How To Utilise Your Social Media Headers – 5 Creative Brand Examples

How To Utilise Your Social Media Headers – 5 Creative Brand Examples

Visual social media, and visual content within social media, has become more important than ever. There are social media channels, such as Instagram or Pinterest, which are solely designed for image or video sharing and connecting with people through visual media. However, even regular social media channels, such as Facebook and Twitter, have begun putting more and more emphasis on images and visual content as a way to connect with other users.

One of the main ways to utilise and make the most of images on your social media profiles has always been through your profile picture. On every social media channel, this is definitely the most important image, whether on a personal profile or a business page. For businesses, this is the place you attach your company logo, as it’s the first thing that users see of your profile. Your profile picture, for company or personal use, is always attached to your comments and content on any social media channel.

However, there are restraints on your profile picture. Mainly, your profile picture is only capable of revealing a small image connotation of your business’ or personal page. This means that you aren’t able to show as much creativity, or reveal as much information, through your profile picture alone.

Therefore, ever since Facebook developed their Cover Photo, the majority of the other social media channels have followed suit; allowing you to show a large header picture on your separate profiles. As these header images, or cover photos, are the largest image on your profile, this gives you more freedom to reflect your personal profile, or your business page, in a creative way. A header image also gives you a better, and bigger, opportunity to showcase your business or brand through this social media, and reveal more information to your consumers or potential new customers.

social-media-dimensions
 

At this present time, Facebook, Twitter, Google+ and YouTube are the main social media platforms that utilise a header image capability on their pages and profiles. Additionally, LinkedIn has recently started looking into cover image possibilities – allowing their Premium Members (paying members) to add a background photo onto their profiles. LinkedIn states that they will begin rolling this out to non-paying members once they have ensured that it functions correctly (although it will probably be a while, as they will undoubtedly use their cover image as an incentive to become Premium).

The fact that header images now play such a vital role in every main social media platform’s profiles shows how important it is to make the best use of your header image, whether business or personal page. For business purposes, your cover image can be used to convey the message of your brand in more depth, or even to advertise an important feature of your company.

It is also now possible to put a significant amount of text, and create a call to action through your cover image on these social media platforms. This means that there is even more potential to advertise your business through your social media profiles.

Allow us to give you 5 creative examples for how you can make the most of your social media header image or cover photo, in order to enhance and advertise your business!

1. Showcase Your Products Creatively

The most important part of creating a good header image is to focus on the visual aspect. Although your business can now advertise using words and calls to action, one of the most effective ways to showcase your business is through creatively representing your products or services. Take a look at these brands for fun examples:

cadburytwit
 

disneyfb
 

2. Enhance Your Header Through Your Profile Picture

This is perhaps easier on Facebook, over the other social media channels, and it was more widely used when Facebook first developed their cover images. Although, it is still a fun feature that you can take advantage of. Many brands, and personal profiles, have created funny images through this, and it is still something to look into for your brand’s Facebook profile.

jdfb
 

pepsifb
 

3. Promote New Products, Services or Events

If you have a new product, service or event to advertise, then it’s obvious that you can effectively showcase this through your header image. The image is the biggest on all social media profiles, meaning you have more space to advertise the new product or event, utilising calls to action as well as inviting imagery of the product.

mcdonaldstwitter
 

linkedinevent
 

4. Straightforward Call to Action

In a similar way to promoting a new product or event, a straightforward call to action is always a useful and effective way to use your social media header image. Invite your consumers to contact you in some way, or visit your website, or join you on another social media platform. If you utilise them on your website and for your general online presence, then why not use them for your cover image in the same way?

LinkedIn-Header-Image-1030x387
 

vauxhallyoutube
 

5. Seasonal Celebrations or Promotions

One way of making sure you keep your header image fresh and up to date is through using it to celebrate the changing seasons. With themed headers, your business will look current and on trend. Also, you could utilise the seasons to create seasonal promotions or deals, and advertise this through your cover photo. The only problem with this is you must remember to keep an eye on your header image, and remember that you need to change it at least four times a year – when the seasons change!

starbucksfb
 

dominostwitter
 

Ultimately, just have fun with your cover photos or header images!

Remember that it can be a crucial place to advertise or showcase your business and brand image. Visual social media and marketing is more valued than ever, and all social media users will pay attention to the main header image featured on your profile.

