The ‘About Us’ page is a vital part of any website. It is actually one of the most visited pages of any and every website. Think about it – if you want to find out about a company, organisation or individual, it is probably the first page you look on their website. Therefore, one of the first impressions you can make on a potential consumer is from your ‘About Us’ page. Fortunately, this is good news for everyone, especially because it is one of the best pages on your website for you to truly personalise and get creative with.
We have all seen good ‘About Us’ pages, and we’ve all seen bad ones equally. Therefore, the initial question here is:
What actually makes a good ‘About Us’ page?
Firstly, we definitely believe it should be memorable.
The ‘About Us’ pages that we all remember are the ones that truly stood out to us: perhaps the page was funny, entertaining, used a lot of good imagery, or anything else that made it memorable. Whatever it is, find the unique points of your business and let it shine creatively in your ‘About Us’. Depending on your business’ style, you can make it work to create an ‘About Us’ page that stands out against other businesses in your field.
Also, bear in mind that your consumers will appreciate a company that doesn’t take itself too seriously. If you show a little humour, and uniqueness, through your ‘About Us’, then it reveals a quirky side to your business that will appeal.
Personalise Your Page
The second thing to remember when you’re creating a good and effective ‘About Us’ page is to personalise it enough, to suit you and your business. It should contain information that would relate to your users and consumers. Personalisation will also help to show the humane side behind your business and brand; depending on how much information you are prepared to share.
However, if you believe that you are a business that doesn’t want to reveal any personal information about you, or the people behind the company, then there is still a way to personalise your brand through your ‘About Us’. Think like a worldwide brand, and reveal the intricate details about your company: for example, show how your business came to be, and reveal other interesting snippets that only your true fans would care to learn.
Tell Your Story
If your business has a particularly interesting, or unusual, back story relating to how it came about, then that would also be a fun way to make the most of your ‘About Us’ page alone. Reveal your story – the how, why, and what your business ultimately stands for. This is particularly effective if you have a brand message for your consumers, or believe that your company personally has something to offer that differs from the rest of the market.
Although, always keep to the fact that your ‘About Us’ page shouldn’t be too lengthy. You don’t want to overload your consumers with too much information, or, indeed, bore them off the page. You want to keep your page eye-catching and interesting. It is advisable to break up any large bodies of text or information with fun images, or a particularly pleasing colour scheme.
Create a Business Timeline
Another fun way to reveal all about your business, which won’t be too wordy or uninteresting, is through an interactive timeline. This is also a good way to easily showcase significant times that your business expanded, and highlights for your company. It keeps the tone positive, and focuses on how successful your business has become over the timeline.
Also, if you make it interactive, you can allow your users to click through to read more about the milestones that they find interesting. This will then entice them to read more and spend more time with your website and company.
Be Clear and Concise
Asides from inserting fun and your own uniqueness into your ‘About Us’ page, you must remember that the main point of the page is to explain who you are. The page must, most of all, be informative and clear. The ‘About Us’ page should explain succinctly what your company does, and what the goal is, but in a fun and relatable manner. Don’t overdo it with the explanation, however – the best ‘About Us’ pages are concise and simple, making it easy for the audience to understand your business and your intentions.
Another solid way to inform your consumers helpfully is through using a few testimonials. Ask your previous clients for these and feedback – and remember to assign their names and authority to the quotes. Testimonials will make your company look more legitimate and successful, as well as quietly boasting about the strength of your consumer base.
A Cup of Jo
The People Behind Your Business
If your company wants to be more friendly and relatable, then you may not necessarily want to focus on your business and goals. In that case, it may be more appealing to focus your ‘About Us’ page on you and your staff members. Especially if you have a small team, focusing on your staff can be a very effective way to appeal to your consumers, as they can see the people working behind your business.
You don’t have to include a lot of information about anyone in particular, and certainly not any really personal details. However, if you get the staff members to write short paragraphs about themselves, revealing a quirky snippet about themselves or what they do in the team, then this will be enough information.
It is also essential to use photos for every staff member, and make the images look fun and unique, in order to truly reflect the feel and personality of the company. Interesting images compliment any ‘About Us’ page.
We hope that you have enjoyed our examples, and ideas for how to create a good ‘About Us’ page. Check out your own page – do you feel inspired to make the little changes that make it really stand out?
