Visual social media, and visual content within social media, has become more important than ever. There are social media channels, such as Instagram or Pinterest, which are solely designed for image or video sharing and connecting with people through visual media. However, even regular social media channels, such as Facebook and Twitter, have begun putting more and more emphasis on images and visual content as a way to connect with other users.
One of the main ways to utilise and make the most of images on your social media profiles has always been through your profile picture. On every social media channel, this is definitely the most important image, whether on a personal profile or a business page. For businesses, this is the place you attach your company logo, as it’s the first thing that users see of your profile. Your profile picture, for company or personal use, is always attached to your comments and content on any social media channel.
However, there are restraints on your profile picture. Mainly, your profile picture is only capable of revealing a small image connotation of your business’ or personal page. This means that you aren’t able to show as much creativity, or reveal as much information, through your profile picture alone.
Therefore, ever since Facebook developed their Cover Photo, the majority of the other social media channels have followed suit; allowing you to show a large header picture on your separate profiles. As these header images, or cover photos, are the largest image on your profile, this gives you more freedom to reflect your personal profile, or your business page, in a creative way. A header image also gives you a better, and bigger, opportunity to showcase your business or brand through this social media, and reveal more information to your consumers or potential new customers.
At this present time, Facebook, Twitter, Google+ and YouTube are the main social media platforms that utilise a header image capability on their pages and profiles. Additionally, LinkedIn has recently started looking into cover image possibilities – allowing their Premium Members (paying members) to add a background photo onto their profiles. LinkedIn states that they will begin rolling this out to non-paying members once they have ensured that it functions correctly (although it will probably be a while, as they will undoubtedly use their cover image as an incentive to become Premium).
The fact that header images now play such a vital role in every main social media platform’s profiles shows how important it is to make the best use of your header image, whether business or personal page. For business purposes, your cover image can be used to convey the message of your brand in more depth, or even to advertise an important feature of your company.
It is also now possible to put a significant amount of text, and create a call to action through your cover image on these social media platforms. This means that there is even more potential to advertise your business through your social media profiles.
Allow us to give you 5 creative examples for how you can make the most of your social media header image or cover photo, in order to enhance and advertise your business!
1. Showcase Your Products Creatively
The most important part of creating a good header image is to focus on the visual aspect. Although your business can now advertise using words and calls to action, one of the most effective ways to showcase your business is through creatively representing your products or services. Take a look at these brands for fun examples:
2. Enhance Your Header Through Your Profile Picture
This is perhaps easier on Facebook, over the other social media channels, and it was more widely used when Facebook first developed their cover images. Although, it is still a fun feature that you can take advantage of. Many brands, and personal profiles, have created funny images through this, and it is still something to look into for your brand’s Facebook profile.
3. Promote New Products, Services or Events
If you have a new product, service or event to advertise, then it’s obvious that you can effectively showcase this through your header image. The image is the biggest on all social media profiles, meaning you have more space to advertise the new product or event, utilising calls to action as well as inviting imagery of the product.
4. Straightforward Call to Action
In a similar way to promoting a new product or event, a straightforward call to action is always a useful and effective way to use your social media header image. Invite your consumers to contact you in some way, or visit your website, or join you on another social media platform. If you utilise them on your website and for your general online presence, then why not use them for your cover image in the same way?
5. Seasonal Celebrations or Promotions
One way of making sure you keep your header image fresh and up to date is through using it to celebrate the changing seasons. With themed headers, your business will look current and on trend. Also, you could utilise the seasons to create seasonal promotions or deals, and advertise this through your cover photo. The only problem with this is you must remember to keep an eye on your header image, and remember that you need to change it at least four times a year – when the seasons change!
Ultimately, just have fun with your cover photos or header images!
Remember that it can be a crucial place to advertise or showcase your business and brand image. Visual social media and marketing is more valued than ever, and all social media users will pay attention to the main header image featured on your profile.
Mainly, however you want to represent your business or personal profile with your cover image, just make sure you utilise it in some way. The majority of business and personal accounts have a header image for all of the social media platforms that use the cover photo function, so it is important that you don’t forget about the header when you create your accounts!
If you would like Bright Yellow Creative to help you optimise your social media profiles through your header image, or any other part of the profile, then contact us today!
We know exactly how to make social media work for your business, so take a look at our social media services here and our excellent price packages breakdown here! Represent your brand effectively through social media now!
