Visual social media, and visual content within social media, has become more important than ever. There are social media channels, such as Instagram or Pinterest, which are solely designed for image or video sharing and connecting with people through visual media. However, even regular social media channels, such as Facebook and Twitter, have begun putting more and more emphasis on images and visual content as a way to connect with other users.
One of the main ways to utilise and make the most of images on your social media profiles has always been through your profile picture. On every social media channel, this is definitely the most important image, whether on a personal profile or a business page. For businesses, this is the place you attach your company logo, as it’s the first thing that users see of your profile. Your profile picture, for company or personal use, is always attached to your comments and content on any social media channel.
However, there are restraints on your profile picture. Mainly, your profile picture is only capable of revealing a small image connotation of your business’ or personal page. This means that you aren’t able to show as much creativity, or reveal as much information, through your profile picture alone.
Therefore, ever since Facebook developed their Cover Photo, the majority of the other social media channels have followed suit; allowing you to show a large header picture on your separate profiles. As these header images, or cover photos, are the largest image on your profile, this gives you more freedom to reflect your personal profile, or your business page, in a creative way. A header image also gives you a better, and bigger, opportunity to showcase your business or brand through this social media, and reveal more information to your consumers or potential new customers.
At this present time, Facebook, Twitter, Google+ and YouTube are the main social media platforms that utilise a header image capability on their pages and profiles. Additionally, LinkedIn has recently started looking into cover image possibilities – allowing their Premium Members (paying members) to add a background photo onto their profiles. LinkedIn states that they will begin rolling this out to non-paying members once they have ensured that it functions correctly (although it will probably be a while, as they will undoubtedly use their cover image as an incentive to become Premium).
The fact that header images now play such a vital role in every main social media platform’s profiles shows how important it is to make the best use of your header image, whether business or personal page. For business purposes, your cover image can be used to convey the message of your brand in more depth, or even to advertise an important feature of your company.
It is also now possible to put a significant amount of text, and create a call to action through your cover image on these social media platforms. This means that there is even more potential to advertise your business through your social media profiles.
Allow us to give you 5 creative examples for how you can make the most of your social media header image or cover photo, in order to enhance and advertise your business!
1. Showcase Your Products Creatively
The most important part of creating a good header image is to focus on the visual aspect. Although your business can now advertise using words and calls to action, one of the most effective ways to showcase your business is through creatively representing your products or services. Take a look at these brands for fun examples:
2. Enhance Your Header Through Your Profile Picture
This is perhaps easier on Facebook, over the other social media channels, and it was more widely used when Facebook first developed their cover images. Although, it is still a fun feature that you can take advantage of. Many brands, and personal profiles, have created funny images through this, and it is still something to look into for your brand’s Facebook profile.
3. Promote New Products, Services or Events
If you have a new product, service or event to advertise, then it’s obvious that you can effectively showcase this through your header image. The image is the biggest on all social media profiles, meaning you have more space to advertise the new product or event, utilising calls to action as well as inviting imagery of the product.
4. Straightforward Call to Action
In a similar way to promoting a new product or event, a straightforward call to action is always a useful and effective way to use your social media header image. Invite your consumers to contact you in some way, or visit your website, or join you on another social media platform. If you utilise them on your website and for your general online presence, then why not use them for your cover image in the same way?
5. Seasonal Celebrations or Promotions
One way of making sure you keep your header image fresh and up to date is through using it to celebrate the changing seasons. With themed headers, your business will look current and on trend. Also, you could utilise the seasons to create seasonal promotions or deals, and advertise this through your cover photo. The only problem with this is you must remember to keep an eye on your header image, and remember that you need to change it at least four times a year – when the seasons change!
Ultimately, just have fun with your cover photos or header images!
Remember that it can be a crucial place to advertise or showcase your business and brand image. Visual social media and marketing is more valued than ever, and all social media users will pay attention to the main header image featured on your profile.
Mainly, however you want to represent your business or personal profile with your cover image, just make sure you utilise it in some way. The majority of business and personal accounts have a header image for all of the social media platforms that use the cover photo function, so it is important that you don’t forget about the header when you create your accounts!
If you would like Bright Yellow Creative to help you optimise your social media profiles through your header image, or any other part of the profile, then contact us today!
We know exactly how to make social media work for your business, so take a look at our social media services here and our excellent price packages breakdown here! Represent your brand effectively through social media now!