Mainly, however you want to represent your business or personal profile with your cover image, just make sure you utilise it in some way. The majority of business and personal accounts have a header image for all of the social media platforms that use the cover photo function, so it is important that you don’t forget about the header when you create your accounts!
 

If you would like Bright Yellow Creative to help you optimise your social media profiles through your header image, or any other part of the profile, then contact us today!

We know exactly how to make social media work for your business, so take a look at our social media services here and our excellent price packages breakdown here! Represent your brand effectively through social media now!

Bright Yellow Creative Group’s Brand New Monthly Priced Packages

Bright Yellow Creative Group’s Brand New Monthly Priced Packages

We have recently introduced our monthly priced packages for our Social Media Management, Content Marketing and WordPress Blog / Website Design Packages, which can be found here.

We have designed these packages to be as flexible as possible, and clearly show exactly what we do, and how we can benefit you and your business!

The packages are created for you to pick and choose the services you would like to receive, and at what quantity. For example, if you were to pick one of our Social Media Management packages, it is easy for you to add Content Marketing to the package at any time, simply at a small extra cost.

The packages are all priced monthly, with our Social Media Management and Content Marketing additionally separated into Bronze, Silver or Gold Packages. The Bronze Package would give you the minimum amount of management, leading up to the Gold Package, which would give you the maximum amount of complete management for either your Social Media or Content Marketing.

reach1thumb

Platinum Package

There is also our additional package, which is the Platinum Package. Our Platinum Package differs slightly because it covers all three of the ways we can help you Digitally Market your business: Social Media Management, Content Marketing and WordPress Blog / Website Design.

We strongly suggest our Platinum Package if you are a business starting out, as we can really boost your online presence and consumer base, as well as creating a Blog and Website for your new business.

Also, the Platinum Package would include every Social Media Channel you would like to be managed, as well as our maximum Content Marketing and Blog Creation every month. It is an absolute value for money, as it provides you with everything you could possibly need to enhance your business.

We can make our Platinum Package bespoke to you, suiting all of your business’ needs and brand values.

platpacks

 

However, if you would like to purchase the packages separately, here is a breakdown of the three different packages and how we will benefit you and your business!

social-media

Social Media Management Packages

Our Social Media Management Packages are separated into our Bronze, Silver or Gold Packages, as well as being included in the overall Platinum Package. However, we also include our Starter Package for Social Media Management, which acts as an introduction to the Social Media Management we offer.

So, from as little as £49 a month, you can receive our Starter Social Media Management Package, and witness how we can improve your business’ online presence initially. Our Starter Package only covers Facebook and Twitter, as we would consider these the two predominant Social Media Channels. It will give you a taster about how we can boost your business’ Facebook and Twitter usage.

After our Starter Package, we can then expand into our Bronze, Silver and Gold Packages. Our Bronze and Silver Packages allow you to choose 3 Social Media Channels for us to manage, although the Bronze would give you minimum coverage and the Silver would give you extra. Then, our Gold Package allows you to choose 4 Social Media Channels, and we will manage them all fully and maintain a constant presence for your business, expanding your consumer base thoroughly.

These packages are priced monthly, although in this price you will receive weekly attention to your Social Media. This is why we have broken down our Social Media Management services into weekly tables, so you can easily see exactly what we will do for your business week-to-week. For example, if you were interested in Facebook Management, we have broken down exactly how many updates you will achieve per week through the separate monthly packages, depending on whether you choose this channel via our Starter, Bronze, Silver or Gold Package.

We are highly experienced in Social Media Management, and know how to expand your brand, consumer base, and make your business succeed online. We offer a wide variety of Social Media Channels that you may be interested in, from the obvious Facebook to the more unique Vine. We can handle any Social Media Channel of your choice, and we have broken down each Channel into tables so you can witness how we can use them to enhance your business.

Check out our Social Media Services here for a fully comprehensive breakdown of what each Social Media Channel offers your business.

Additionally, if you were wondering about the exact benefits of Social Media Marketing, check out our article here.

socialmediapacks

Content Marketing

Our Content Marketing Packages are also separated into Bronze, Silver and Gold Package options. We outline exactly what we will do for your business monthly, including Targeted Marketing Campaigns and monthly SEO for your online presence, as well as blog creation and written blog articles relating to your business.

