To Pivot or Persevere – Personal Development in life and business

To Pivot or Persevere – Personal Development in life and business

The terms “Flogging a dead horse” and “Success is only just around the corner” spring to mind when talking about this concept, articulated by Eric Ries in his New York bestseller “The Lean Startup”.

In your business as well as your everyday life, how do you know when to “give up”? Or, if you do change direction or quit, were you JUST about to make that breakthrough or success you worked so hard for? What if you are achieving moderate success and therefore if you quit it would prove embarrassing or would lose you the moderate income you are used to. What if, on the surface, you are highly successful, but actually you are unhappy, stressed and working 60 hours per week just to keep the ‘success’ going.

When do you Pivot? And when do you Persevere?

What does it mean to pivot? To pivot is to change direction, drop something that isn’t working, and take one area or your whole business in a different direction. Most of the time you would take some of the past version with you. Sometimes you lose the past version altogether.

A great example is a tech company started by Dan Carroll, a well-known name in silicon valley, in 2007. In it’s original form it was called “kaChing” and was a online “fantasy league” for amateur investors, designed to spot good investors. They built a sophisticated system, but customers found the concept confusing and didn’t buy in. The team decided they couldn’t persevere as it existed and decided to celebrate what had been achieved up to this date, but make a pivot. They abandoned the gaming concept and instead focused on creating a platform for amateur investors. On the surface, the pivot seemed quite dramatic, a new company name, new branding and discarding a lot of the system that they had built, but underneath a surprising amount stayed the same. What worked in the system became the core that everything new was built around. The company (now called Wealthfront) is now a leader in the field.

If the team hadn’t had started in the first place they would never have had the knowledge and core system that they then built upon.

Another example in The Lean Startup is the online Voters platform Votizen. It took 4 huge pivots to drag it to the success that founder and CEO David Binetti had visioned, each pivot building on the previous versions successes.

The interesting fact is that, every time he decided to pivot, it took less time than his last pivot. Of the 4 major pivots, the first took 12 months, the second six months, the third took four months and the last pivot took only a month to put into place.

This can be attributed to 2 things. Firstly, the structure and business allowed for a pivot and adapted easier each time. Each change built upon the things that were great about the business and discarded the things that didn’t work. With each pivot there was less to discard and more opportunity to build on what worked.

The second observation is that, the decisions became easier to make, as the decision to pivot had been made previously. The team even brought the ‘pivot or persevere’ concept into their strategic meetings, something that Eric Reis recommends that every business do.

To persevere?
The dictionary’s definition of perseverance is “doing something despite difficulty or delay in achieving success”.

A client of mine regularly pivots in her business and on reflection feels that she may have recently made too many. She feels compelled to pivot as she is haunted by the alternative of persevering.

Her dad had a 30-year career working for the same company, with the promise of becoming the first person ever to go from being the apprentice to a director in the 100 year history of the company. After years of blood sweat and tears his final promotion was due. He prepared to become director and enjoy has last years with the company before retiring. The board of directors then decided to promote the boss’s son instead. His hopes, as well as his pride was completely crushed and my client is haunted by the memory of the only time she’d ever seen him break down in tears.

Years of persevering did not bring him to where he wanted to be and the worst thing was that he had no control over the future he’d planned for himself.

What happened to him didn’t have to force him to make a pivot in his life; he could have continued to work for that company. Maybe he might have eventually got the directors role that he was promised. But the pivot he made took his life in a better direction than he could ever have imagined.

An entrepreneur approached him to work as partners. With his engineering background and keen project management skills they start a competing firm. I’m sure you will agree that someone that has been an employee for 30 years starting a business of his own is completely daunting, but he partnered up with the right person. He pivoted at completely the right time, not through choice but nevertheless formed part of the team that, after a couple of pivots of their own, built a company that now turns over in excess of £2million per year. He now has the directorship that he wanted and even better, is working hard for his own company, not someone else’s.

The unplanned pivot was the best thing that could have happened to him. How did this happen? Because his new partner heard that he hadn’t got a promotion and saw it as a perfect time to approach him. This is a perfect example of taking what is good from the previous version and leaving behind what didn’t work, which in his case was the company itself!