Some blame the internet for the widespread usage of brand names used in our everyday language. However, the usage of brand names as everyday terms, verbs and nouns is nothing new. There are a lot of brands that we all use in everyday conversation without thinking about it, or perhaps without even realising it’s a brand.
The fact that so many brands can go basically unnoticed in our modern language and accepted lexicon definitely signifies how powerful they have become. However, it is uncertain whether a brand name becoming an everyday term is a good or bad thing.
Many claim that obviously it is the utmost praise for that brand, as it has now become a representative and synonymous for that particular product. However, there are certainly downsides, especially when you consider that colloquialising brand names causes the brand to lose its whole identity.
Benefits of Verbalising Brands
There is no disputing the fact that brands still aspire to become a common term, verb or noun. For example, many online websites, services and social media crave the Google effect, aiming mainly to become verbalised in that way.
One well-known example of an online branded service that certainly aspired to the Google effect is rival search engine Bing. Microsoft brought out Bing in 2009, and started attempting to gain the success and notoriety of Google. Google has become synonymous with online search engines, and is the biggest used.
Bing was launched with the intention to become a verb in the way that Google has. Microsoft CEO and Bing creator, Steve Ballmer, claimed they named Bing as such because it is an easy term to use for searching. He claimed that people would naturally say “Bing it”, in the same way of the common “Google it”. Microsoft launched a whole advertising and marketing campaign revolving around the term, and trying to get it colloquialised. Well… we all know how well that turned out.
However, Bing’s attempt does signify the majority of brand aspirations towards verbalising their brand, or having their brand become a noun. Simply because the branded product or service would gain more recognition from becoming an everyday term. Also, what greater public acknowledgement than for your brand to become synonymous with that particular product or service?
We did our own “Bing it On”… Sorry Bing.
Cons of Brand Colloquialisation
Although we praise the verbalisation of brand names as everyday terms, and can see the positives in a Google effect, there are no denying the cons. Also, is it really all that good for a brand to become synonymous with a product or service?
If you think of many of the brands that have become common nouns, the majority of people forget that the term is an actual branded name. Becoming a noun or verb does force the brand into losing their individual brand identity, which they must have worked so hard to create initially. This means that their brand ultimately loses all meaning and becomes generalised.
Consequently, the most disappointing result of brands becoming generalised is that the majority of people don’t actually use the brand they are claiming to use. If we think of the Sellotape example: how many of us are simply purchasing the cheaper alternate sticky tape, but still calling it Sellotape?
A few examples of brands that have become common nouns are: Hoover, Chapstick, Tupperware and Post-Its. In the office, we are all agreed that, despite using these terms frequently, we don’t necessarily use those specific products. However, does this really impact negatively on their success all that much?
Also, there are many brands that are commonly used in households, that haven’t become nouns or verbalised at all. It is inexplicable to understand how certain products and services become colloquial terms, while others don’t, but achieve similar success.
If you consider the term Hoover – it is widely used as a term for vacuuming, whereas the success of alternate vacuuming products has signified that many actually no longer use the Hoover. Conversely, the creator of Dyson, James Dyson, has stated several times that his main goal and ambition is to get Dyson verbalised. Dyson has certainly become a massively successful brand of vacuums, although many are using his product and still calling it Hoovering.
Brand Power and Future Aspiration
Considering that the goal for many widely known brands is to become verbalised or a noun does suggest that the pros for becoming a colloquialised brand far outweighs the cons. Also, the brands that have become everyday terms are the most successful, and have gained that success previously, whether people are currently using them in conversation without buying the products, or not. They are still widespread, renowned, and commonly acknowledged.
The notoriety of these brands makes them known all around the world, despite language barriers, which certainly emphasises the power of brands. No matter your stance on whether colloquialising brands is a good or bad thing, there is no denying that the ability to connect languages and countries is highly powerful. Branding is simply one of the most renowned and powerful advertising and marketing tools of all time.
Here at Bright Yellow Creative, we have been working out the brand names that we use in our everyday language. The realisations are definitely surprising! There are so many brand names that we use so commonly, it is strange to remember that they actually only should connote to that one brand. Try and think of brand names that you use in regular conversations – there are more than you first think!
While you’re thinking of your favourite, well-known brands, take a look at our article about logos here, and how important they are in creating and enforcing a brand!
Bright Yellow Creative are pros at all things branding, and digital marketing. Check out our services here for how we can create a bespoke brand identity for your business!
We have recently introduced our monthly priced packages for our Social Media Management, Content Marketing and WordPress Blog / Website Design Packages, which can be found here.
