, with the core demographic being 18-34 year olds.
In comparison, Instagram has a phenomenal 200 million active and regular users, with approximately 45 million photos shared and 1 billion photos “liked” every day. Males and females are more evenly represented on the platform, although females just take the majority at 55% of the users. The application is also most popular with younger users, and has the same core demographic of 18-34 year olds as Pinterest. However, this core demographic is far bigger, making up nearly 70% of users. Also, the popularity drops dramatically with regards to older users. Interestingly, the most popular (or “liked”) brand on Instagram at this moment is the official MTV account, which perhaps sums up the target audience within Instagram quite accurately.
As far as user engagement, Instagram far outweighs the engagement rate of Pinterest, possibly due to the fact that Instagram has over double the amount of active users. Additionally, Instagram’s user engagement has over 50 times the engagement rate of Facebook, as well as 20 times the engagement of Twitter, according to recent research. With regards to Instagram vs. Pinterest: two thirds of Instagram users use the channel everyday, whereas only one quarter of Pinterest users use the network daily.
However, as far as accessibility goes for both Instagram and Pinterest, Instagram does seem to be more difficult to access, as the platform is only currently available through a phone application. Although Instagram makes it possible to view the site online on a computer, you are limited in what you can do on the computer. You can create an Instagram account on your computer, as well as search for users and view public profiles, and choose whether to follow or unfollow other users. It is also possible to engage with other users and brands, as you can like and comment on content freely from a computer platform. However, it isn’t possible to view who users follow, or other users who are following them. And, more importantly, the platform doesn’t allow you to upload content from your computer, including profile pictures, and the only way you can edit your profile online on a computer is through changing your written profile bio.
With regards to Pinterest and accessibility, you are able to fully access and create a Pinterest account using your computer online solely. It is also possible to get a Pinterest application for your phone, where you can generate pictures and other users’ content in a similar way to Instagram, however this is not necessary in order to get the most out of the platform. Conversely, Pinterest works better used from your computer, and allows you an interesting platform to view other users’ images and content. Pinterest looks aesthetically like an online pin board, and lets you easily view and curate other users’ content onto your own Pinterest boards. In this way, it appears far more accessible than Instagram, and you can engage with the platform easier than if it were mainly on a phone application.
With regards to content, this is where the two are most dissimilar, surprisingly. At first look, it appears the content would be practically identical, as they are both visual social media channels that generate images mainly. However, the main difference is in the content you can generate onto your personal and business Pinterest and Instagram accounts. Specifically, Instagram promotes original content, and encourages users to create photos that they can edit with filters and other photo altering tools on the application. Whereas Pinterest allows users to curate other users’ content onto their own profiles as they wish, so long as they keep the sources.
On Instagram, the platform is based on uploading your own content, which can either be a photo that you have already taken on your phone, or the user can take a photo directly through the application. There are many options to put filters over the images, to enhance them or make them look a certain way, as well as other editing tools. However, with Instagram, it isn’t possible to re-post, or generate any content that belongs to other users, and the stress is very much on fresh, original user-created content. Therefore, the main way you can interact with other users is through “liking” their images, or commenting.
Pinterest is therefore slightly different in its content generation. On Pinterest, you are allowed to “re-pin” other users’ content: in fact, the majority of posts on Pinterest are “re-pins” from other content, or from outside websites. You are also able to upload your own original content, however there isn’t as much emphasis on this. Also, there aren’t any tools or plugins for editing or altering your images, and the upload method is quite simple. If you wanted to upload content onto Pinterest, they give you the option to Pin from outside websites, via the URL, or upload from content on your computer. Some outside websites also make their images able to be “Pinned” straight from their pages, and add a “hover-on” button, which appears when you pass your mouse over the image.
One of the main pros of using Pinterest for your business, rather than Instagram, is that you can utilise linkbuilding far more easily and efficiently on Pinterest. The majority of the images on Pinterest are links, and when you click on the image it takes you to the website source. Therefore, when you upload your own original content, you can include link backs to your website and business. This also makes it a lot easier to upload written blog articles from your site, as you can “Pin” the main image from your website, and add the description, so that the image links back to the article. This makes it a lot easier to find your article and website, and improves the number of links you have built.
Pinterest is one of the main social media channels that can create the most referrals and links to your website, and studies have shown that the network often generates more referrals than Twitter, for example. It is easy to see why, as each image has a website link and source behind the content. Also on Pinterest, they allow you to include a large description to accompany your image, and often it is featured just as important as the image itself.
This is completely different to the feature of links and linkbuilding on Instagram. On Instagram, the images aren’t able to have a link source when you click on them, either on the phone application or the website. Also, if you add a link into the description, you are only able to click on this on their phone application currently. This is similar to their use of hashtags – they only work on the application, and don’t come up as links on the website at all. So, you would only capable of copy and pasting the link if you were on the website. This means that Instagram doesn’t add to your business as far as linkbuilding, and isn’t classed as a very impressive referral site.
In conclusion, in the debate of whether Instagram or Pinterest is more effective for your business, there doesn’t seem to be an exclusively clear winner.
Both Instagram and Pinterest are popular photo-based platforms, with similar audiences who are interested in attractive, original content. Also, they are both great for sharing your visual social media, including images and videos, in order to effectively showcase and attract interest to your business and brand. However, for people who believe that they are inherently similar, that is not entirely true, as there are clear differences between them. They have completely different pros and cons and can’t fully compare, as their uses are quite conflicting.
Instagram has more users, and is more focused on original, fresh content, whereas Pinterest is more accessible from various platforms and is more beneficial towards linkbuilding and generating website referrals. Basically, it completely depends on your needs and requirements as a business, as to which one to choose. Or, if you are still stuck with your decision – choose both!
If you would like to learn more about both Pinterest and Instagram as social media channels, and how they can benefit and support your business, please take a look at our social media services here! (Additionally: more details about Instagram here, and more about Pinterest here!)
Bright Yellow Creative can help improve your visual social media marketing, which will boost your business and brand!
So, if you would like us to help you by setting up, or monitoring and adding to, your Pinterest or Instagram account for your business, please contact us here today!