Email is not dead. It will also most likely never be replaced, no matter how many new social media platforms come out or how the online trends change. It is usually the first place everyone checks at the start of the day, and particularly a working day. Most people can access their emails from their phones as well, so they are literally checking their email all day, intermittently, on the go.
We know this because we are one of those: compulsively checking our inboxes, and still subscribing to our favourite websites or brands. Emails are not dead, so neither then are email subscriptions. They are perhaps one of the oldest online methods to get people to connect to your brand, and they are not outdated yet. Email subscriptions are vital in connecting with your audience, and work as an effective marketing technique that should not be overlooked.
Check your inbox, if you like, and count: how many email subscriptions do you receive? Whether they’re from your favourite online clothing retailers, or just Tesco emailing about your Clubcard points, most people are subscribed to at least one email list.
An email list is therefore an undeniably vital asset for any business, although acquiring one can be the difficult part. It is one thing asking and prompting your users to subscribe, and another actually acquiring an efficient email list.
The majority of email lists people join inevitably come from online shopping, as this is definitely one of the easiest ways for brands to access your email address. Most online retailers require your email address, in order to keep you updated with your order, and then afterwards you find yourself receiving regular email updates as well as short email articles.
This is definitely the best way to access your consumers’ email inboxes, and get them subscribed to your list. Also, in a few physical retail stores, most notably Apple, they have started giving “online receipts”, as opposed to paper ones. The way they do this is by asking for your email address, and emailing you the receipt for your in-store purchase. So, miraculously, you have found yourself subscribed to their email list.
How To Create an Email List
However, what if you aren’t directly selling a product for your online users’ to purchase? This does make it more difficult to create a successful email list, although there are ways around. The crucial part of an email subscription list is simply offering them something in return. In this retail case, they are providing a purchase and service in return for the email address. And, whether you are an online retailer or not, you can also easily offer a service in return for their email.
Examples of a service can be: a discount code or free offer, a newsletter, information about your particular brand or upcoming events, or anything relating to your business and brand. If your online user feels like they will benefit from signing up to your email subscription list in some way, then they are far more likely to sign up. This is a good incentive, plus they won’t feel like they have been deceitfully bribed into giving you access to their email inbox.
Make Your Sign Up Form Stand Out
One of the most important ways to get them to subscribe, asides from offering an incentive, is to make signing up a clear part of your website. You need to make your sign up form stand out, and feature as something for your consumers to complete easily. Acquiring emails for your email list is far more important than getting them to follow you on Facebook or Twitter, so it should be made more obvious on your site.
Many businesses create landing pages simply for this purpose – a landing page is one page, either on its own or as a part of your website, that is intended for people to subscribe to an email list. The landing page is typically designed with only one place for online users to go: the sign up form. This is definitely one effective way that businesses get their audience to subscribe.
However, why not treat every page of your website as a landing page? Link your sign up box to the top or bottom (or both!) of each page, and keep prompting. Many websites put their email subscribe box at the bottom of each page and blog post, prompting their consumers that they will gain more benefits and content from entering their email. Make the sign up form stand out; make it easy to access; you should be sorted.
One of the main points of a sign up box is not to make it too complicated. If you’re asking for too many details, and making them jump through too many hoops, they simply won’t go through the effort to sign up. All you really need for email subscriptions is their email address, and a click button to subscribe. If you want their name as well (to make the emails more personal, perhaps), then that’s up to you. Although, we really recommend asking for the least information you possibly can.
Most email subscription services are double opting in, additionally. This means that each user will automatically receive an email asking them to click on a link to confirm that they really do want to subscribe, even after they’ve entered their details onto your website. Try to personalise this email as much as you can, in order to give them more incentive to click through and finalise their subscription. For example, only offer them their free incentive if they click through.
So, there you go! If you follow these tips, you are well on your way to acquiring a successful, and effective, business email list.
Well, as previously mentioned, your successful email list is one of the strongest assets for your business. It adds weight to your business, and counts far more than any connections on social media, RSS subscriptions and certainly more than website page views. It’s the best way to create a responsive consumer base, in order to build your brand and connect with a wider audience. You can sell your latest product, promote upcoming events, and more: simply through your email subscriptions. You can also use emails to provide your consumers with more content, as it often generates more response than online articles or blog posts.
You can also use your email list as a business asset in another way. An email list adds far more value to your business, and you can use it to create trades with other businesses. There are even ways to buy and sell useful email lists! Use it to build your network connections, and draw more success for your business all round.
If you want to find out more about how to successfully create your own thriving business email subscription list, contact Bright Yellow Creative today!
We know exactly how to connect to your audience, and utilise an effective email list service. Email marketing is a vital part of digital marketing, and you need to make sure that you are making the most of it for your business.
Check out more about the services we offer for email marketing, and creating successful email lists, here. Also, for a breakdown of our services and prices, take a look here!
Allow Bright Yellow Creative to benefit your business – Contact us today!
Content Marketing is not about advertising. In some ways, it is not even about marketing as viewed in the traditional sense. Consumers have long since shut down to traditional forms of marketing, including standard advertising. For example: Sky+ services to skip adverts, magazines are becoming more widely read online, and online users are becoming adept at simply glossing over things like banner ads, and there is always AdBlock. This means it has become more difficult than ever for a business or product to grab a consumer’s attention, both online and in traditional publications and advertising.
However, this doesn’t mean that all is lost for advertising and marketing. With these changes, there have been great advancements in the online world of marketing, known as digital marketing. For example, the use of social media has become so widespread, that Social Media Marketing has become one of the main ways to reach your desired audience effectively. (Read more about our definition of Social Media Marketing here.) Although, asides from social media, another brilliant and beneficial way to gain an audience and consumers for your business, is through a fairly new technique known as Content Marketing.