All ‘About Us’ pages are different, and they should be designed to suit your business’ personality! There are no strict rules, just remember to spend time and don’t ignore the importance of this page.
We Can Help!
If you need help with creating an effective ‘About Us’ page, or any other part of your website, then Bright Yellow Creative can help! Contact us today to find out how we can make your website really stand out, and drive traffic; increasing your consumer base significantly.
We also offer bespoke services that will improve the content and the quality on your website, or social media. Simply check out our services here, as well as our quality price packages here!
Visual social media, and visual content within social media, has become more important than ever. There are social media channels, such as Instagram or Pinterest, which are solely designed for image or video sharing and connecting with people through visual media. However, even regular social media channels, such as Facebook and Twitter, have begun putting more and more emphasis on images and visual content as a way to connect with other users.
One of the main ways to utilise and make the most of images on your social media profiles has always been through your profile picture. On every social media channel, this is definitely the most important image, whether on a personal profile or a business page. For businesses, this is the place you attach your company logo, as it’s the first thing that users see of your profile. Your profile picture, for company or personal use, is always attached to your comments and content on any social media channel.
However, there are restraints on your profile picture. Mainly, your profile picture is only capable of revealing a small image connotation of your business’ or personal page. This means that you aren’t able to show as much creativity, or reveal as much information, through your profile picture alone.
Therefore, ever since Facebook developed their Cover Photo, the majority of the other social media channels have followed suit; allowing you to show a large header picture on your separate profiles. As these header images, or cover photos, are the largest image on your profile, this gives you more freedom to reflect your personal profile, or your business page, in a creative way. A header image also gives you a better, and bigger, opportunity to showcase your business or brand through this social media, and reveal more information to your consumers or potential new customers.
At this present time, Facebook, Twitter, Google+ and YouTube are the main social media platforms that utilise a header image capability on their pages and profiles. Additionally, LinkedIn has recently started looking into cover image possibilities – allowing their Premium Members (paying members) to add a background photo onto their profiles. LinkedIn states that they will begin rolling this out to non-paying members once they have ensured that it functions correctly (although it will probably be a while, as they will undoubtedly use their cover image as an incentive to become Premium).
The fact that header images now play such a vital role in every main social media platform’s profiles shows how important it is to make the best use of your header image, whether business or personal page. For business purposes, your cover image can be used to convey the message of your brand in more depth, or even to advertise an important feature of your company.
It is also now possible to put a significant amount of text, and create a call to action through your cover image on these social media platforms. This means that there is even more potential to advertise your business through your social media profiles.
Allow us to give you 5 creative examples for how you can make the most of your social media header image or cover photo, in order to enhance and advertise your business!
1. Showcase Your Products Creatively
The most important part of creating a good header image is to focus on the visual aspect. Although your business can now advertise using words and calls to action, one of the most effective ways to showcase your business is through creatively representing your products or services. Take a look at these brands for fun examples:
2. Enhance Your Header Through Your Profile Picture
This is perhaps easier on Facebook, over the other social media channels, and it was more widely used when Facebook first developed their cover images. Although, it is still a fun feature that you can take advantage of. Many brands, and personal profiles, have created funny images through this, and it is still something to look into for your brand’s Facebook profile.
3. Promote New Products, Services or Events
If you have a new product, service or event to advertise, then it’s obvious that you can effectively showcase this through your header image. The image is the biggest on all social media profiles, meaning you have more space to advertise the new product or event, utilising calls to action as well as inviting imagery of the product.
4. Straightforward Call to Action
In a similar way to promoting a new product or event, a straightforward call to action is always a useful and effective way to use your social media header image. Invite your consumers to contact you in some way, or visit your website, or join you on another social media platform. If you utilise them on your website and for your general online presence, then why not use them for your cover image in the same way?
5. Seasonal Celebrations or Promotions
One way of making sure you keep your header image fresh and up to date is through using it to celebrate the changing seasons. With themed headers, your business will look current and on trend. Also, you could utilise the seasons to create seasonal promotions or deals, and advertise this through your cover photo. The only problem with this is you must remember to keep an eye on your header image, and remember that you need to change it at least four times a year – when the seasons change!
Ultimately, just have fun with your cover photos or header images!