How does this translate into our personal success? I’d like you to take these 2 steps, in your personal or business life if you like. Take 10 minutes to think about your answers, write them down and build your findings into your plan for success. Just by being aware, will set your subconscious mind the task of resolving any issues holding you back.

1. Are you a pivot-er or a persevere-er?
Take a moment to think about some pivots and perseverance’s that have led you closer to success, or away from success. Think about how you could have changes your thinking to get a better outcome.

[A classic perseverance is staying in a marriage for too long, out of fear that you will be more unhappy out of it that you are miserable in it!]

I’d like you to think about your life or business, what’s holding you back from that next step of success. What is stopping you? Is it your thinking? What’s the ‘barrier’? Did something spring into your mind while reading this article? That’s probably what your unconscious mind needs to be analysed further.

2. Write down 2 things that are holding you back you right now and then ask yourself the question – Pivot or Persevere?

What we can take from this silicon valley concept:

1. If we want to do something, we need to make a start. Imperfect action will teach you more than no action ever will.

2. It’s not a failure if we have strategically decided to pivot! Start making the changes needed and each time it will be less painful and achieve more in less time.

3. Its ok to pivot and its equally ok to persevere, we just need to know our reasons for doing so.

How To Make a Good ‘About Us’ Page

How To Make a Good ‘About Us’ Page

The ‘About Us’ page is a vital part of any website. It is actually one of the most visited pages of any and every website. Think about it – if you want to find out about a company, organisation or individual, it is probably the first page you look on their website. Therefore, one of the first impressions you can make on a potential consumer is from your ‘About Us’ page. Fortunately, this is good news for everyone, especially because it is one of the best pages on your website for you to truly personalise and get creative with.

We have all seen good ‘About Us’ pages, and we’ve all seen bad ones equally. Therefore, the initial question here is:

What actually makes a good ‘About Us’ page?

 

Be Unique

Firstly, we definitely believe it should be memorable.

The ‘About Us’ pages that we all remember are the ones that truly stood out to us: perhaps the page was funny, entertaining, used a lot of good imagery, or anything else that made it memorable. Whatever it is, find the unique points of your business and let it shine creatively in your ‘About Us’. Depending on your business’ style, you can make it work to create an ‘About Us’ page that stands out against other businesses in your field.

Also, bear in mind that your consumers will appreciate a company that doesn’t take itself too seriously. If you show a little humour, and uniqueness, through your ‘About Us’, then it reveals a quirky side to your business that will appeal.

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Giphy
 

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Mostly Serious

 

Personalise Your Page

The second thing to remember when you’re creating a good and effective ‘About Us’ page is to personalise it enough, to suit you and your business. It should contain information that would relate to your users and consumers. Personalisation will also help to show the humane side behind your business and brand; depending on how much information you are prepared to share.

However, if you believe that you are a business that doesn’t want to reveal any personal information about you, or the people behind the company, then there is still a way to personalise your brand through your ‘About Us’. Think like a worldwide brand, and reveal the intricate details about your company: for example, show how your business came to be, and reveal other interesting snippets that only your true fans would care to learn.

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Twitter
 

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Beats

 

Tell Your Story

If your business has a particularly interesting, or unusual, back story relating to how it came about, then that would also be a fun way to make the most of your ‘About Us’ page alone. Reveal your story – the how, why, and what your business ultimately stands for. This is particularly effective if you have a brand message for your consumers, or believe that your company personally has something to offer that differs from the rest of the market.

Although, always keep to the fact that your ‘About Us’ page shouldn’t be too lengthy. You don’t want to overload your consumers with too much information, or, indeed, bore them off the page. You want to keep your page eye-catching and interesting. It is advisable to break up any large bodies of text or information with fun images, or a particularly pleasing colour scheme.

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Refinery29
 

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PicMonkey

 

Create a Business Timeline

Another fun way to reveal all about your business, which won’t be too wordy or uninteresting, is through an interactive timeline. This is also a good way to easily showcase significant times that your business expanded, and highlights for your company. It keeps the tone positive, and focuses on how successful your business has become over the timeline.

Also, if you make it interactive, you can allow your users to click through to read more about the milestones that they find interesting. This will then entice them to read more and spend more time with your website and company.