Email is not dead. It will also most likely never be replaced, no matter how many new social media platforms come out or how the online trends change. It is usually the first place everyone checks at the start of the day, and particularly a working day. Most people can access their emails from their phones as well, so they are literally checking their email all day, intermittently, on the go.
We know this because we are one of those: compulsively checking our inboxes, and still subscribing to our favourite websites or brands. Emails are not dead, so neither then are email subscriptions. They are perhaps one of the oldest online methods to get people to connect to your brand, and they are not outdated yet. Email subscriptions are vital in connecting with your audience, and work as an effective marketing technique that should not be overlooked.
Check your inbox, if you like, and count: how many email subscriptions do you receive? Whether they’re from your favourite online clothing retailers, or just Tesco emailing about your Clubcard points, most people are subscribed to at least one email list.
An email list is therefore an undeniably vital asset for any business, although acquiring one can be the difficult part. It is one thing asking and prompting your users to subscribe, and another actually acquiring an efficient email list.
The majority of email lists people join inevitably come from online shopping, as this is definitely one of the easiest ways for brands to access your email address. Most online retailers require your email address, in order to keep you updated with your order, and then afterwards you find yourself receiving regular email updates as well as short email articles.
This is definitely the best way to access your consumers’ email inboxes, and get them subscribed to your list. Also, in a few physical retail stores, most notably Apple, they have started giving “online receipts”, as opposed to paper ones. The way they do this is by asking for your email address, and emailing you the receipt for your in-store purchase. So, miraculously, you have found yourself subscribed to their email list.
How To Create an Email List
However, what if you aren’t directly selling a product for your online users’ to purchase? This does make it more difficult to create a successful email list, although there are ways around. The crucial part of an email subscription list is simply offering them something in return. In this retail case, they are providing a purchase and service in return for the email address. And, whether you are an online retailer or not, you can also easily offer a service in return for their email.
Examples of a service can be: a discount code or free offer, a newsletter, information about your particular brand or upcoming events, or anything relating to your business and brand. If your online user feels like they will benefit from signing up to your email subscription list in some way, then they are far more likely to sign up. This is a good incentive, plus they won’t feel like they have been deceitfully bribed into giving you access to their email inbox.
Make Your Sign Up Form Stand Out
One of the most important ways to get them to subscribe, asides from offering an incentive, is to make signing up a clear part of your website. You need to make your sign up form stand out, and feature as something for your consumers to complete easily. Acquiring emails for your email list is far more important than getting them to follow you on Facebook or Twitter, so it should be made more obvious on your site.
Many businesses create landing pages simply for this purpose – a landing page is one page, either on its own or as a part of your website, that is intended for people to subscribe to an email list. The landing page is typically designed with only one place for online users to go: the sign up form. This is definitely one effective way that businesses get their audience to subscribe.
However, why not treat every page of your website as a landing page? Link your sign up box to the top or bottom (or both!) of each page, and keep prompting. Many websites put their email subscribe box at the bottom of each page and blog post, prompting their consumers that they will gain more benefits and content from entering their email. Make the sign up form stand out; make it easy to access; you should be sorted.
One of the main points of a sign up box is not to make it too complicated. If you’re asking for too many details, and making them jump through too many hoops, they simply won’t go through the effort to sign up. All you really need for email subscriptions is their email address, and a click button to subscribe. If you want their name as well (to make the emails more personal, perhaps), then that’s up to you. Although, we really recommend asking for the least information you possibly can.
Most email subscription services are double opting in, additionally. This means that each user will automatically receive an email asking them to click on a link to confirm that they really do want to subscribe, even after they’ve entered their details onto your website. Try to personalise this email as much as you can, in order to give them more incentive to click through and finalise their subscription. For example, only offer them their free incentive if they click through.
So, there you go! If you follow these tips, you are well on your way to acquiring a successful, and effective, business email list.
Well, as previously mentioned, your successful email list is one of the strongest assets for your business. It adds weight to your business, and counts far more than any connections on social media, RSS subscriptions and certainly more than website page views. It’s the best way to create a responsive consumer base, in order to build your brand and connect with a wider audience. You can sell your latest product, promote upcoming events, and more: simply through your email subscriptions. You can also use emails to provide your consumers with more content, as it often generates more response than online articles or blog posts.
You can also use your email list as a business asset in another way. An email list adds far more value to your business, and you can use it to create trades with other businesses. There are even ways to buy and sell useful email lists! Use it to build your network connections, and draw more success for your business all round.