Remember that it can be a crucial place to advertise or showcase your business and brand image. Visual social media and marketing is more valued than ever, and all social media users will pay attention to the main header image featured on your profile.
Mainly, however you want to represent your business or personal profile with your cover image, just make sure you utilise it in some way. The majority of business and personal accounts have a header image for all of the social media platforms that use the cover photo function, so it is important that you don’t forget about the header when you create your accounts!
If you would like Bright Yellow Creative to help you optimise your social media profiles through your header image, or any other part of the profile, then contact us today!
We know exactly how to make social media work for your business, so take a look at our social media services here and our excellent price packages breakdown here! Represent your brand effectively through social media now!
Some blame the internet for the widespread usage of brand names used in our everyday language. However, the usage of brand names as everyday terms, verbs and nouns is nothing new. There are a lot of brands that we all use in everyday conversation without thinking about it, or perhaps without even realising it’s a brand.
The fact that so many brands can go basically unnoticed in our modern language and accepted lexicon definitely signifies how powerful they have become. However, it is uncertain whether a brand name becoming an everyday term is a good or bad thing.
Many claim that obviously it is the utmost praise for that brand, as it has now become a representative and synonymous for that particular product. However, there are certainly downsides, especially when you consider that colloquialising brand names causes the brand to lose its whole identity.
Benefits of Verbalising Brands
There is no disputing the fact that brands still aspire to become a common term, verb or noun. For example, many online websites, services and social media crave the Google effect, aiming mainly to become verbalised in that way.
One well-known example of an online branded service that certainly aspired to the Google effect is rival search engine Bing. Microsoft brought out Bing in 2009, and started attempting to gain the success and notoriety of Google. Google has become synonymous with online search engines, and is the biggest used.
Bing was launched with the intention to become a verb in the way that Google has. Microsoft CEO and Bing creator, Steve Ballmer, claimed they named Bing as such because it is an easy term to use for searching. He claimed that people would naturally say “Bing it”, in the same way of the common “Google it”. Microsoft launched a whole advertising and marketing campaign revolving around the term, and trying to get it colloquialised. Well… we all know how well that turned out.
However, Bing’s attempt does signify the majority of brand aspirations towards verbalising their brand, or having their brand become a noun. Simply because the branded product or service would gain more recognition from becoming an everyday term. Also, what greater public acknowledgement than for your brand to become synonymous with that particular product or service?
We did our own “Bing it On”… Sorry Bing.
Cons of Brand Colloquialisation
Although we praise the verbalisation of brand names as everyday terms, and can see the positives in a Google effect, there are no denying the cons. Also, is it really all that good for a brand to become synonymous with a product or service?
If you think of many of the brands that have become common nouns, the majority of people forget that the term is an actual branded name. Becoming a noun or verb does force the brand into losing their individual brand identity, which they must have worked so hard to create initially. This means that their brand ultimately loses all meaning and becomes generalised.
Consequently, the most disappointing result of brands becoming generalised is that the majority of people don’t actually use the brand they are claiming to use. If we think of the Sellotape example: how many of us are simply purchasing the cheaper alternate sticky tape, but still calling it Sellotape?
A few examples of brands that have become common nouns are: Hoover, Chapstick, Tupperware and Post-Its. In the office, we are all agreed that, despite using these terms frequently, we don’t necessarily use those specific products. However, does this really impact negatively on their success all that much?
Also, there are many brands that are commonly used in households, that haven’t become nouns or verbalised at all. It is inexplicable to understand how certain products and services become colloquial terms, while others don’t, but achieve similar success.
If you consider the term Hoover – it is widely used as a term for vacuuming, whereas the success of alternate vacuuming products has signified that many actually no longer use the Hoover. Conversely, the creator of Dyson, James Dyson, has stated several times that his main goal and ambition is to get Dyson verbalised. Dyson has certainly become a massively successful brand of vacuums, although many are using his product and still calling it Hoovering.
Brand Power and Future Aspiration
Considering that the goal for many widely known brands is to become verbalised or a noun does suggest that the pros for becoming a colloquialised brand far outweighs the cons. Also, the brands that have become everyday terms are the most successful, and have gained that success previously, whether people are currently using them in conversation without buying the products, or not. They are still widespread, renowned, and commonly acknowledged.