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Moz
 

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Android

 

Be Clear and Concise

Asides from inserting fun and your own uniqueness into your ‘About Us’ page, you must remember that the main point of the page is to explain who you are. The page must, most of all, be informative and clear. The ‘About Us’ page should explain succinctly what your company does, and what the goal is, but in a fun and relatable manner. Don’t overdo it with the explanation, however – the best ‘About Us’ pages are concise and simple, making it easy for the audience to understand your business and your intentions.

Another solid way to inform your consumers helpfully is through using a few testimonials. Ask your previous clients for these and feedback – and remember to assign their names and authority to the quotes. Testimonials will make your company look more legitimate and successful, as well as quietly boasting about the strength of your consumer base.

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A Cup of Jo
 

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GorillavsBear

 

The People Behind Your Business

If your company wants to be more friendly and relatable, then you may not necessarily want to focus on your business and goals. In that case, it may be more appealing to focus your ‘About Us’ page on you and your staff members. Especially if you have a small team, focusing on your staff can be a very effective way to appeal to your consumers, as they can see the people working behind your business.

You don’t have to include a lot of information about anyone in particular, and certainly not any really personal details. However, if you get the staff members to write short paragraphs about themselves, revealing a quirky snippet about themselves or what they do in the team, then this will be enough information.

It is also essential to use photos for every staff member, and make the images look fun and unique, in order to truly reflect the feel and personality of the company. Interesting images compliment any ‘About Us’ page.

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Etsy
 

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Kickstarter

 

We hope that you have enjoyed our examples, and ideas for how to create a good ‘About Us’ page. Check out your own page – do you feel inspired to make the little changes that make it really stand out?

All ‘About Us’ pages are different, and they should be designed to suit your business’ personality! There are no strict rules, just remember to spend time and don’t ignore the importance of this page.

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Us!

 

We Can Help!

If you need help with creating an effective ‘About Us’ page, or any other part of your website, then Bright Yellow Creative can help! Contact us today to find out how we can make your website really stand out, and drive traffic; increasing your consumer base significantly.

We also offer bespoke services that will improve the content and the quality on your website, or social media. Simply check out our services here, as well as our quality price packages here!

Bright Yellow Creative Group’s Brand New Monthly Priced Packages

Bright Yellow Creative Group’s Brand New Monthly Priced Packages

We have recently introduced our monthly priced packages for our Social Media Management, Content Marketing and WordPress Blog / Website Design Packages, which can be found here.

We have designed these packages to be as flexible as possible, and clearly show exactly what we do, and how we can benefit you and your business!

The packages are created for you to pick and choose the services you would like to receive, and at what quantity. For example, if you were to pick one of our Social Media Management packages, it is easy for you to add Content Marketing to the package at any time, simply at a small extra cost.

The packages are all priced monthly, with our Social Media Management and Content Marketing additionally separated into Bronze, Silver or Gold Packages. The Bronze Package would give you the minimum amount of management, leading up to the Gold Package, which would give you the maximum amount of complete management for either your Social Media or Content Marketing.

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Platinum Package

There is also our additional package, which is the Platinum Package. Our Platinum Package differs slightly because it covers all three of the ways we can help you Digitally Market your business: Social Media Management, Content Marketing and WordPress Blog / Website Design.

We strongly suggest our Platinum Package if you are a business starting out, as we can really boost your online presence and consumer base, as well as creating a Blog and Website for your new business.

Also, the Platinum Package would include every Social Media Channel you would like to be managed, as well as our maximum Content Marketing and Blog Creation every month. It is an absolute value for money, as it provides you with everything you could possibly need to enhance your business.

We can make our Platinum Package bespoke to you, suiting all of your business’ needs and brand values.

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However, if you would like to purchase the packages separately, here is a breakdown of the three different packages and how we will benefit you and your business!

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Social Media Management Packages

Our Social Media Management Packages are separated into our Bronze, Silver or Gold Packages, as well as being included in the overall Platinum Package. However, we also include our Starter Package for Social Media Management, which acts as an introduction to the Social Media Management we offer.

So, from as little as £49 a month, you can receive our Starter Social Media Management Package, and witness how we can improve your business’ online presence initially. Our Starter Package only covers Facebook and Twitter, as we would consider these the two predominant Social Media Channels. It will give you a taster about how we can boost your business’ Facebook and Twitter usage.

