To Pivot or Persevere – Personal Development in life and business

To Pivot or Persevere – Personal Development in life and business

The terms “Flogging a dead horse” and “Success is only just around the corner” spring to mind when talking about this concept, articulated by Eric Ries in his New York bestseller “The Lean Startup”.

In your business as well as your everyday life, how do you know when to “give up”? Or, if you do change direction or quit, were you JUST about to make that breakthrough or success you worked so hard for? What if you are achieving moderate success and therefore if you quit it would prove embarrassing or would lose you the moderate income you are used to. What if, on the surface, you are highly successful, but actually you are unhappy, stressed and working 60 hours per week just to keep the ‘success’ going.

When do you Pivot? And when do you Persevere?

What does it mean to pivot? To pivot is to change direction, drop something that isn’t working, and take one area or your whole business in a different direction. Most of the time you would take some of the past version with you. Sometimes you lose the past version altogether.

A great example is a tech company started by Dan Carroll, a well-known name in silicon valley, in 2007. In it’s original form it was called “kaChing” and was a online “fantasy league” for amateur investors, designed to spot good investors. They built a sophisticated system, but customers found the concept confusing and didn’t buy in. The team decided they couldn’t persevere as it existed and decided to celebrate what had been achieved up to this date, but make a pivot. They abandoned the gaming concept and instead focused on creating a platform for amateur investors. On the surface, the pivot seemed quite dramatic, a new company name, new branding and discarding a lot of the system that they had built, but underneath a surprising amount stayed the same. What worked in the system became the core that everything new was built around. The company (now called Wealthfront) is now a leader in the field.

If the team hadn’t had started in the first place they would never have had the knowledge and core system that they then built upon.

Another example in The Lean Startup is the online Voters platform Votizen. It took 4 huge pivots to drag it to the success that founder and CEO David Binetti had visioned, each pivot building on the previous versions successes.

The interesting fact is that, every time he decided to pivot, it took less time than his last pivot. Of the 4 major pivots, the first took 12 months, the second six months, the third took four months and the last pivot took only a month to put into place.

This can be attributed to 2 things. Firstly, the structure and business allowed for a pivot and adapted easier each time. Each change built upon the things that were great about the business and discarded the things that didn’t work. With each pivot there was less to discard and more opportunity to build on what worked.

The second observation is that, the decisions became easier to make, as the decision to pivot had been made previously. The team even brought the ‘pivot or persevere’ concept into their strategic meetings, something that Eric Reis recommends that every business do.

To persevere?
The dictionary’s definition of perseverance is “doing something despite difficulty or delay in achieving success”.

A client of mine regularly pivots in her business and on reflection feels that she may have recently made too many. She feels compelled to pivot as she is haunted by the alternative of persevering.

Her dad had a 30-year career working for the same company, with the promise of becoming the first person ever to go from being the apprentice to a director in the 100 year history of the company. After years of blood sweat and tears his final promotion was due. He prepared to become director and enjoy has last years with the company before retiring. The board of directors then decided to promote the boss’s son instead. His hopes, as well as his pride was completely crushed and my client is haunted by the memory of the only time she’d ever seen him break down in tears.

Years of persevering did not bring him to where he wanted to be and the worst thing was that he had no control over the future he’d planned for himself.

What happened to him didn’t have to force him to make a pivot in his life; he could have continued to work for that company. Maybe he might have eventually got the directors role that he was promised. But the pivot he made took his life in a better direction than he could ever have imagined.

An entrepreneur approached him to work as partners. With his engineering background and keen project management skills they start a competing firm. I’m sure you will agree that someone that has been an employee for 30 years starting a business of his own is completely daunting, but he partnered up with the right person. He pivoted at completely the right time, not through choice but nevertheless formed part of the team that, after a couple of pivots of their own, built a company that now turns over in excess of £2million per year. He now has the directorship that he wanted and even better, is working hard for his own company, not someone else’s.

The unplanned pivot was the best thing that could have happened to him. How did this happen? Because his new partner heard that he hadn’t got a promotion and saw it as a perfect time to approach him. This is a perfect example of taking what is good from the previous version and leaving behind what didn’t work, which in his case was the company itself!