It is also possible for us to maintain and manage your website and WordPress blog, if you were to acquire our Gold Package. However, for all three packages we offer written blog articles, however we can offer you a greater quantity of material in our larger packages.

For all three Bronze, Silver and Gold Packages, we will handle your SEO and Online PR to a varied extent. We also offer monthly reports from Google Analytics statistics. This will reveal how well your website is doing and how much traffic your business is generating, as well as showing how your consumers and website visitors are acting on your site, including the pages and features that resonate with your audience.

contentmarkpack

 

Please check out our Digital Marketing Services here! We fully explain how SEO and Content will enhance your business, boosting your online presence and brand identity.

If you were wondering how Content Marketing works and how it will benefit your business, take a look at our article here for more information.

 
content-marketing-header

WordPress Blog and Website Design Services

The services we can offer you towards your blog and website design vary slightly to the monthly packages of the other two, mainly because we don’t offer separate Bronze, Silver or Gold options.

However, this is mainly due to the fact that many of these services come as one-off costs. For example, we can create a WordPress blog or Landing Page for your business, which would start at a one-off guideline cost. We can also offer services such as banner or header designs, either for your WordPress Blog, Website, or any Social Media Channel.

As part of these services, we also offer you the opportunity to manage your WordPress Blog or Website, separately from our Content Marketing. These prices would start at approximately £49 per month, although would vary depending on the amount of management required. Also, we offer our blog article and content creation at a separate cost, at the guideline price of £28 per 1000 words. Additionally, we can also offer proofreading and editing services, if you would like us to check your blog article content, for only £16 per 1000 words.

We would like our services to be as flexible as you would like, and if you would like to receive an individual service outside of the entire package, that is fully available.

Check out our WordPress Blog Creation and Management page here, explaining exactly how this will help and boost your business.

Also, if you were wondering how blogging helps your business, and truly boosts your Search Engine Optimisation, then take a read of our article here.

wordpressblog

Pricing

Our prices for each package are additional to our other packages, however if you would like to combine any of our three Digital Marketing Services, we can offer you discounted prices. For example, if you would like to combine our Social Media Management and Content Marketing services, then we can offer you a combined price point, depending on the quantity of services you would like.

Also, if you would like to receive individual services outside of the full packages, then that is available. We would be able to agree on a bespoke quantity and level of services for your business, and quote you a guideline price for these services. Please don’t hesitate to contact us directly about any prices or options for tailoring our Digital Marketing Services.

starsss

 

The full breakdown of our services can be found in our Price Packages here. Also, take a look at our comprehensive breakdown of our services and how each channel and option can benefit your business here.

Please contact us today to speak to us and arrange any of the packages. We look forward to hearing from you!

How Often Should You Post to Facebook?

How Often Should You Post to Facebook?

When posting to Facebook, on either your business or personal account, it can be tempting to post continuous updates as well as all of the interesting/funny news stories you find online. Facebook is designed for sharing content and connecting with people, so theoretically there is nothing wrong with constant updates and links.

However, you will run the risk of being considered a News Feed ‘spammer’, and other Facebook users (either in your Friends list or who Like your page) will most likely get irritated by you. This will obviously lead to the opposite desired effect of making a connection and informing fellow users, and may result in your Friends and Like connections possibly removing you from their News Feed somehow.

So, this is the main question when it comes to Facebook: how often should you post? Also, how often is too often?

 

Stop Spamming

The first thing to do when it comes to your Facebook posting is check how much you are posting every day. For a business page, you can run a higher risk of coming across as ‘spamming’ if you post too often, and too often is definitely less than for a personal profile page.

As a business page on Facebook, you will find that at first it is difficult to find a brand personality, and the type of content you want to link to your followers and potential consumers. However, once you have found your brand niche, and the content that relates to and connects with your consumers, you will often find that there are so many things you want to share with your audience. This is great, but this is also when you will find it difficult to control how often you are posting.

As far as what constitutes as ‘spamming’, or irritating your followers and consumers, if you find yourself posting 3 times a day or more, you are on the verge of crossing the line. Studies have shown that, in fact, after an average of 2 daily posts, your Facebook followers will tune out and find your post more annoying than interesting. Therefore, we would advise that the most optimal amount of times to post on Facebook is 2 per day, and 3 maximum, if you require.