After our Starter Package, we can then expand into our Bronze, Silver and Gold Packages. Our Bronze and Silver Packages allow you to choose 3 Social Media Channels for us to manage, although the Bronze would give you minimum coverage and the Silver would give you extra. Then, our Gold Package allows you to choose 4 Social Media Channels, and we will manage them all fully and maintain a constant presence for your business, expanding your consumer base thoroughly.

These packages are priced monthly, although in this price you will receive weekly attention to your Social Media. This is why we have broken down our Social Media Management services into weekly tables, so you can easily see exactly what we will do for your business week-to-week. For example, if you were interested in Facebook Management, we have broken down exactly how many updates you will achieve per week through the separate monthly packages, depending on whether you choose this channel via our Starter, Bronze, Silver or Gold Package.

We are highly experienced in Social Media Management, and know how to expand your brand, consumer base, and make your business succeed online. We offer a wide variety of Social Media Channels that you may be interested in, from the obvious Facebook to the more unique Vine. We can handle any Social Media Channel of your choice, and we have broken down each Channel into tables so you can witness how we can use them to enhance your business.

Check out our Social Media Services here for a fully comprehensive breakdown of what each Social Media Channel offers your business.

Additionally, if you were wondering about the exact benefits of Social Media Marketing, check out our article here.

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Content Marketing

Our Content Marketing Packages are also separated into Bronze, Silver and Gold Package options. We outline exactly what we will do for your business monthly, including Targeted Marketing Campaigns and monthly SEO for your online presence, as well as blog creation and written blog articles relating to your business.

It is also possible for us to maintain and manage your website and WordPress blog, if you were to acquire our Gold Package. However, for all three packages we offer written blog articles, however we can offer you a greater quantity of material in our larger packages.

For all three Bronze, Silver and Gold Packages, we will handle your SEO and Online PR to a varied extent. We also offer monthly reports from Google Analytics statistics. This will reveal how well your website is doing and how much traffic your business is generating, as well as showing how your consumers and website visitors are acting on your site, including the pages and features that resonate with your audience.

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Please check out our Digital Marketing Services here! We fully explain how SEO and Content will enhance your business, boosting your online presence and brand identity.

If you were wondering how Content Marketing works and how it will benefit your business, take a look at our article here for more information.

 
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WordPress Blog and Website Design Services

The services we can offer you towards your blog and website design vary slightly to the monthly packages of the other two, mainly because we don’t offer separate Bronze, Silver or Gold options.

However, this is mainly due to the fact that many of these services come as one-off costs. For example, we can create a WordPress blog or Landing Page for your business, which would start at a one-off guideline cost. We can also offer services such as banner or header designs, either for your WordPress Blog, Website, or any Social Media Channel.

As part of these services, we also offer you the opportunity to manage your WordPress Blog or Website, separately from our Content Marketing. These prices would start at approximately £49 per month, although would vary depending on the amount of management required. Also, we offer our blog article and content creation at a separate cost, at the guideline price of £28 per 1000 words. Additionally, we can also offer proofreading and editing services, if you would like us to check your blog article content, for only £16 per 1000 words.

We would like our services to be as flexible as you would like, and if you would like to receive an individual service outside of the entire package, that is fully available.

Check out our WordPress Blog Creation and Management page here, explaining exactly how this will help and boost your business.

Also, if you were wondering how blogging helps your business, and truly boosts your Search Engine Optimisation, then take a read of our article here.

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Pricing

Our prices for each package are additional to our other packages, however if you would like to combine any of our three Digital Marketing Services, we can offer you discounted prices. For example, if you would like to combine our Social Media Management and Content Marketing services, then we can offer you a combined price point, depending on the quantity of services you would like.

Also, if you would like to receive individual services outside of the full packages, then that is available. We would be able to agree on a bespoke quantity and level of services for your business, and quote you a guideline price for these services. Please don’t hesitate to contact us directly about any prices or options for tailoring our Digital Marketing Services.

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The full breakdown of our services can be found in our Price Packages here. Also, take a look at our comprehensive breakdown of our services and how each channel and option can benefit your business here.

Please contact us today to speak to us and arrange any of the packages. We look forward to hearing from you!