How does this translate into our personal success? I’d like you to take these 2 steps, in your personal or business life if you like. Take 10 minutes to think about your answers, write them down and build your findings into your plan for success. Just by being aware, will set your subconscious mind the task of resolving any issues holding you back.

1. Are you a pivot-er or a persevere-er?
Take a moment to think about some pivots and perseverance’s that have led you closer to success, or away from success. Think about how you could have changes your thinking to get a better outcome.

[A classic perseverance is staying in a marriage for too long, out of fear that you will be more unhappy out of it that you are miserable in it!]

I’d like you to think about your life or business, what’s holding you back from that next step of success. What is stopping you? Is it your thinking? What’s the ‘barrier’? Did something spring into your mind while reading this article? That’s probably what your unconscious mind needs to be analysed further.

2. Write down 2 things that are holding you back you right now and then ask yourself the question – Pivot or Persevere?

What we can take from this silicon valley concept:

1. If we want to do something, we need to make a start. Imperfect action will teach you more than no action ever will.

2. It’s not a failure if we have strategically decided to pivot! Start making the changes needed and each time it will be less painful and achieve more in less time.

3. Its ok to pivot and its equally ok to persevere, we just need to know our reasons for doing so.

How To Make a Good ‘About Us’ Page

How To Make a Good ‘About Us’ Page

The ‘About Us’ page is a vital part of any website. It is actually one of the most visited pages of any and every website. Think about it – if you want to find out about a company, organisation or individual, it is probably the first page you look on their website. Therefore, one of the first impressions you can make on a potential consumer is from your ‘About Us’ page. Fortunately, this is good news for everyone, especially because it is one of the best pages on your website for you to truly personalise and get creative with.

We have all seen good ‘About Us’ pages, and we’ve all seen bad ones equally. Therefore, the initial question here is:

What actually makes a good ‘About Us’ page?

 

Be Unique

Firstly, we definitely believe it should be memorable.

The ‘About Us’ pages that we all remember are the ones that truly stood out to us: perhaps the page was funny, entertaining, used a lot of good imagery, or anything else that made it memorable. Whatever it is, find the unique points of your business and let it shine creatively in your ‘About Us’. Depending on your business’ style, you can make it work to create an ‘About Us’ page that stands out against other businesses in your field.

Also, bear in mind that your consumers will appreciate a company that doesn’t take itself too seriously. If you show a little humour, and uniqueness, through your ‘About Us’, then it reveals a quirky side to your business that will appeal.

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Giphy
 

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Mostly Serious

 

Personalise Your Page

The second thing to remember when you’re creating a good and effective ‘About Us’ page is to personalise it enough, to suit you and your business. It should contain information that would relate to your users and consumers. Personalisation will also help to show the humane side behind your business and brand; depending on how much information you are prepared to share.

However, if you believe that you are a business that doesn’t want to reveal any personal information about you, or the people behind the company, then there is still a way to personalise your brand through your ‘About Us’. Think like a worldwide brand, and reveal the intricate details about your company: for example, show how your business came to be, and reveal other interesting snippets that only your true fans would care to learn.

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Twitter
 

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Beats

 

Tell Your Story

If your business has a particularly interesting, or unusual, back story relating to how it came about, then that would also be a fun way to make the most of your ‘About Us’ page alone. Reveal your story – the how, why, and what your business ultimately stands for. This is particularly effective if you have a brand message for your consumers, or believe that your company personally has something to offer that differs from the rest of the market.

Although, always keep to the fact that your ‘About Us’ page shouldn’t be too lengthy. You don’t want to overload your consumers with too much information, or, indeed, bore them off the page. You want to keep your page eye-catching and interesting. It is advisable to break up any large bodies of text or information with fun images, or a particularly pleasing colour scheme.

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Refinery29
 

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PicMonkey

 

Create a Business Timeline

Another fun way to reveal all about your business, which won’t be too wordy or uninteresting, is through an interactive timeline. This is also a good way to easily showcase significant times that your business expanded, and highlights for your company. It keeps the tone positive, and focuses on how successful your business has become over the timeline.