 

spam1

 

Space It Out

The second factor is to consider the times of which you are posting in detail. If you have ever typed in anything about Facebook posting into Google, you will find at least one infographic informing you of all the best times in a day to post to various social media platforms. However, not saying to completely ignore these, but we believe that the best way to work out what times to post per day is by trial and error.

Each business page is different, relates to individual business and services, and relies on a different audience and consumer base. This all means that the times to post per day would be different for every separate business and brand, in order to get the most engagement and connect with your audience beneficially. For example, a lifestyle brand would find that the best engagement is during lunch hours, or later in the afternoon or early evening, as opposed to in the morning. Whereas, a financial type of business would find that they reach a better audience in the earlier morning, and would achieve no reach if they were to post in the evening.

The best way to go about starting your Facebook posting is to begin with the standard 2 posts a day, during morning and afternoon periods, and monitor your engagement and views with your audience over a certain timeframe. Also, consider how your target audience would use Facebook on the weekends, and whether it would change from the weekday. Then simply adjust your Facebook posting, based on the monitoring, to gain the optimal engagement with your potential consumers.

 

Facebook Engagement

Recently, Facebook has gained a lot of media coverage with regards to the engagement that businesses and brands can reach through the platform. Many marketers have been complaining that Facebook has drastically dropped the organic reach of many business pages’ posts. For example, the engagement dropped by over half for many pages.

People are generally unhappy about this decrease in organic reach and engagement, as it appears to come from Facebook’s desire to have brands and businesses paying to advertise and reach their targeted audience through the platform. In June 2014, Facebook’s VP of Ads Product Marketing, Brian Boland, even stated as much, saying: “Facebook is far more effective when businesses use paid media to help meet their goals. Your business won’t always appear on the first page of a search result unless you’re paying to be part of that space.”

However, another reason for this drop in Facebook engagement for brands is that there are simply a lot more people and businesses on Facebook, meaning more traffic and other posts to compete with. Facebook works by generating relevant news stories in your News Feed, which they feel will be of interest to you based on your most clicked on and viewed posts. This means that not only does it affect business pages, but you will also find more stories from people you communicate with or view more than with other people in your Friends list.

The fact that Facebook curates your individual News Feed isn’t bad, as it assures that the users who are interested can view all of the content and not miss updates that could be important to them. However, their policy just makes it more awkward for businesses to try and reach their target audience if Facebook is editing the individual user engagement.

 

reach1thumb

 

Page Engagement

In addition to these general Facebook reach rules and News Feed curation, individual business or brand pages have their own organic reach statistics. In general, Facebook seems to make sure your posts gain more widespread reach if you post less frequently per day.

For example, if you only post the 1 link or update per day, Facebook will allow more of your consumers to view that post. Conversely, if you post 5 per day, Facebook appears to separate the organic reach out over the 5 posts, meaning less reach per post. This basically confirms the fact that not even one user who has liked your page will receive all of your updates in their News Feed, without visiting your business page directly.

This fact just adds to the fact that you should post a maximum of 3 updates per day, and preferably 2. Although, as far as individual business page engagement, if you posted just 1 update or link each day, you would technically gain more reach from that one post.

 

Ultimately, we advise for businesses to keep to the 2-per-day rule, in order to make sure you are reaching your business’ potential on Facebook. However, it would be interesting for you to test out your brand and business page on Facebook during different times, to find out the optimal times for your individual business.

Also, as far as Facebook engagement, their rates and organic reach have currently begun rising again. Facebook has reacted to peoples’ complaints about the lack of organic reach, and attempted to amend this for business and brand pages. As part of this, recently Facebook has created their “Save” button feature, which you may have noticed on brand pages, alongside the “Like/Unlike” button. This is an attempt to further the organic reach and traffic from Facebook, as it works as a reading list function, to save the page for later. This “Save” buton will count towards your overall business page engagement, and will be beneficial for businesses through this channel, according to Facebook. So, time to wait and see how much difference the “Save” button makes.

 

save1

 

If you are interested in finding more about how often your business should post on Facebook, and how you can best optimise your audience and potential consumers to gain desired brand engagement, then Bright Yellow Creative can help!

We will sort out your Facebook business page, and create and share interesting content to engage with your viewers and consumers.

Contact us for more information about our social media packages here, and take a look at our social media services here (our specific Facebook services can be found here).

See how we can benefit your business through Facebook, and other social media, starting today!