How Often Should You Post to Facebook?

How Often Should You Post to Facebook?

When posting to Facebook, on either your business or personal account, it can be tempting to post continuous updates as well as all of the interesting/funny news stories you find online. Facebook is designed for sharing content and connecting with people, so theoretically there is nothing wrong with constant updates and links.

However, you will run the risk of being considered a News Feed ‘spammer’, and other Facebook users (either in your Friends list or who Like your page) will most likely get irritated by you. This will obviously lead to the opposite desired effect of making a connection and informing fellow users, and may result in your Friends and Like connections possibly removing you from their News Feed somehow.

So, this is the main question when it comes to Facebook: how often should you post? Also, how often is too often?

 

Stop Spamming

The first thing to do when it comes to your Facebook posting is check how much you are posting every day. For a business page, you can run a higher risk of coming across as ‘spamming’ if you post too often, and too often is definitely less than for a personal profile page.

As a business page on Facebook, you will find that at first it is difficult to find a brand personality, and the type of content you want to link to your followers and potential consumers. However, once you have found your brand niche, and the content that relates to and connects with your consumers, you will often find that there are so many things you want to share with your audience. This is great, but this is also when you will find it difficult to control how often you are posting.

As far as what constitutes as ‘spamming’, or irritating your followers and consumers, if you find yourself posting 3 times a day or more, you are on the verge of crossing the line. Studies have shown that, in fact, after an average of 2 daily posts, your Facebook followers will tune out and find your post more annoying than interesting. Therefore, we would advise that the most optimal amount of times to post on Facebook is 2 per day, and 3 maximum, if you require.

 

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Space It Out

The second factor is to consider the times of which you are posting in detail. If you have ever typed in anything about Facebook posting into Google, you will find at least one infographic informing you of all the best times in a day to post to various social media platforms. However, not saying to completely ignore these, but we believe that the best way to work out what times to post per day is by trial and error.

Each business page is different, relates to individual business and services, and relies on a different audience and consumer base. This all means that the times to post per day would be different for every separate business and brand, in order to get the most engagement and connect with your audience beneficially. For example, a lifestyle brand would find that the best engagement is during lunch hours, or later in the afternoon or early evening, as opposed to in the morning. Whereas, a financial type of business would find that they reach a better audience in the earlier morning, and would achieve no reach if they were to post in the evening.

The best way to go about starting your Facebook posting is to begin with the standard 2 posts a day, during morning and afternoon periods, and monitor your engagement and views with your audience over a certain timeframe. Also, consider how your target audience would use Facebook on the weekends, and whether it would change from the weekday. Then simply adjust your Facebook posting, based on the monitoring, to gain the optimal engagement with your potential consumers.

 

Facebook Engagement

Recently, Facebook has gained a lot of media coverage with regards to the engagement that businesses and brands can reach through the platform. Many marketers have been complaining that Facebook has drastically dropped the organic reach of many business pages’ posts. For example, the engagement dropped by over half for many pages.

People are generally unhappy about this decrease in organic reach and engagement, as it appears to come from Facebook’s desire to have brands and businesses paying to advertise and reach their targeted audience through the platform. In June 2014, Facebook’s VP of Ads Product Marketing, Brian Boland, even stated as much, saying: “Facebook is far more effective when businesses use paid media to help meet their goals. Your business won’t always appear on the first page of a search result unless you’re paying to be part of that space.”

However, another reason for this drop in Facebook engagement for brands is that there are simply a lot more people and businesses on Facebook, meaning more traffic and other posts to compete with. Facebook works by generating relevant news stories in your News Feed, which they feel will be of interest to you based on your most clicked on and viewed posts. This means that not only does it affect business pages, but you will also find more stories from people you communicate with or view more than with other people in your Friends list.

The fact that Facebook curates your individual News Feed isn’t bad, as it assures that the users who are interested can view all of the content and not miss updates that could be important to them. However, their policy just makes it more awkward for businesses to try and reach their target audience if Facebook is editing the individual user engagement.

 

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Page Engagement

In addition to these general Facebook reach rules and News Feed curation, individual business or brand pages have their own organic reach statistics. In general, Facebook seems to make sure your posts gain more widespread reach if you post less frequently per day.