Also, if you make it interactive, you can allow your users to click through to read more about the milestones that they find interesting. This will then entice them to read more and spend more time with your website and company.

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Moz
 

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Android

 

Be Clear and Concise

Asides from inserting fun and your own uniqueness into your ‘About Us’ page, you must remember that the main point of the page is to explain who you are. The page must, most of all, be informative and clear. The ‘About Us’ page should explain succinctly what your company does, and what the goal is, but in a fun and relatable manner. Don’t overdo it with the explanation, however – the best ‘About Us’ pages are concise and simple, making it easy for the audience to understand your business and your intentions.

Another solid way to inform your consumers helpfully is through using a few testimonials. Ask your previous clients for these and feedback – and remember to assign their names and authority to the quotes. Testimonials will make your company look more legitimate and successful, as well as quietly boasting about the strength of your consumer base.

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A Cup of Jo
 

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GorillavsBear

 

The People Behind Your Business

If your company wants to be more friendly and relatable, then you may not necessarily want to focus on your business and goals. In that case, it may be more appealing to focus your ‘About Us’ page on you and your staff members. Especially if you have a small team, focusing on your staff can be a very effective way to appeal to your consumers, as they can see the people working behind your business.

You don’t have to include a lot of information about anyone in particular, and certainly not any really personal details. However, if you get the staff members to write short paragraphs about themselves, revealing a quirky snippet about themselves or what they do in the team, then this will be enough information.

It is also essential to use photos for every staff member, and make the images look fun and unique, in order to truly reflect the feel and personality of the company. Interesting images compliment any ‘About Us’ page.

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Etsy
 

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Kickstarter

 

We hope that you have enjoyed our examples, and ideas for how to create a good ‘About Us’ page. Check out your own page – do you feel inspired to make the little changes that make it really stand out?

All ‘About Us’ pages are different, and they should be designed to suit your business’ personality! There are no strict rules, just remember to spend time and don’t ignore the importance of this page.

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Us!

 

We Can Help!

If you need help with creating an effective ‘About Us’ page, or any other part of your website, then Bright Yellow Creative can help! Contact us today to find out how we can make your website really stand out, and drive traffic; increasing your consumer base significantly.

We also offer bespoke services that will improve the content and the quality on your website, or social media. Simply check out our services here, as well as our quality price packages here!

LinkedIn: Why Bother?  7 Reason Why You Should Be On It And Using It

LinkedIn: Why Bother? 7 Reason Why You Should Be On It And Using It

When it comes to social media marketing, LinkedIn is often overlooked by many individuals and companies. They are already on Twitter and they have a Facebook Company Page, so why bother with LinkedIn as well? After all, isn’t it just used by people who are looking for a new job?

In fact, LinkedIn is just as useful as both Twitter and Facebook if you know how to use it correctly. Indeed, in some cases, certain businesses and business people would be better off focusing their social media efforts than they would on other social networks.

Here are just 7 of the many reasons why you should be on LinkedIn and be proactively using it.

1. It Clearly Establishes Who You Are

Unlike other social networks, LinkedIn clearly establishes who you are. Not only does your LinkedIn profile prompt you to give as much professional information about yourself as possible, but other people can vouch for the claims that you are making.

On your LinkedIn profile, you can ask others to write you a LinkedIn Recommendations (a written testimonial for your work in a particular role) or award you a LinkedIn Endorsement (where other LinkedIn users can publicly endorse you for a particular skill you have listed on your profile). These are an important selling point of LinkedIn, as only other users themselves can post LinkedIn Recommendations and award LinkedIn Endorsements, and both link back to the referee’s own LinkedIn profile (thereby enhancing the authenticity of the reference).

Profiles on other social networks are populated solely by the individual in question, and it is therefore comparatively easy to make outlandish claims about your skills and successes to date. LinkedIn encourages you to put yourself in a good light and then get others to confirm your claims, which in itself is a powerful selling tool.

As we shall see below, all your interactions on the LinkedIn network link back to your LinkedIn profile, so it is important that your LinkedIn profile is properly populated and accessible to all.

