Instagram vs Pinterest – Visual Marketing to Improve Your Business

Instagram vs Pinterest – Visual Marketing to Improve Your Business

Social media marketing has become more important than ever, with visual social media taking the lead on the traditional text-based channels. The majority of social media platforms utilise imagery and videos to boost their content, however the most effective way to make the most of visual marketing is through social media channels that generate imagery and videos specifically.

As far as video based, YouTube takes the clear lead as the main go-to for videos relating to all sorts of purposes, including brand marketing. Although there are other video based platforms available, including Vine and Vimeo, the niche isn’t as competitive. However, with regards to image based social media, there appear to be two distinct platforms, which seem similar in offering identical services. These two options are Instagram and Pinterest. These channels often make businesses feel torn with regards to which one to choose to promote their brand.

We will discuss the main points of interest for both platforms, and see how Instagram and Pinterest compare. Therefore, hopefully working out which visual platform would be most beneficial to boost your brand.

 

Users

Pinterest is one of the fastest growing social media networks, currently weighing in with approximately 70 million regular users. Also, Pinterest is unique in offering an audience that is predominantly female at a majority of approximately 68%, with the largest gender difference of any other social media channel. Pinterest users also tend to be slightly older in general, with the core demographic being 18-34 year olds.

In comparison, Instagram has a phenomenal 200 million active and regular users, with approximately 45 million photos shared and 1 billion photos “liked” every day. Males and females are more evenly represented on the platform, although females just take the majority at 55% of the users. The application is also most popular with younger users, and has the same core demographic of 18-34 year olds as Pinterest. However, this core demographic is far bigger, making up nearly 70% of users. Also, the popularity drops dramatically with regards to older users. Interestingly, the most popular (or “liked”) brand on Instagram at this moment is the official MTV account, which perhaps sums up the target audience within Instagram quite accurately.

 

Engagement

As far as user engagement, Instagram far outweighs the engagement rate of Pinterest, possibly due to the fact that Instagram has over double the amount of active users. Additionally, Instagram’s user engagement has over 50 times the engagement rate of Facebook, as well as 20 times the engagement of Twitter, according to recent research. With regards to Instagram vs. Pinterest: two thirds of Instagram users use the channel everyday, whereas only one quarter of Pinterest users use the network daily.

However, as far as accessibility goes for both Instagram and Pinterest, Instagram does seem to be more difficult to access, as the platform is only currently available through a phone application. Although Instagram makes it possible to view the site online on a computer, you are limited in what you can do on the computer. You can create an Instagram account on your computer, as well as search for users and view public profiles, and choose whether to follow or unfollow other users. It is also possible to engage with other users and brands, as you can like and comment on content freely from a computer platform. However, it isn’t possible to view who users follow, or other users who are following them. And, more importantly, the platform doesn’t allow you to upload content from your computer, including profile pictures, and the only way you can edit your profile online on a computer is through changing your written profile bio.

With regards to Pinterest and accessibility, you are able to fully access and create a Pinterest account using your computer online solely. It is also possible to get a Pinterest application for your phone, where you can generate pictures and other users’ content in a similar way to Instagram, however this is not necessary in order to get the most out of the platform. Conversely, Pinterest works better used from your computer, and allows you an interesting platform to view other users’ images and content. Pinterest looks aesthetically like an online pin board, and lets you easily view and curate other users’ content onto your own Pinterest boards. In this way, it appears far more accessible than Instagram, and you can engage with the platform easier than if it were mainly on a phone application.

 

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Content

With regards to content, this is where the two are most dissimilar, surprisingly. At first look, it appears the content would be practically identical, as they are both visual social media channels that generate images mainly. However, the main difference is in the content you can generate onto your personal and business Pinterest and Instagram accounts. Specifically, Instagram promotes original content, and encourages users to create photos that they can edit with filters and other photo altering tools on the application. Whereas Pinterest allows users to curate other users’ content onto their own profiles as they wish, so long as they keep the sources.

On Instagram, the platform is based on uploading your own content, which can either be a photo that you have already taken on your phone, or the user can take a photo directly through the application. There are many options to put filters over the images, to enhance them or make them look a certain way, as well as other editing tools. However, with Instagram, it isn’t possible to re-post, or generate any content that belongs to other users, and the stress is very much on fresh, original user-created content. Therefore, the main way you can interact with other users is through “liking” their images, or commenting.

Pinterest is therefore slightly different in its content generation. On Pinterest, you are allowed to “re-pin” other users’ content: in fact, the majority of posts on Pinterest are “re-pins” from other content, or from outside websites. You are also able to upload your own original content, however there isn’t as much emphasis on this. Also, there aren’t any tools or plugins for editing or altering your images, and the upload method is quite simple. If you wanted to upload content onto Pinterest, they give you the option to Pin from outside websites, via the URL, or upload from content on your computer. Some outside websites also make their images able to be “Pinned” straight from their pages, and add a “hover-on” button, which appears when you pass your mouse over the image.

 

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Linkbuilding

One of the main pros of using Pinterest for your business, rather than Instagram, is that you can utilise linkbuilding far more easily and efficiently on Pinterest. The majority of the images on Pinterest are links, and when you click on the image it takes you to the website source. Therefore, when you upload your own original content, you can include link backs to your website and business. This also makes it a lot easier to upload written blog articles from your site, as you can “Pin” the main image from your website, and add the description, so that the image links back to the article. This makes it a lot easier to find your article and website, and improves the number of links you have built.

Pinterest is one of the main social media channels that can create the most referrals and links to your website, and studies have shown that the network often generates more referrals than Twitter, for example. It is easy to see why, as each image has a website link and source behind the content. Also on Pinterest, they allow you to include a large description to accompany your image, and often it is featured just as important as the image itself.