The notoriety of these brands makes them known all around the world, despite language barriers, which certainly emphasises the power of brands. No matter your stance on whether colloquialising brands is a good or bad thing, there is no denying that the ability to connect languages and countries is highly powerful. Branding is simply one of the most renowned and powerful advertising and marketing tools of all time.
Here at Bright Yellow Creative, we have been working out the brand names that we use in our everyday language. The realisations are definitely surprising! There are so many brand names that we use so commonly, it is strange to remember that they actually only should connote to that one brand. Try and think of brand names that you use in regular conversations – there are more than you first think!
While you’re thinking of your favourite, well-known brands, take a look at our article about logos here, and how important they are in creating and enforcing a brand!
Bright Yellow Creative are pros at all things branding, and digital marketing. Check out our services here for how we can create a bespoke brand identity for your business!
We have recently introduced our monthly priced packages for our Social Media Management, Content Marketing and WordPress Blog / Website Design Packages, which can be found here.
We have designed these packages to be as flexible as possible, and clearly show exactly what we do, and how we can benefit you and your business!
The packages are created for you to pick and choose the services you would like to receive, and at what quantity. For example, if you were to pick one of our Social Media Management packages, it is easy for you to add Content Marketing to the package at any time, simply at a small extra cost.
The packages are all priced monthly, with our Social Media Management and Content Marketing additionally separated into Bronze, Silver or Gold Packages. The Bronze Package would give you the minimum amount of management, leading up to the Gold Package, which would give you the maximum amount of complete management for either your Social Media or Content Marketing.
There is also our additional package, which is the Platinum Package. Our Platinum Package differs slightly because it covers all three of the ways we can help you Digitally Market your business: Social Media Management, Content Marketing and WordPress Blog / Website Design.
We strongly suggest our Platinum Package if you are a business starting out, as we can really boost your online presence and consumer base, as well as creating a Blog and Website for your new business.
Also, the Platinum Package would include every Social Media Channel you would like to be managed, as well as our maximum Content Marketing and Blog Creation every month. It is an absolute value for money, as it provides you with everything you could possibly need to enhance your business.
We can make our Platinum Package bespoke to you, suiting all of your business’ needs and brand values.
However, if you would like to purchase the packages separately, here is a breakdown of the three different packages and how we will benefit you and your business!
Social Media Management Packages
Our Social Media Management Packages are separated into our Bronze, Silver or Gold Packages, as well as being included in the overall Platinum Package. However, we also include our Starter Package for Social Media Management, which acts as an introduction to the Social Media Management we offer.
So, from as little as £49 a month, you can receive our Starter Social Media Management Package, and witness how we can improve your business’ online presence initially. Our Starter Package only covers Facebook and Twitter, as we would consider these the two predominant Social Media Channels. It will give you a taster about how we can boost your business’ Facebook and Twitter usage.
After our Starter Package, we can then expand into our Bronze, Silver and Gold Packages. Our Bronze and Silver Packages allow you to choose 3 Social Media Channels for us to manage, although the Bronze would give you minimum coverage and the Silver would give you extra. Then, our Gold Package allows you to choose 4 Social Media Channels, and we will manage them all fully and maintain a constant presence for your business, expanding your consumer base thoroughly.
These packages are priced monthly, although in this price you will receive weekly attention to your Social Media. This is why we have broken down our Social Media Management services into weekly tables, so you can easily see exactly what we will do for your business week-to-week. For example, if you were interested in Facebook Management, we have broken down exactly how many updates you will achieve per week through the separate monthly packages, depending on whether you choose this channel via our Starter, Bronze, Silver or Gold Package.
We are highly experienced in Social Media Management, and know how to expand your brand, consumer base, and make your business succeed online. We offer a wide variety of Social Media Channels that you may be interested in, from the obvious Facebook to the more unique Vine. We can handle any Social Media Channel of your choice, and we have broken down each Channel into tables so you can witness how we can use them to enhance your business.
Check out our Social Media Services here for a fully comprehensive breakdown of what each Social Media Channel offers your business.
Additionally, if you were wondering about the exact benefits of Social Media Marketing, check out our article here.
Our Content Marketing Packages are also separated into Bronze, Silver and Gold Package options. We outline exactly what we will do for your business monthly, including Targeted Marketing Campaigns and monthly SEO for your online presence, as well as blog creation and written blog articles relating to your business.