2. It Is An Effective, Non-intrusive Way Of Keeping In Touch With Your Address Book

LinkedIn in many ways is the modern equivalent of the Rolodex; instead of filing away a business card when you get back from a meeting or network event, the modern equivalent is sending a request to connect on LinkedIn.

While it would be foolish to be overly reliant on LinkedIn as a form of CRM (Customer Record Management System), LinkedIn is an alive, dynamic online version of your address book. Depending on how LinkedIn settings have be adjusted by others and yourself, you will get notifications of when others change jobs, are approaching work anniversaries or have been recommended/ endorsed by others. You can also see who others are connecting to as well (again, depending on the settings).

Not only that, but Linkedin, like Facebook, has a central news feed which you immediately see when logging into the social network. As with Facebook, you and others can post status updates, links and photos to this feed, which will be visible to all your LinkedIn contacts.

It is therefore sensible to view LinkedIn as a professional equivalent of Facebook through which you can cultivate your B2B relationships, and this should be a consideration when selecting what material or information you want to share via the network.

3. LinkedIn Groups Are A Great Way Of Networking Online

Away from your LinkedIn profile and the news feed, LinkedIn hosts thousands of web forums (exclusive to the social network) known as LinkedIn Groups. LinkedIn Groups are set up by LinkedIn users themselves and can be in relations to any professional sector, geographical region, interest or hobby you can think of.

The diversity of LinkedIn Groups is a great boon when it comes to meeting new people with whom you could have a professional relationships, while offering the user to establish their own credentials and online persona by contributing to the debates taking place within the groups.

Just as I have added to people to my LinkedIn network who I have met ‘offline’, I have also added people who I have only interacted with via the LinkedIn network itself. On the back of my posts in LinkedIn Groups, I have had enquiries about my services and requests for collaboration.

Even though some LinkedIn Groups have a particular regional focus, most of the sector-orientated LinkedIn Groups have an international scope, making LinkedIn great if you are looking to establish connections or a professional reputation overseas.

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4. A Good LinkedIn Profile & Persona Is A Great Way Of Attracting New Clients

As has already been alluded to, proactive use of LinkedIn can lead to new clients or customers and this is why it is crucial that you have a professional demeanour on the network and a fully populated LinkedIn Profile. All your interactions on LinkedIn can lead back to your profile, so ensure that it is of the highest standard and fully reflects all of your abilities and accomplishments.

LinkedIn is also increasingly being used by employers and companies as a vetting reference when it comes to either recruitment or sourcing new suppliers. I for one always check out the LinkedIn profiles of individuals I am about to do business with, and I know that I am not alone in doing so.

In other words, a decent LinkedIn profile can seal the deal with any companies or other individuals who are looking to hire your services. All LinkedIn profiles are indexed in LinkedIn’s internal search engine, so also think about keywords that you should be using in your profile to attract the attention of potential clients or customers.

In addition, you can also have a special LinkedIn profile for your company, known as a LinkedIn Company Page. Given the focus on the individual elsewhere on the network, LinkedIn Company Pages are a bit of an awkward feature on LinkedIn in my opinion. However, I would argue a LinkedIn Company Page needs to be set up for an organisation or company for general external reference, although I personally would advise not spending too much time and effort in supporting it on an ongoing basis.

5. It Is Not Just About New Customers; LinkedIn Can Help You Source New Suppliers Too

LinkedIn is not all about finding new clients or customers, nor is just an exercise in personal branding; LinkedIn is an excellent source of finding new suppliers as well.

In many ways you can invert the advice given above; if someone has gone to the effort to fully populate their LinkedIn profile and have received many LinkedIn Recommendations and LinkedIn Endorsements from others, you are more likely to use their services than someone in an equivalent role in an equivalent sector. You can quantify a lot more about someone if they have provided you with the necessary information you need to make a choice about whether to use their services or not.

Again, one cannot emphasise enough that LinkedIn is not just about LinkedIn profiles. I have asked many times in LinkedIn Groups for suggestions of suppliers for particular jobs and services, and I have received recommendations and direct approaches in return. If a supplier is alert and proactive enough on LinkedIn, it can win them additional work.