If you want to find out more about how to successfully create your own thriving business email subscription list, contact Bright Yellow Creative today!
We know exactly how to connect to your audience, and utilise an effective email list service. Email marketing is a vital part of digital marketing, and you need to make sure that you are making the most of it for your business.
Check out more about the services we offer for email marketing, and creating successful email lists, here. Also, for a breakdown of our services and prices, take a look here!
Allow Bright Yellow Creative to benefit your business – Contact us today!
Twitter is quite a unique social media platform, as the whole concept was initiated around written posts and updates. And, despite the fact that Tweets can include images and embedded videos, this is still the mainly used form of communication on Twitter. When it was first created, more than a few users suggested it was basically the Facebook Status Update tool in one social media channel.
Basically, this means that being a frequent user of Twitter relies on reading a lot of Tweets, and it simply isn’t possible to read it all. Therefore, some users have latched onto this idea and decided that the more you Tweet, the better, as there is more of a chance that your Followers will catch at least one Tweet.
This theory seems logical, but is it too risky? As we have learnt about Facebook lately (read it here), too many updates can start to annoy the users who follow you, and will in fact cause less engagement. So, how similar are the two platforms? Are more Tweets beneficial or just counterproductive?
To Tweet or Not to Tweet?
The first thing to do when it comes to your own Twitter presence is work out how many times you are Tweeting currently. Also, as a business, are you solely Tweeting through a business Twitter account, or through a personal account, or both?
One of the main things when trying to boost a business through Twitter is to work out how best to promote yourself. We suggest that it is beneficial to have both a business and personal presence on Twitter, although it is important to attempt to separate your business and personal accounts. Stick to the business-related and relevant updates on your business Twitter, and use your own account more personally. Although, don’t forget that your personal account is linked to your business as well.
The second part is trickier, as it is difficult to know how much to Tweet, and how often would be considered as too often. Twitter users seem to use the platform quite differently, with a few users using it to Tweet many times a day, and others selectively Tweeting. The surprising answer to how many Tweets is too many is actually more than you would think.
You Are What You Tweet!
Surprisingly, Twitter and Facebook seem to be completely opposite about how much to update and post to your Followers. For Facebook, the general response is that updating too many times a day will cause users to tune out and become less engaged with your business. However, on Twitter there isn’t really a point where you can be considered to be Tweeting too much.
The most important thing on Twitter isn’t how often you Tweet; it is how valuable and varied the content you Tweet is. If you are making sure to send out a mixture of interesting links, relevant updates, and a balance of ReTweets and conversations with other users, then there isn’t a time when you can Tweet too often in one day. Alternately, if you are solely Tweeting links to your site, and plugging yourself too much, then this can come across as spammy and uninteresting for your Followers.
Simply, your content is paramount on Twitter. Also, people who use Twitter often use the platform to update themselves on current news and trends. So, it can be beneficial to keep up to date with what’s current and offer your opinion on a wider scale, while still keeping your Tweets relevant to your business and brand values.
Traditionally, Twitter has been thought of as a way to reach your Followers much more organically than Facebook. Facebook has received a lot of flack for limiting the amount of exposure each Page update garners. There have been comparisons to Twitter, with users demanding that Facebook should just show everything, in a similar way to Twitter.
However, Twitter has recently been gaining attention over its true engagement rates. As recently as last month (July 2014), Twitter revealed their true engagement statistics and analytics results, and users were quite surprised. In fact, Twitter’s engagement is not much higher than Facebook’s, despite the fact that Twitter claims not to filter their feeds in any way. Twitter simply shows their users a time-based feed, where users see what comes up in their feed at whatever time they happen to be using the platform. And, logically, this means that your Followers would not be able to engage with every Tweet from your account.
Their engagement statistics, and explanations of why this would occur, do reflect back on the general Twitter theory: the more you Tweet, the more you will gain engagement from your Followers.
Tweet for Success
So, the ultimate question here is: how often should you actually Tweet?
If there is no cap on how many times is appropriate, then don’t feel like you’re left without any real Twitter guidelines. There are a few studies that reveal approximately 5 Tweets a day is a good average, and we particularly feel like between 3-5 a day is a good start for a business beginning to Tweet.
Also, despite the fact that many users Tweet more often, we would advise that it is probably best for a business to always stay under 10 Tweets a day. Mainly because more than 10 Tweets a day, could simply seem like spamming and over-promoting your business.