We have designed these packages to be as flexible as possible, and clearly show exactly what we do, and how we can benefit you and your business!
The packages are created for you to pick and choose the services you would like to receive, and at what quantity. For example, if you were to pick one of our Social Media Management packages, it is easy for you to add Content Marketing to the package at any time, simply at a small extra cost.
The packages are all priced monthly, with our Social Media Management and Content Marketing additionally separated into Bronze, Silver or Gold Packages. The Bronze Package would give you the minimum amount of management, leading up to the Gold Package, which would give you the maximum amount of complete management for either your Social Media or Content Marketing.
There is also our additional package, which is the Platinum Package. Our Platinum Package differs slightly because it covers all three of the ways we can help you Digitally Market your business: Social Media Management, Content Marketing and WordPress Blog / Website Design.
We strongly suggest our Platinum Package if you are a business starting out, as we can really boost your online presence and consumer base, as well as creating a Blog and Website for your new business.
Also, the Platinum Package would include every Social Media Channel you would like to be managed, as well as our maximum Content Marketing and Blog Creation every month. It is an absolute value for money, as it provides you with everything you could possibly need to enhance your business.
We can make our Platinum Package bespoke to you, suiting all of your business’ needs and brand values.
However, if you would like to purchase the packages separately, here is a breakdown of the three different packages and how we will benefit you and your business!
Social Media Management Packages
Our Social Media Management Packages are separated into our Bronze, Silver or Gold Packages, as well as being included in the overall Platinum Package. However, we also include our Starter Package for Social Media Management, which acts as an introduction to the Social Media Management we offer.
So, from as little as £49 a month, you can receive our Starter Social Media Management Package, and witness how we can improve your business’ online presence initially. Our Starter Package only covers Facebook and Twitter, as we would consider these the two predominant Social Media Channels. It will give you a taster about how we can boost your business’ Facebook and Twitter usage.
After our Starter Package, we can then expand into our Bronze, Silver and Gold Packages. Our Bronze and Silver Packages allow you to choose 3 Social Media Channels for us to manage, although the Bronze would give you minimum coverage and the Silver would give you extra. Then, our Gold Package allows you to choose 4 Social Media Channels, and we will manage them all fully and maintain a constant presence for your business, expanding your consumer base thoroughly.
These packages are priced monthly, although in this price you will receive weekly attention to your Social Media. This is why we have broken down our Social Media Management services into weekly tables, so you can easily see exactly what we will do for your business week-to-week. For example, if you were interested in Facebook Management, we have broken down exactly how many updates you will achieve per week through the separate monthly packages, depending on whether you choose this channel via our Starter, Bronze, Silver or Gold Package.
We are highly experienced in Social Media Management, and know how to expand your brand, consumer base, and make your business succeed online. We offer a wide variety of Social Media Channels that you may be interested in, from the obvious Facebook to the more unique Vine. We can handle any Social Media Channel of your choice, and we have broken down each Channel into tables so you can witness how we can use them to enhance your business.
Check out our Social Media Services here for a fully comprehensive breakdown of what each Social Media Channel offers your business.
Additionally, if you were wondering about the exact benefits of Social Media Marketing, check out our article here.
Our Content Marketing Packages are also separated into Bronze, Silver and Gold Package options. We outline exactly what we will do for your business monthly, including Targeted Marketing Campaigns and monthly SEO for your online presence, as well as blog creation and written blog articles relating to your business.
It is also possible for us to maintain and manage your website and WordPress blog, if you were to acquire our Gold Package. However, for all three packages we offer written blog articles, however we can offer you a greater quantity of material in our larger packages.
For all three Bronze, Silver and Gold Packages, we will handle your SEO and Online PR to a varied extent. We also offer monthly reports from Google Analytics statistics. This will reveal how well your website is doing and how much traffic your business is generating, as well as showing how your consumers and website visitors are acting on your site, including the pages and features that resonate with your audience.
Please check out our Digital Marketing Services here! We fully explain how SEO and Content will enhance your business, boosting your online presence and brand identity.
If you were wondering how Content Marketing works and how it will benefit your business, take a look at our article here for more information.
WordPress Blog and Website Design Services
The services we can offer you towards your blog and website design vary slightly to the monthly packages of the other two, mainly because we don’t offer separate Bronze, Silver or Gold options.