6. LinkedIn Can Help You Find A New Job

Even though it does play into the predominant yet false cliché that LinkedIn is only for people looking for new jobs, there is no getting away from the fact LinkedIn is a brilliant tool for looking for new career opportunities.

You adjust your LinkedIn settings so that you get notified when businesses or sectors you are interested in are advertising for new staff, and many companies proactively push job opportunities in the LinkedIn news feed and within LinkedIn Groups.

Not only that, but you can even apply online via LinkedIn for certain roles, using your LinkedIn Profile as your CV submission. This only highlights the importance of having a decent and full LinkedIn profile, regardless of how you plan to utilise the social network.

7. LinkedIn Can Help You Find New Staff For Your Business

The obvious flipside of the above is that LinkedIn is great if you are looking to recruit additional staff for your own business. LinkedIn behaviour and a LinkedIn profile can tell you a lot more about a potential candidate than a static, traditional CV.

As a potential employer, you can even message those who have provided LinkedIn Recommendations via the network itself if you require further information or clarity about a candidate, and the LinkedIn search function allows you to headhunt without the need of a traditional recruitment agency.

The only caveat to this is that should involve your Human Resources department in all of this, to ensure that you are abiding by your organisation’s recruitment process and recruitment law in general. This is especially true given that many recruitment processes ensure that recruitment decisions are not made on the basis of ethnicity, gender, sexuality or age, some of which can be inadvertently discerned by looking at potential candidates’ LinkedIn profiles.

 

In conclusion, I think a LinkedIn presence is essential for almost all professionals, and is an absolute necessity if your focus, products or services are B2B. Like the other social networks, LinkedIn is far from perfect and it has its issues (the User Interface is at times woeful, for example), but I think having a LinkedIn profile will soon become an expect norm for the modern worker.

Bright Yellow Creative Group’s Brand New Monthly Priced Packages

Bright Yellow Creative Group’s Brand New Monthly Priced Packages

We have recently introduced our monthly priced packages for our Social Media Management, Content Marketing and WordPress Blog / Website Design Packages, which can be found here.

We have designed these packages to be as flexible as possible, and clearly show exactly what we do, and how we can benefit you and your business!

The packages are created for you to pick and choose the services you would like to receive, and at what quantity. For example, if you were to pick one of our Social Media Management packages, it is easy for you to add Content Marketing to the package at any time, simply at a small extra cost.

The packages are all priced monthly, with our Social Media Management and Content Marketing additionally separated into Bronze, Silver or Gold Packages. The Bronze Package would give you the minimum amount of management, leading up to the Gold Package, which would give you the maximum amount of complete management for either your Social Media or Content Marketing.

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Platinum Package

There is also our additional package, which is the Platinum Package. Our Platinum Package differs slightly because it covers all three of the ways we can help you Digitally Market your business: Social Media Management, Content Marketing and WordPress Blog / Website Design.

We strongly suggest our Platinum Package if you are a business starting out, as we can really boost your online presence and consumer base, as well as creating a Blog and Website for your new business.

Also, the Platinum Package would include every Social Media Channel you would like to be managed, as well as our maximum Content Marketing and Blog Creation every month. It is an absolute value for money, as it provides you with everything you could possibly need to enhance your business.

We can make our Platinum Package bespoke to you, suiting all of your business’ needs and brand values.

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However, if you would like to purchase the packages separately, here is a breakdown of the three different packages and how we will benefit you and your business!

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Social Media Management Packages

Our Social Media Management Packages are separated into our Bronze, Silver or Gold Packages, as well as being included in the overall Platinum Package. However, we also include our Starter Package for Social Media Management, which acts as an introduction to the Social Media Management we offer.

So, from as little as £49 a month, you can receive our Starter Social Media Management Package, and witness how we can improve your business’ online presence initially. Our Starter Package only covers Facebook and Twitter, as we would consider these the two predominant Social Media Channels. It will give you a taster about how we can boost your business’ Facebook and Twitter usage.