We have already discussed the fact that content is the most important factor behind your Twitter success, however another important factor is to space out your Tweets over the day. If you think that you can spend approximately an hour a day, firing out Tweets and ReTweets, then you are not making the most of this platform. Tweets should be spaced out and scheduled over the course of the day, in order to attempt to reach the most engagement and not clog up your Followers’ feeds.
Break down your number of Tweets over the day like so: the first in the morning, making sure to reach your Followers going to work. Then, the second should be around lunchtime to reach people during their lunch break. The third should be in the early afternoon, approximately 4pm or just before people generally finish work. We would also advise the last fourth or fifth Tweet to go out in the evening period. The evening is one of the most frequented Twitter times of the day, and so putting out 2 Tweets in the evening would be quite effective and beneficial.
Ultimately, we hope we have cleared up a few myths and beliefs about Tweeting, and how often you should Tweet daily.
If you are interested in finding more about how often your business should Tweet, and how you can best optimise your audience and potential consumers to gain desired brand engagement through Twitter, then Bright Yellow Creative can help!
We will sort out your Twitter account, and create and share interesting content to Tweet to your Followers. We will spend quality time on the platform, ensuring that your business is Tweeting often, and throughout the day, for optimal engagement.
Contact us for more information about our social media packages here, and take a look at our social media services here (the specific Twitter services we offer can be found here).
See how we can benefit your business through Twitter, and other social media, starting today!
The basic definition of a logo (which is actually an abbreviation of the word ‘logotype’) is known as a graphic mark, emblem or a symbol used to aid and promote instant public recognition. All sorts of businesses, products and organisations commonly use logos currently. The logo helps create and boost a brand based around the business or organisation, and usually reflects the brand ethics and what the organisation stands for. Logos are also usually trademarked in order to avoid copies and brand convolution.
Logos are arguably the most important part of a brand’s image, as it is usually the first image that comes to mind when consumers think of the business or product. However, the fact that logos are such an important facet of a business or organisation does add pressure to creating the logo. It needs to be original, eye-catching, and represent all factors of your brand fully. There are so many examples of bad logos or logos that somewhat missed the mark (London 2012 Olympics anyone?), and you certainly don’t want to make your logo busy enough that consumers can mistake it for anything unintended.
Here at Bright Yellow Creative, we love logos and discovering the evolution and history behind their creation. The three of us have therefore come up with three of our absolute favourite logo designs to give you effective examples of how logos really work!
Emma, Digital Brand Manager
I love the Amazon logo, not only because it uses our favourite colour of yellow but because of elements that make up the logo.
It’s such a simple and clean design, but I love the fact that the arrow detail is actually showing that Amazon provide everything from A to Z, as well as having a curve that looks like a smile. This detail apparently represents the smile left on a customers face (!), but I like to think it is just gives the feeling of happiness, which is important for any retail business, online or offline.
This famous arrow was incorporated in 2000, brilliantly replacing the simple yellow line that was featured underneath the word previously. This feature was added to symbolise how a consumer could truly find everything on Amazon.com. The arrow / smile is particularly effective as it is recognizable today on its own, without the wording supplementing it, which really reflects how bold and beneficial this has been to their Amazon brand.
Amazon as a company was established in 1994, and first went online in 1995. The company quickly expanded, becoming one of the biggest online retailers today. And, throughout Amazon’s continued growth and domination of the online retail market, they have kept this simple but effective logo relatively the same. This really shows how great a design it actually is.
Yasmin, Assistant Brand Manager
I love the Coca-Cola logo, as it is definitely one of the most recognisable brands of all time, sold all around the world.
Coca-Cola was invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia, and since then the product, brand and logo have developed massively. The first logo looked really basic, consisting of capitals spelling out the words, which lasted a year until they reinvented the logo in 1887 to look similar to the one we know and recognise today. This famous script is called Spencerian, although in this early version the script would often vary depending on the application.
Since then, the Coca-Cola logo hasn’t experienced a drastic change, and has stayed consistent to the attractive swirled font. The next major change included the incorporation of the famous white wave, which has stayed with the logo since 1969. The wave was first known as the ‘Dynamic Ribbon Device’, and was based on reflecting the unique contour of their bottles.