However, this is mainly due to the fact that many of these services come as one-off costs. For example, we can create a WordPress blog or Landing Page for your business, which would start at a one-off guideline cost. We can also offer services such as banner or header designs, either for your WordPress Blog, Website, or any Social Media Channel.
As part of these services, we also offer you the opportunity to manage your WordPress Blog or Website, separately from our Content Marketing. These prices would start at approximately £49 per month, although would vary depending on the amount of management required. Also, we offer our blog article and content creation at a separate cost, at the guideline price of £28 per 1000 words. Additionally, we can also offer proofreading and editing services, if you would like us to check your blog article content, for only £16 per 1000 words.
We would like our services to be as flexible as you would like, and if you would like to receive an individual service outside of the entire package, that is fully available.
Check out our WordPress Blog Creation and Management page here, explaining exactly how this will help and boost your business.
Also, if you were wondering how blogging helps your business, and truly boosts your Search Engine Optimisation, then take a read of our article here.
Our prices for each package are additional to our other packages, however if you would like to combine any of our three Digital Marketing Services, we can offer you discounted prices. For example, if you would like to combine our Social Media Management and Content Marketing services, then we can offer you a combined price point, depending on the quantity of services you would like.
Also, if you would like to receive individual services outside of the full packages, then that is available. We would be able to agree on a bespoke quantity and level of services for your business, and quote you a guideline price for these services. Please don’t hesitate to contact us directly about any prices or options for tailoring our Digital Marketing Services.
The full breakdown of our services can be found in our Price Packages here. Also, take a look at our comprehensive breakdown of our services and how each channel and option can benefit your business here.
Please contact us today to speak to us and arrange any of the packages. We look forward to hearing from you!
The basic definition of a logo (which is actually an abbreviation of the word ‘logotype’) is known as a graphic mark, emblem or a symbol used to aid and promote instant public recognition. All sorts of businesses, products and organisations commonly use logos currently. The logo helps create and boost a brand based around the business or organisation, and usually reflects the brand ethics and what the organisation stands for. Logos are also usually trademarked in order to avoid copies and brand convolution.
Logos are arguably the most important part of a brand’s image, as it is usually the first image that comes to mind when consumers think of the business or product. However, the fact that logos are such an important facet of a business or organisation does add pressure to creating the logo. It needs to be original, eye-catching, and represent all factors of your brand fully. There are so many examples of bad logos or logos that somewhat missed the mark (London 2012 Olympics anyone?), and you certainly don’t want to make your logo busy enough that consumers can mistake it for anything unintended.
Here at Bright Yellow Creative, we love logos and discovering the evolution and history behind their creation. The three of us have therefore come up with three of our absolute favourite logo designs to give you effective examples of how logos really work!
Emma, Digital Brand Manager
I love the Amazon logo, not only because it uses our favourite colour of yellow but because of elements that make up the logo.
It’s such a simple and clean design, but I love the fact that the arrow detail is actually showing that Amazon provide everything from A to Z, as well as having a curve that looks like a smile. This detail apparently represents the smile left on a customers face (!), but I like to think it is just gives the feeling of happiness, which is important for any retail business, online or offline.
This famous arrow was incorporated in 2000, brilliantly replacing the simple yellow line that was featured underneath the word previously. This feature was added to symbolise how a consumer could truly find everything on Amazon.com. The arrow / smile is particularly effective as it is recognizable today on its own, without the wording supplementing it, which really reflects how bold and beneficial this has been to their Amazon brand.
Amazon as a company was established in 1994, and first went online in 1995. The company quickly expanded, becoming one of the biggest online retailers today. And, throughout Amazon’s continued growth and domination of the online retail market, they have kept this simple but effective logo relatively the same. This really shows how great a design it actually is.
Yasmin, Assistant Brand Manager
I love the Coca-Cola logo, as it is definitely one of the most recognisable brands of all time, sold all around the world.
Coca-Cola was invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia, and since then the product, brand and logo have developed massively. The first logo looked really basic, consisting of capitals spelling out the words, which lasted a year until they reinvented the logo in 1887 to look similar to the one we know and recognise today. This famous script is called Spencerian, although in this early version the script would often vary depending on the application.
Since then, the Coca-Cola logo hasn’t experienced a drastic change, and has stayed consistent to the attractive swirled font. The next major change included the incorporation of the famous white wave, which has stayed with the logo since 1969. The wave was first known as the ‘Dynamic Ribbon Device’, and was based on reflecting the unique contour of their bottles.