After our Starter Package, we can then expand into our Bronze, Silver and Gold Packages. Our Bronze and Silver Packages allow you to choose 3 Social Media Channels for us to manage, although the Bronze would give you minimum coverage and the Silver would give you extra. Then, our Gold Package allows you to choose 4 Social Media Channels, and we will manage them all fully and maintain a constant presence for your business, expanding your consumer base thoroughly.

These packages are priced monthly, although in this price you will receive weekly attention to your Social Media. This is why we have broken down our Social Media Management services into weekly tables, so you can easily see exactly what we will do for your business week-to-week. For example, if you were interested in Facebook Management, we have broken down exactly how many updates you will achieve per week through the separate monthly packages, depending on whether you choose this channel via our Starter, Bronze, Silver or Gold Package.

We are highly experienced in Social Media Management, and know how to expand your brand, consumer base, and make your business succeed online. We offer a wide variety of Social Media Channels that you may be interested in, from the obvious Facebook to the more unique Vine. We can handle any Social Media Channel of your choice, and we have broken down each Channel into tables so you can witness how we can use them to enhance your business.

Check out our Social Media Services here for a fully comprehensive breakdown of what each Social Media Channel offers your business.

Additionally, if you were wondering about the exact benefits of Social Media Marketing, check out our article here.

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Content Marketing

Our Content Marketing Packages are also separated into Bronze, Silver and Gold Package options. We outline exactly what we will do for your business monthly, including Targeted Marketing Campaigns and monthly SEO for your online presence, as well as blog creation and written blog articles relating to your business.

It is also possible for us to maintain and manage your website and WordPress blog, if you were to acquire our Gold Package. However, for all three packages we offer written blog articles, however we can offer you a greater quantity of material in our larger packages.

For all three Bronze, Silver and Gold Packages, we will handle your SEO and Online PR to a varied extent. We also offer monthly reports from Google Analytics statistics. This will reveal how well your website is doing and how much traffic your business is generating, as well as showing how your consumers and website visitors are acting on your site, including the pages and features that resonate with your audience.

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Please check out our Digital Marketing Services here! We fully explain how SEO and Content will enhance your business, boosting your online presence and brand identity.

If you were wondering how Content Marketing works and how it will benefit your business, take a look at our article here for more information.

 
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WordPress Blog and Website Design Services

The services we can offer you towards your blog and website design vary slightly to the monthly packages of the other two, mainly because we don’t offer separate Bronze, Silver or Gold options.

However, this is mainly due to the fact that many of these services come as one-off costs. For example, we can create a WordPress blog or Landing Page for your business, which would start at a one-off guideline cost. We can also offer services such as banner or header designs, either for your WordPress Blog, Website, or any Social Media Channel.

As part of these services, we also offer you the opportunity to manage your WordPress Blog or Website, separately from our Content Marketing. These prices would start at approximately £49 per month, although would vary depending on the amount of management required. Also, we offer our blog article and content creation at a separate cost, at the guideline price of £28 per 1000 words. Additionally, we can also offer proofreading and editing services, if you would like us to check your blog article content, for only £16 per 1000 words.

We would like our services to be as flexible as you would like, and if you would like to receive an individual service outside of the entire package, that is fully available.

Check out our WordPress Blog Creation and Management page here, explaining exactly how this will help and boost your business.

Also, if you were wondering how blogging helps your business, and truly boosts your Search Engine Optimisation, then take a read of our article here.

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Pricing

Our prices for each package are additional to our other packages, however if you would like to combine any of our three Digital Marketing Services, we can offer you discounted prices. For example, if you would like to combine our Social Media Management and Content Marketing services, then we can offer you a combined price point, depending on the quantity of services you would like.

Also, if you would like to receive individual services outside of the full packages, then that is available. We would be able to agree on a bespoke quantity and level of services for your business, and quote you a guideline price for these services. Please don’t hesitate to contact us directly about any prices or options for tailoring our Digital Marketing Services.

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The full breakdown of our services can be found in our Price Packages here. Also, take a look at our comprehensive breakdown of our services and how each channel and option can benefit your business here.

Please contact us today to speak to us and arrange any of the packages. We look forward to hearing from you!