The evolution of Coca-Cola to simply being known as Coke was also a change based on their logo design. In the 1960s, the word Coke made a slight appearance in an advertising campaign called “Things Go Better With Coke”. However, the generation of Coke as the used logo on bottles and cans wasn’t fully incorporated until 1985-87. This seems to be in relation to the creation of Diet Coke, which was invented in 1982, and uses the same style and font for the word ‘Coke’ as the one used for Coca-Cola around this time.
After 1987, Coca-Cola returned to its traditional name and swirled logo, although the brand utilised the word Coke underneath their traditional logo until 2002. After this, they finally dropped the word ‘Coke’ from the logo, returning to the uniquely refreshing design we appreciate today.
Carly, Assistant Brand Manager
My favourite logo has to be the Nike ‘Swoosh’, not only for the simplicity of the design, which is why it has become so well-known, but for the story behind it.
The founder Phil Knight was supplementing his income from “Blue Ribbon Sports Inc” (the name of the company before it became Nike), which was started in 1960, by teaching an accounting class at Portland State University. On his way to a meeting regarding the company, he came across a graphic design student in the hallway working on an assignment and asked her if she’d design artwork for the meeting. After this, in 1971, he asked her to design a shoe stripe for Nike that suggested movement, and the ‘swoosh’ was one of her design ideas.
The ‘swoosh’ is said to replicate the wing of the Greek Goddess of Victory as pictured to the left. Knight said that the ‘swoosh’ didn’t capture his imagination but as his time was running low he grabbed the ‘swoosh’ design and said: “I don’t love it, but it will grow on me.” The designer was only paid $35 for her original design, although, due to the massive rise of Nike and the brand’s renowned ‘swoosh’, she has since been paid greatly in company stocks.
Since the first ‘swoosh’ of 1971, where the word Nike was placed over the ‘swoosh’, they have revamped twice. Once in 1978, when they bolded and capitalised the word Nike, and placed it on top of the ‘swoosh’. And finally in 1995, they dropped the word Nike from their logo altogether, showing the strength of the ‘swoosh’ design that we all know and recognise today. It is simple, but a brilliantly effective logo that truly transformed Nike as a company.
So, what makes a good logo?
We believe that in creating a logo you should stick to a few basic rules.
Firstly, the logo must be simple. There is nothing worse than a busy logo, with so much going on that it makes it difficult for a consumer’s eye to focus on anything. It can be tempting to try and put every good idea into your logo, but we must stress that this would cause your target consumer to glaze over the image and not take any of it in. The best, and most recognisable, logos are the simple ones. This also leads to allowing your logo to become timeless, and not feel affected by any current trends or modern styles.
The third, and final, point is that your logo should be appropriate. When creating your logo, we advise that you sit down and think about your business’ values and ethics, and what you would like to represent as a brand. Then, when you come up with an image that you’d like to project to consumers, stick to it! Try and convey your brand in the simplest way possible, and use appropriate colours, images or fonts to represent yourself effectively.
What do you think about logos, and what are your favourite examples?
Has this inspired you to get creative with, or think differently about, yours?
Messaging apps have been having a moment recently. From picture messaging to unusual messaging you never thought you needed, such as Yo and Meow Chat, there seems to be an endless supply of message apps with new ways to chat and connect with your friends. So, it’s not surprising to be introduced to a new image based messaging app, to rival Snapchat, Mirage, Slingshot and more, created by Instagram.
About Facebook-Owned Instagram
Instagram is currently a highly popular phone app and social media service, which allows users to upload and edit their own photos or videos to share with their followers. It creates a unique profile for each user, consisting of their photos, and allows users to easily follow other users to gain their image updates in their Instagram feed. The app debuted in 2010, and amassed such a following that Facebook instantly purchased the app for $1billion in the same year. (See our Instagram social media services for what we could offer your business here.)
The main feature of the social media channel is that it allows you to filter your photos and videos, and create interesting edits. However, up till now, the channel has been rather unsocial for communicating with other users and your followers, as you are currently only able to comment on or like other peoples’ images, and respond on your own images. This seems to be all about to change with Instagram’s new app, which is designed for direct messaging with other users.
Instagram’s new messaging app is called Bolt.