It is also possible for us to maintain and manage your website and WordPress blog, if you were to acquire our Gold Package. However, for all three packages we offer written blog articles, however we can offer you a greater quantity of material in our larger packages.
For all three Bronze, Silver and Gold Packages, we will handle your SEO and Online PR to a varied extent. We also offer monthly reports from Google Analytics statistics. This will reveal how well your website is doing and how much traffic your business is generating, as well as showing how your consumers and website visitors are acting on your site, including the pages and features that resonate with your audience.
Please check out our Digital Marketing Services here! We fully explain how SEO and Content will enhance your business, boosting your online presence and brand identity.
If you were wondering how Content Marketing works and how it will benefit your business, take a look at our article here for more information.
WordPress Blog and Website Design Services
The services we can offer you towards your blog and website design vary slightly to the monthly packages of the other two, mainly because we don’t offer separate Bronze, Silver or Gold options.
However, this is mainly due to the fact that many of these services come as one-off costs. For example, we can create a WordPress blog or Landing Page for your business, which would start at a one-off guideline cost. We can also offer services such as banner or header designs, either for your WordPress Blog, Website, or any Social Media Channel.
As part of these services, we also offer you the opportunity to manage your WordPress Blog or Website, separately from our Content Marketing. These prices would start at approximately £49 per month, although would vary depending on the amount of management required. Also, we offer our blog article and content creation at a separate cost, at the guideline price of £28 per 1000 words. Additionally, we can also offer proofreading and editing services, if you would like us to check your blog article content, for only £16 per 1000 words.
We would like our services to be as flexible as you would like, and if you would like to receive an individual service outside of the entire package, that is fully available.
Check out our WordPress Blog Creation and Management page here, explaining exactly how this will help and boost your business.
Also, if you were wondering how blogging helps your business, and truly boosts your Search Engine Optimisation, then take a read of our article here.
Our prices for each package are additional to our other packages, however if you would like to combine any of our three Digital Marketing Services, we can offer you discounted prices. For example, if you would like to combine our Social Media Management and Content Marketing services, then we can offer you a combined price point, depending on the quantity of services you would like.
Also, if you would like to receive individual services outside of the full packages, then that is available. We would be able to agree on a bespoke quantity and level of services for your business, and quote you a guideline price for these services. Please don’t hesitate to contact us directly about any prices or options for tailoring our Digital Marketing Services.
The full breakdown of our services can be found in our Price Packages here. Also, take a look at our comprehensive breakdown of our services and how each channel and option can benefit your business here.
Please contact us today to speak to us and arrange any of the packages. We look forward to hearing from you!
The basic definition of a logo (which is actually an abbreviation of the word ‘logotype’) is known as a graphic mark, emblem or a symbol used to aid and promote instant public recognition. All sorts of businesses, products and organisations commonly use logos currently. The logo helps create and boost a brand based around the business or organisation, and usually reflects the brand ethics and what the organisation stands for. Logos are also usually trademarked in order to avoid copies and brand convolution.
Logos are arguably the most important part of a brand’s image, as it is usually the first image that comes to mind when consumers think of the business or product. However, the fact that logos are such an important facet of a business or organisation does add pressure to creating the logo. It needs to be original, eye-catching, and represent all factors of your brand fully. There are so many examples of bad logos or logos that somewhat missed the mark (London 2012 Olympics anyone?), and you certainly don’t want to make your logo busy enough that consumers can mistake it for anything unintended.
Here at Bright Yellow Creative, we love logos and discovering the evolution and history behind their creation. The three of us have therefore come up with three of our absolute favourite logo designs to give you effective examples of how logos really work!
Emma, Digital Brand Manager
I love the Amazon logo, not only because it uses our favourite colour of yellow but because of elements that make up the logo.
It’s such a simple and clean design, but I love the fact that the arrow detail is actually showing that Amazon provide everything from A to Z, as well as having a curve that looks like a smile. This detail apparently represents the smile left on a customers face (!), but I like to think it is just gives the feeling of happiness, which is important for any retail business, online or offline.