This is completely different to the feature of links and linkbuilding on Instagram. On Instagram, the images aren’t able to have a link source when you click on them, either on the phone application or the website. Also, if you add a link into the description, you are only able to click on this on their phone application currently. This is similar to their use of hashtags – they only work on the application, and don’t come up as links on the website at all. So, you would only capable of copy and pasting the link if you were on the website. This means that Instagram doesn’t add to your business as far as linkbuilding, and isn’t classed as a very impressive referral site.

 

Winner

In conclusion, in the debate of whether Instagram or Pinterest is more effective for your business, there doesn’t seem to be an exclusively clear winner.

Both Instagram and Pinterest are popular photo-based platforms, with similar audiences who are interested in attractive, original content. Also, they are both great for sharing your visual social media, including images and videos, in order to effectively showcase and attract interest to your business and brand. However, for people who believe that they are inherently similar, that is not entirely true, as there are clear differences between them. They have completely different pros and cons and can’t fully compare, as their uses are quite conflicting.

Instagram has more users, and is more focused on original, fresh content, whereas Pinterest is more accessible from various platforms and is more beneficial towards linkbuilding and generating website referrals. Basically, it completely depends on your needs and requirements as a business, as to which one to choose. Or, if you are still stuck with your decision – choose both!

 

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If you would like to learn more about both Pinterest and Instagram as social media channels, and how they can benefit and support your business, please take a look at our social media services here! (Additionally: more details about Instagram here, and more about Pinterest here!)

Bright Yellow Creative can help improve your visual social media marketing, which will boost your business and brand!

So, if you would like us to help you by setting up, or monitoring and adding to, your Pinterest or Instagram account for your business, please contact us here today!

Why wordpress is a must for Bloggers

Why wordpress is a must for Bloggers

WordPress is the leading blogging software. It has gained popularity because it was free, was well-designed and had a very active bunch of volunteers helping develop the package.

Rapidly it has become the most popular blogging package on the Internet. This has led to tens of thousands of developers producing thousands of plug-ins and themes, enhancing the package and the look of blogs in general.

Below are 10 reasons why you must use WordPress

1 – It is the most widely used blogging software around

WordPress is now the market leader in both blogging and content management, open source, free software packages.

Its popularity is growing and for the majority of bloggers it is the obvious choice to use.

2 – WordPress is free

Because of its popularity WordPress has a great deal of support in this has enabled it to develop fast. The package is now very sophisticated and has the appearance of a commercial product. The fact that it is free is a great bonus — and makes it a program that you can afford, no, it is a program that you cannot afford NOT to use.

3 – It’s incredibly well supported

Google ‘wp’ and then add any problem that you might be having with WordPress and I will be very surprised if you cannot find ten, twenty or more websites with the solution.

I admit that the WordPress support itself can be a bit intimidating for newcomers. But hey there are thousands of other places to get support — you are visiting one now.

4 — WordPress is designed to work we’ve search engines

The content on your blog makes easy reading for Google and other search engine spiders. Once on your site they will jump from post to post an index all of .

Even by itself WordPress works well with the search engines. However, this greatly boosted by plug-ins and some theme designers, like this one, which was designed by StudioPress.

5 – The amazing range of plug-ins

There are literally thousands of free plug-ins for WordPress. They range from simple plug-ins that allow, say the most popular posts to be displayed in the sidebar, to quite clever procedures to back-up the entire blog.

There are numerous enhancements to the basic WordPress package, which include automatically updating Twitter or Facebook with your latest post to a useful plug-in I found recently that allows you to merge all the posts in two categories — which saved me probably half a day’s work when I wanted to put all of the posts on a client’s blog into one large category called ‘Ald Blog’.

6 – The amazing range of themes

another great success of WordPress has been that it is relatively easy for a web designer to design a WordPress theme. There are hundreds of free themes available from the stylish, through the garish to themes for business, entertainment, to display photographs, be outrageous, girly or just nice and gentle or a personal blog.

7 – The amazing widgets

Widgets used to be a clever feature of WordPress that allowed even the most basic user to add things to the sidebar. The standard widgets include things like search box, displaying or recent posts and the archives of the blog.

Today widgets, usually linked plug-ins, can be quite sophisticated and so they may display a Twitter feed, advertisements linked to the content, a signup for a newsletter and interesting combinations of text and image.

8 – The great Plug-in Contact Form 7

This simple plug-in allows you to create a contact page within minutes, without having to display your e-mail address.

Once installed all you have to do is create a blank page, add a little text and add a simple code, given to you by the plug-in, enclosed in square brackets, like this [ code], and your contact page is ready for action.

9 – The wonderful Permalinks

Permalinks is the process which enables WordPress to make the page names of your blog more memorable. Instead of something like ‘post=134′ Permalinks converts the title into something like this: ‘ten-reasons-why-bloggers-must-use-wordpress’.

This process not only makes the page title more readable by human beings, but it helps search engines, such as Google, make more sense of the page, (one of the most important factors used by Google is the title of any webpage).

10 – It makes you look professional

An important consideration of the blogger is to appear professional to others. The fact that you have chosen to use the world’s leading blogging package demonstrates that you are taking a businesslike approach to your blogging.

Other bloggers may want to work with you; advertisers, the media, visitors, support workers and potential buyers of your blog could possibly be put off if you are not using the industry standard.
Conclusion

Unless you have a good reason to go for a different blogging software package, (such as you need the added business functions of Drupal and know to how to use it), then you should use WordPress.

I know that some of the rivals are very good, but none of them has anything like the range of support, the range of enhancements, (such as plug-ins) or the range of themes as has WordPress.

WordPress is also rapidly improving and each new version of the package has the number or enhancements, (so in a recent upgrade it is possible to link customised to sidebars to specific posts, specific categories and even specific tags.

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