Bolt basically allows users to send self-deletable photos and videos from their mobile phones, through this messaging service. The unique selling point relies on needing just one click to select the user to send your image, and to take your photo and send it, all in one. Similarly, for videos, you just click and hold down for longer. Bolt basically shows photos of your contacts as round avatars at the bottom of the app screen, and clicking on one contact will automatically take a snapshot and send it, requiring you to hold down longer on the contact for a video. If you are worried about accidental sends through this process, then don’t worry as an extra feature includes being able to shake your phone in order to delete a photo or video that has been sent straight away.
Bolt is Efficient
Instagram states that the speed of Bolt makes all the difference, and provides a much quicker and more efficient way to send images and videos. Another effective feature, they claim, is that Bolt only requires a quick registration of entering your mobile number, and you can get started. With Bolt, you are able to sync your contacts through the phone numbers you have saved in your phone, although you are strangely unable to sync contacts through either your Instagram or Facebook contacts.
However, at the moment, users are only able to access a maximum of 20 contacts through this app, with 4 favourites on the main screen, and an easy swipe through function to access the other 16. Also, the focus is very much on one-to-one communication, as users are currently restricted to sending their image or video to one person at a time. Although, Bolt has introduced some interesting features, including allowing users to edit and caption the photos sent, and an option to reply to their contacts with text overlaid over the previously sent image.
Too Much Visual Messaging Competition?
Bolt seems interesting enough, but is there too much competition and similar applications already out there on the market? Is it different enough? For example, even Facebook itself, who owns Instagram and Bolt, have recently brought out Slingshot image messaging. The Slingshot app includes the unique point that users can only view a photo they have been sent after they respond with another, as well as including a send to all function. Also, the Yo chat founder has recently brought out a rival in Mirage, a picture service that has already gained widespread comparisons for being highly similar in function to Bolt.
Another critique that Instagram’s Bolt has faced so far is in the name, as it is directly the same as an Android application. This previous Bolt is a service dedicated to replacing traditional voice calling and text messaging through current phone plans. They have reached out to Instagram asking them to reconsider the Bolt name, in order to maintain their brand, but have yet to receive a response. Yet, it is highly unlikely that Instagram will change it.
Bolt: Flipping the Concept
Instagram simply doesn’t seem at all put off by the competition or any critiques, including featuring as similar to any current photo and video messaging apps out there. An Instagram spokesman has already commented: “When Instagram itself launched four years ago, we weren’t the first photo filter app. Our tradition is that we look at a space and create a super simple, pretty experience to fit it.”
The Instagram app certainly gained mass popularity rapidly, and it seems that they are hoping Bolt will follow suit. Instagram claims that they are fully behind and support Bolt completely, and hope this will flip the whole concept of image based communication and photo sharing on its head.
If you already can’t wait to download Bolt and send images to your 20 favourites to your heart’s content, unfortunately you will have to wait a little longer. Currently, Bolt has only been released in New Zealand, Singapore and South Africa. Bolt intends on expanding into other countries soon, although a date has not been confirmed. The release has been rather quiet so far, but perhaps this is a logical approach intended to scale the experience.
As Bright Yellow Creative are an office full of current Instagram devotees, we definitely anticipate the release! We are excited to witness what Bolt really has to offer.
When posting to Facebook, on either your business or personal account, it can be tempting to post continuous updates as well as all of the interesting/funny news stories you find online. Facebook is designed for sharing content and connecting with people, so theoretically there is nothing wrong with constant updates and links.
However, you will run the risk of being considered a News Feed ‘spammer’, and other Facebook users (either in your Friends list or who Like your page) will most likely get irritated by you. This will obviously lead to the opposite desired effect of making a connection and informing fellow users, and may result in your Friends and Like connections possibly removing you from their News Feed somehow.
So, this is the main question when it comes to Facebook: how often should you post? Also, how often is too often?
The first thing to do when it comes to your Facebook posting is check how much you are posting every day. For a business page, you can run a higher risk of coming across as ‘spamming’ if you post too often, and too often is definitely less than for a personal profile page.
As a business page on Facebook, you will find that at first it is difficult to find a brand personality, and the type of content you want to link to your followers and potential consumers. However, once you have found your brand niche, and the content that relates to and connects with your consumers, you will often find that there are so many things you want to share with your audience. This is great, but this is also when you will find it difficult to control how often you are posting.
As far as what constitutes as ‘spamming’, or irritating your followers and consumers, if you find yourself posting 3 times a day or more, you are on the verge of crossing the line. Studies have shown that, in fact, after an average of 2 daily posts, your Facebook followers will tune out and find your post more annoying than interesting. Therefore, we would advise that the most optimal amount of times to post on Facebook is 2 per day, and 3 maximum, if you require.