This famous arrow was incorporated in 2000, brilliantly replacing the simple yellow line that was featured underneath the word previously. This feature was added to symbolise how a consumer could truly find everything on Amazon.com. The arrow / smile is particularly effective as it is recognizable today on its own, without the wording supplementing it, which really reflects how bold and beneficial this has been to their Amazon brand.
Amazon as a company was established in 1994, and first went online in 1995. The company quickly expanded, becoming one of the biggest online retailers today. And, throughout Amazon’s continued growth and domination of the online retail market, they have kept this simple but effective logo relatively the same. This really shows how great a design it actually is.
Yasmin, Assistant Brand Manager
I love the Coca-Cola logo, as it is definitely one of the most recognisable brands of all time, sold all around the world.
Coca-Cola was invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia, and since then the product, brand and logo have developed massively. The first logo looked really basic, consisting of capitals spelling out the words, which lasted a year until they reinvented the logo in 1887 to look similar to the one we know and recognise today. This famous script is called Spencerian, although in this early version the script would often vary depending on the application.
Since then, the Coca-Cola logo hasn’t experienced a drastic change, and has stayed consistent to the attractive swirled font. The next major change included the incorporation of the famous white wave, which has stayed with the logo since 1969. The wave was first known as the ‘Dynamic Ribbon Device’, and was based on reflecting the unique contour of their bottles.
The evolution of Coca-Cola to simply being known as Coke was also a change based on their logo design. In the 1960s, the word Coke made a slight appearance in an advertising campaign called “Things Go Better With Coke”. However, the generation of Coke as the used logo on bottles and cans wasn’t fully incorporated until 1985-87. This seems to be in relation to the creation of Diet Coke, which was invented in 1982, and uses the same style and font for the word ‘Coke’ as the one used for Coca-Cola around this time.
After 1987, Coca-Cola returned to its traditional name and swirled logo, although the brand utilised the word Coke underneath their traditional logo until 2002. After this, they finally dropped the word ‘Coke’ from the logo, returning to the uniquely refreshing design we appreciate today.
Carly, Assistant Brand Manager
My favourite logo has to be the Nike ‘Swoosh’, not only for the simplicity of the design, which is why it has become so well-known, but for the story behind it.
The founder Phil Knight was supplementing his income from “Blue Ribbon Sports Inc” (the name of the company before it became Nike), which was started in 1960, by teaching an accounting class at Portland State University. On his way to a meeting regarding the company, he came across a graphic design student in the hallway working on an assignment and asked her if she’d design artwork for the meeting. After this, in 1971, he asked her to design a shoe stripe for Nike that suggested movement, and the ‘swoosh’ was one of her design ideas.
The ‘swoosh’ is said to replicate the wing of the Greek Goddess of Victory as pictured to the left. Knight said that the ‘swoosh’ didn’t capture his imagination but as his time was running low he grabbed the ‘swoosh’ design and said: “I don’t love it, but it will grow on me.” The designer was only paid $35 for her original design, although, due to the massive rise of Nike and the brand’s renowned ‘swoosh’, she has since been paid greatly in company stocks.
Since the first ‘swoosh’ of 1971, where the word Nike was placed over the ‘swoosh’, they have revamped twice. Once in 1978, when they bolded and capitalised the word Nike, and placed it on top of the ‘swoosh’. And finally in 1995, they dropped the word Nike from their logo altogether, showing the strength of the ‘swoosh’ design that we all know and recognise today. It is simple, but a brilliantly effective logo that truly transformed Nike as a company.
So, what makes a good logo?
We believe that in creating a logo you should stick to a few basic rules.
Firstly, the logo must be simple. There is nothing worse than a busy logo, with so much going on that it makes it difficult for a consumer’s eye to focus on anything. It can be tempting to try and put every good idea into your logo, but we must stress that this would cause your target consumer to glaze over the image and not take any of it in. The best, and most recognisable, logos are the simple ones. This also leads to allowing your logo to become timeless, and not feel affected by any current trends or modern styles.
The third, and final, point is that your logo should be appropriate. When creating your logo, we advise that you sit down and think about your business’ values and ethics, and what you would like to represent as a brand. Then, when you come up with an image that you’d like to project to consumers, stick to it! Try and convey your brand in the simplest way possible, and use appropriate colours, images or fonts to represent yourself effectively.
What do you think about logos, and what are your favourite examples?
Has this inspired you to get creative with, or think differently about, yours?