Content Marketing is simply all about the content, and creating content of worth and value to a potential, clearly defined audience. It is a focus away from traditional advertising, which allows your consumers to really connect with you as a business. Content Marketing can be worked in a number of ways, including: written informative blog articles, sharing original image based content, and creating and sharing videos intended to inform your audience. The majority of these forms of Content Marketing work on a basis of being shared through Social Media Marketing, and so often the two go hand in hand.
Written Blog Articles
The written blog articles is arguably the most important way to make the best use of Content Marketing, through creating articles of interest and appeal to your desired consumer. The majority of business and brand websites have begun attaching a blog to their site, including articles based on relevant topics that will interest your audience.
Blog articles work as a way of keeping consumers accessing and engaged with your website, which allows more time for them to consider your business and brand. Also, the blog can be utilised as an interesting way to get your voice and brand ethos out to your consumer. A potential consumer will be able to recognise your brand easily, and subconsciously, consumers will connect to businesses of similar viewpoints and values to them. It works for the consumer to see your business as more humane and customer-orientated, and more than just a business and brand front. It will also assure that your business has a more reliable voice and standpoint, which will reflect positively onto your business and services offered.
Another positive and beneficial facet of Content Marketing, and particularly important for written blog articles, is that the content created will be available to access for years to come. Articles that you create today will be available to read and view on your website for years into the future, in a similar way that a consumer today can access posts that you may have uploaded a year or so ago. Also, if a consumer is attracted to one blog article on your website, they may be interested to keep clicking through and reading post archives. This means that you will engage with the consumer more, and they will appreciate your content related to your business and services. Therefore, Content Marketing, and written blog articles on your website, becomes invaluable to your business.
Although, if you are unsure about creating a blog section of your website, then consider other methods of creating written articles to share your content and information about your business. For example, many businesses utilise Email campaigns as a way of sharing original, created content. This mainly works as an Email sign up, where they share regular updates with fresh content straight to the inboxes of their Email list. This also counts as a Content Marketing campaign and strategy, although it works better to include shorter articles as the Emails, to provide a more concise, informative written article to your developed consumer base.
If you are interested in the invaluable benefits of written blog articles, but are unsure what to include in your blog content, then start off with short posts based on your business, services and products. Creating a blog on your website is a great way of communicating with your consumers, and offering them examples of how a product can be best utilised, and describing how a particular service you offer fully works. It is also a perfect way to inform your consumers of unique positives and interest points of your business, for example if your head office is based in an interesting location. Think about your business, services and products, and start creating talking points for your brand.
Creating and Sharing Original Images and Videos
If your business works on a more visual basis, or perhaps you would enjoy creating original images and videos based on your business and services, then Content Marketing is a great way to create and share. Content Marketing isn’t solely based on written articles relating to your business and brand, and creating original image and video content is an efficient, fun way to convey information and relevant details about your business.
Images are one of the top ways that gain potential consumers’ interest and attraction to a business, service or product, simply based on the fact that images are fun and eye-catching. There are two main ways that you can share relevant, creative images about your business. Firstly, you can share original images through social media, linking consumers to your various accounts, where creating fresh image content would be a great way to grab consumers’ attention. There are also certain varied visual-based social media platforms, such as Instagram, which can help promote your brand through created images.
Secondly, you can create original images to be shared on your website directly, through creating a main image-based blog. This would work well if you were a very visually based business, and you could focus more on creating and generating fresh image content, rather than basing your Content Marketing on written blog articles mainly.
However, another way to attract consumers to your business and brand in a visual way is through utilising videos and creating video Content Marketing. This is similar to images in that you can use these videos to share on both social media, as well as your own website, as unique content. Businesses and brands can also creatively utilise videos in a blogging format, in the form of a video blog, where you can convey information to your consumers and desired audience in a similar way to a written blog article.
Why Use Content Marketing?
Ultimately, Content Marketing works as the newest, most beneficial way of marketing and advertising businesses. It has adapted to provide potential consumers, and your desired audience, with relevant, valuable content that they will find interesting and engaging. It is one of the most effective ways to inform consumers about your business, services and products, and connect with them on a more personal level.
Content Marketing is built to last. A blog article, image or video content that you create today can easily be accessed years from now, and will always be related to, and bring consumers to, your business. It will attract potential new consumers in a unique way that allows your audience to feel connected to your business and brand.
Also, effectively utilising Content Marketing online, and particularly on your website, is one of the easiest, and most beneficial, ways of gaining a solid, reputable brand identity. Businesses are able to build up and form an identity through providing a voice for your brand, and supporting your brand values and ethics, which your desired audience will connect with.
Many businesses understand the many positives and benefits of Content Marketing, and how it makes huge gains for their brand awareness and all round sales. However, if you are stuck for ideas about how to create this content and best utilise this new style of marketing for your business and brand, this is where Bright Yellow Creative Group can help!
We can create fresh, interesting content, which is relevant to your business and brand values. We can develop your voice, and allow you to effectively connect with your consumers and potential desired audience. This will allow you to focus on your business alone and creating your brilliant products and service, with the ease of knowing that an effective Content Marketing strategy is in place and taken care of. Content Marketing simply needs a lot of focus and an everyday presence in order to connect with viewers successfully, and allow you to become a reputable brand. An effective Content Marketing strategy will ultimately improve your business’ services success and sales figures.
Bright Yellow Creative offers an effective, creative Content Marketing package and strategy, which will benefit your business and brand. We can create as much brand-related and brand-boosting, relevant, original content that you would like. Utilise your content creation beneficially, and allow it to work for you, creating mass brand awareness that will directly increase your consumer base. Take a look at our bespoke content marketing services here!
We will boost your brand, starting now! Contact us here today for more details!