Space It Out
The second factor is to consider the times of which you are posting in detail. If you have ever typed in anything about Facebook posting into Google, you will find at least one infographic informing you of all the best times in a day to post to various social media platforms. However, not saying to completely ignore these, but we believe that the best way to work out what times to post per day is by trial and error.
Each business page is different, relates to individual business and services, and relies on a different audience and consumer base. This all means that the times to post per day would be different for every separate business and brand, in order to get the most engagement and connect with your audience beneficially. For example, a lifestyle brand would find that the best engagement is during lunch hours, or later in the afternoon or early evening, as opposed to in the morning. Whereas, a financial type of business would find that they reach a better audience in the earlier morning, and would achieve no reach if they were to post in the evening.
The best way to go about starting your Facebook posting is to begin with the standard 2 posts a day, during morning and afternoon periods, and monitor your engagement and views with your audience over a certain timeframe. Also, consider how your target audience would use Facebook on the weekends, and whether it would change from the weekday. Then simply adjust your Facebook posting, based on the monitoring, to gain the optimal engagement with your potential consumers.
Recently, Facebook has gained a lot of media coverage with regards to the engagement that businesses and brands can reach through the platform. Many marketers have been complaining that Facebook has drastically dropped the organic reach of many business pages’ posts. For example, the engagement dropped by over half for many pages.
People are generally unhappy about this decrease in organic reach and engagement, as it appears to come from Facebook’s desire to have brands and businesses paying to advertise and reach their targeted audience through the platform. In June 2014, Facebook’s VP of Ads Product Marketing, Brian Boland, even stated as much, saying: “Facebook is far more effective when businesses use paid media to help meet their goals. Your business won’t always appear on the first page of a search result unless you’re paying to be part of that space.”
However, another reason for this drop in Facebook engagement for brands is that there are simply a lot more people and businesses on Facebook, meaning more traffic and other posts to compete with. Facebook works by generating relevant news stories in your News Feed, which they feel will be of interest to you based on your most clicked on and viewed posts. This means that not only does it affect business pages, but you will also find more stories from people you communicate with or view more than with other people in your Friends list.
The fact that Facebook curates your individual News Feed isn’t bad, as it assures that the users who are interested can view all of the content and not miss updates that could be important to them. However, their policy just makes it more awkward for businesses to try and reach their target audience if Facebook is editing the individual user engagement.
In addition to these general Facebook reach rules and News Feed curation, individual business or brand pages have their own organic reach statistics. In general, Facebook seems to make sure your posts gain more widespread reach if you post less frequently per day.
For example, if you only post the 1 link or update per day, Facebook will allow more of your consumers to view that post. Conversely, if you post 5 per day, Facebook appears to separate the organic reach out over the 5 posts, meaning less reach per post. This basically confirms the fact that not even one user who has liked your page will receive all of your updates in their News Feed, without visiting your business page directly.
This fact just adds to the fact that you should post a maximum of 3 updates per day, and preferably 2. Although, as far as individual business page engagement, if you posted just 1 update or link each day, you would technically gain more reach from that one post.
Ultimately, we advise for businesses to keep to the 2-per-day rule, in order to make sure you are reaching your business’ potential on Facebook. However, it would be interesting for you to test out your brand and business page on Facebook during different times, to find out the optimal times for your individual business.
Also, as far as Facebook engagement, their rates and organic reach have currently begun rising again. Facebook has reacted to peoples’ complaints about the lack of organic reach, and attempted to amend this for business and brand pages. As part of this, recently Facebook has created their “Save” button feature, which you may have noticed on brand pages, alongside the “Like/Unlike” button. This is an attempt to further the organic reach and traffic from Facebook, as it works as a reading list function, to save the page for later. This “Save” buton will count towards your overall business page engagement, and will be beneficial for businesses through this channel, according to Facebook. So, time to wait and see how much difference the “Save” button makes.
If you are interested in finding more about how often your business should post on Facebook, and how you can best optimise your audience and potential consumers to gain desired brand engagement, then Bright Yellow Creative can help!
We will sort out your Facebook business page, and create and share interesting content to engage with your viewers and consumers.
Contact us for more information about our social media packages here, and take a look at our social media services here (our specific Facebook services can be found here).
See how we can benefit your business through Facebook, and other social media, starting today!