For example, if you only post the 1 link or update per day, Facebook will allow more of your consumers to view that post. Conversely, if you post 5 per day, Facebook appears to separate the organic reach out over the 5 posts, meaning less reach per post. This basically confirms the fact that not even one user who has liked your page will receive all of your updates in their News Feed, without visiting your business page directly.

This fact just adds to the fact that you should post a maximum of 3 updates per day, and preferably 2. Although, as far as individual business page engagement, if you posted just 1 update or link each day, you would technically gain more reach from that one post.

 

Ultimately, we advise for businesses to keep to the 2-per-day rule, in order to make sure you are reaching your business’ potential on Facebook. However, it would be interesting for you to test out your brand and business page on Facebook during different times, to find out the optimal times for your individual business.

Also, as far as Facebook engagement, their rates and organic reach have currently begun rising again. Facebook has reacted to peoples’ complaints about the lack of organic reach, and attempted to amend this for business and brand pages. As part of this, recently Facebook has created their “Save” button feature, which you may have noticed on brand pages, alongside the “Like/Unlike” button. This is an attempt to further the organic reach and traffic from Facebook, as it works as a reading list function, to save the page for later. This “Save” buton will count towards your overall business page engagement, and will be beneficial for businesses through this channel, according to Facebook. So, time to wait and see how much difference the “Save” button makes.

 

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If you are interested in finding more about how often your business should post on Facebook, and how you can best optimise your audience and potential consumers to gain desired brand engagement, then Bright Yellow Creative can help!

We will sort out your Facebook business page, and create and share interesting content to engage with your viewers and consumers.

Contact us for more information about our social media packages here, and take a look at our social media services here (our specific Facebook services can be found here).

See how we can benefit your business through Facebook, and other social media, starting today!

What is… Content Marketing?

What is… Content Marketing?

Content Marketing is not about advertising. In some ways, it is not even about marketing as viewed in the traditional sense. Consumers have long since shut down to traditional forms of marketing, including standard advertising. For example: Sky+ services to skip adverts, magazines are becoming more widely read online, and online users are becoming adept at simply glossing over things like banner ads, and there is always AdBlock. This means it has become more difficult than ever for a business or product to grab a consumer’s attention, both online and in traditional publications and advertising.

However, this doesn’t mean that all is lost for advertising and marketing. With these changes, there have been great advancements in the online world of marketing, known as digital marketing. For example, the use of social media has become so widespread, that Social Media Marketing has become one of the main ways to reach your desired audience effectively. (Read more about our definition of Social Media Marketing here.) Although, asides from social media, another brilliant and beneficial way to gain an audience and consumers for your business, is through a fairly new technique known as Content Marketing.

Content Marketing is simply all about the content, and creating content of worth and value to a potential, clearly defined audience. It is a focus away from traditional advertising, which allows your consumers to really connect with you as a business. Content Marketing can be worked in a number of ways, including: written informative blog articles, sharing original image based content, and creating and sharing videos intended to inform your audience. The majority of these forms of Content Marketing work on a basis of being shared through Social Media Marketing, and so often the two go hand in hand.

 

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Written Blog Articles

The written blog articles is arguably the most important way to make the best use of Content Marketing, through creating articles of interest and appeal to your desired consumer. The majority of business and brand websites have begun attaching a blog to their site, including articles based on relevant topics that will interest your audience.

Blog articles work as a way of keeping consumers accessing and engaged with your website, which allows more time for them to consider your business and brand. Also, the blog can be utilised as an interesting way to get your voice and brand ethos out to your consumer. A potential consumer will be able to recognise your brand easily, and subconsciously, consumers will connect to businesses of similar viewpoints and values to them. It works for the consumer to see your business as more humane and customer-orientated, and more than just a business and brand front. It will also assure that your business has a more reliable voice and standpoint, which will reflect positively onto your business and services offered.

Another positive and beneficial facet of Content Marketing, and particularly important for written blog articles, is that the content created will be available to access for years to come. Articles that you create today will be available to read and view on your website for years into the future, in a similar way that a consumer today can access posts that you may have uploaded a year or so ago. Also, if a consumer is attracted to one blog article on your website, they may be interested to keep clicking through and reading post archives. This means that you will engage with the consumer more, and they will appreciate your content related to your business and services. Therefore, Content Marketing, and written blog articles on your website, becomes invaluable to your business.

Although, if you are unsure about creating a blog section of your website, then consider other methods of creating written articles to share your content and information about your business. For example, many businesses utilise Email campaigns as a way of sharing original, created content. This mainly works as an Email sign up, where they share regular updates with fresh content straight to the inboxes of their Email list. This also counts as a Content Marketing campaign and strategy, although it works better to include shorter articles as the Emails, to provide a more concise, informative written article to your developed consumer base.

If you are interested in the invaluable benefits of written blog articles, but are unsure what to include in your blog content, then start off with short posts based on your business, services and products. Creating a blog on your website is a great way of communicating with your consumers, and offering them examples of how a product can be best utilised, and describing how a particular service you offer fully works. It is also a perfect way to inform your consumers of unique positives and interest points of your business, for example if your head office is based in an interesting location. Think about your business, services and products, and start creating talking points for your brand.

 

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Creating and Sharing Original Images and Videos

If your business works on a more visual basis, or perhaps you would enjoy creating original images and videos based on your business and services, then Content Marketing is a great way to create and share. Content Marketing isn’t solely based on written articles relating to your business and brand, and creating original image and video content is an efficient, fun way to convey information and relevant details about your business.

Images are one of the top ways that gain potential consumers’ interest and attraction to a business, service or product, simply based on the fact that images are fun and eye-catching. There are two main ways that you can share relevant, creative images about your business. Firstly, you can share original images through social media, linking consumers to your various accounts, where creating fresh image content would be a great way to grab consumers’ attention. There are also certain varied visual-based social media platforms, such as Instagram, which can help promote your brand through created images.

Secondly, you can create original images to be shared on your website directly, through creating a main image-based blog. This would work well if you were a very visually based business, and you could focus more on creating and generating fresh image content, rather than basing your Content Marketing on written blog articles mainly.

However, another way to attract consumers to your business and brand in a visual way is through utilising videos and creating video Content Marketing. This is similar to images in that you can use these videos to share on both social media, as well as your own website, as unique content. Businesses and brands can also creatively utilise videos in a blogging format, in the form of a video blog, where you can convey information to your consumers and desired audience in a similar way to a written blog article.

 

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Why Use Content Marketing?

Ultimately, Content Marketing works as the newest, most beneficial way of marketing and advertising businesses. It has adapted to provide potential consumers, and your desired audience, with relevant, valuable content that they will find interesting and engaging. It is one of the most effective ways to inform consumers about your business, services and products, and connect with them on a more personal level.

Content Marketing is built to last. A blog article, image or video content that you create today can easily be accessed years from now, and will always be related to, and bring consumers to, your business. It will attract potential new consumers in a unique way that allows your audience to feel connected to your business and brand.

Also, effectively utilising Content Marketing online, and particularly on your website, is one of the easiest, and most beneficial, ways of gaining a solid, reputable brand identity. Businesses are able to build up and form an identity through providing a voice for your brand, and supporting your brand values and ethics, which your desired audience will connect with.

 

Many businesses understand the many positives and benefits of Content Marketing, and how it makes huge gains for their brand awareness and all round sales. However, if you are stuck for ideas about how to create this content and best utilise this new style of marketing for your business and brand, this is where Bright Yellow Creative Group can help!

We can create fresh, interesting content, which is relevant to your business and brand values. We can develop your voice, and allow you to effectively connect with your consumers and potential desired audience. This will allow you to focus on your business alone and creating your brilliant products and service, with the ease of knowing that an effective Content Marketing strategy is in place and taken care of. Content Marketing simply needs a lot of focus and an everyday presence in order to connect with viewers successfully, and allow you to become a reputable brand. An effective Content Marketing strategy will ultimately improve your business’ services success and sales figures.

Bright Yellow Creative offers an effective, creative Content Marketing package and strategy, which will benefit your business and brand. We can create as much brand-related and brand-boosting, relevant, original content that you would like. Utilise your content creation beneficially, and allow it to work for you, creating mass brand awareness that will directly increase your consumer base. Take a look at our bespoke content marketing services here!

We will boost your brand, starting now! Contact us here today for more details!