The evolution of Coca-Cola to simply being known as Coke was also a change based on their logo design. In the 1960s, the word Coke made a slight appearance in an advertising campaign called “Things Go Better With Coke”. However, the generation of Coke as the used logo on bottles and cans wasn’t fully incorporated until 1985-87. This seems to be in relation to the creation of Diet Coke, which was invented in 1982, and uses the same style and font for the word ‘Coke’ as the one used for Coca-Cola around this time.
After 1987, Coca-Cola returned to its traditional name and swirled logo, although the brand utilised the word Coke underneath their traditional logo until 2002. After this, they finally dropped the word ‘Coke’ from the logo, returning to the uniquely refreshing design we appreciate today.
Carly, Assistant Brand Manager
My favourite logo has to be the Nike ‘Swoosh’, not only for the simplicity of the design, which is why it has become so well-known, but for the story behind it.
The founder Phil Knight was supplementing his income from “Blue Ribbon Sports Inc” (the name of the company before it became Nike), which was started in 1960, by teaching an accounting class at Portland State University. On his way to a meeting regarding the company, he came across a graphic design student in the hallway working on an assignment and asked her if she’d design artwork for the meeting. After this, in 1971, he asked her to design a shoe stripe for Nike that suggested movement, and the ‘swoosh’ was one of her design ideas.
The ‘swoosh’ is said to replicate the wing of the Greek Goddess of Victory as pictured to the left. Knight said that the ‘swoosh’ didn’t capture his imagination but as his time was running low he grabbed the ‘swoosh’ design and said: “I don’t love it, but it will grow on me.” The designer was only paid $35 for her original design, although, due to the massive rise of Nike and the brand’s renowned ‘swoosh’, she has since been paid greatly in company stocks.
Since the first ‘swoosh’ of 1971, where the word Nike was placed over the ‘swoosh’, they have revamped twice. Once in 1978, when they bolded and capitalised the word Nike, and placed it on top of the ‘swoosh’. And finally in 1995, they dropped the word Nike from their logo altogether, showing the strength of the ‘swoosh’ design that we all know and recognise today. It is simple, but a brilliantly effective logo that truly transformed Nike as a company.
So, what makes a good logo?
We believe that in creating a logo you should stick to a few basic rules.
Firstly, the logo must be simple. There is nothing worse than a busy logo, with so much going on that it makes it difficult for a consumer’s eye to focus on anything. It can be tempting to try and put every good idea into your logo, but we must stress that this would cause your target consumer to glaze over the image and not take any of it in. The best, and most recognisable, logos are the simple ones. This also leads to allowing your logo to become timeless, and not feel affected by any current trends or modern styles.
The third, and final, point is that your logo should be appropriate. When creating your logo, we advise that you sit down and think about your business’ values and ethics, and what you would like to represent as a brand. Then, when you come up with an image that you’d like to project to consumers, stick to it! Try and convey your brand in the simplest way possible, and use appropriate colours, images or fonts to represent yourself effectively.
What do you think about logos, and what are your favourite examples?
Has this inspired you to get creative with, or think differently about, yours?
When posting to Facebook, on either your business or personal account, it can be tempting to post continuous updates as well as all of the interesting/funny news stories you find online. Facebook is designed for sharing content and connecting with people, so theoretically there is nothing wrong with constant updates and links.
However, you will run the risk of being considered a News Feed ‘spammer’, and other Facebook users (either in your Friends list or who Like your page) will most likely get irritated by you. This will obviously lead to the opposite desired effect of making a connection and informing fellow users, and may result in your Friends and Like connections possibly removing you from their News Feed somehow.
So, this is the main question when it comes to Facebook: how often should you post? Also, how often is too often?
The first thing to do when it comes to your Facebook posting is check how much you are posting every day. For a business page, you can run a higher risk of coming across as ‘spamming’ if you post too often, and too often is definitely less than for a personal profile page.
As a business page on Facebook, you will find that at first it is difficult to find a brand personality, and the type of content you want to link to your followers and potential consumers. However, once you have found your brand niche, and the content that relates to and connects with your consumers, you will often find that there are so many things you want to share with your audience. This is great, but this is also when you will find it difficult to control how often you are posting.
As far as what constitutes as ‘spamming’, or irritating your followers and consumers, if you find yourself posting 3 times a day or more, you are on the verge of crossing the line. Studies have shown that, in fact, after an average of 2 daily posts, your Facebook followers will tune out and find your post more annoying than interesting. Therefore, we would advise that the most optimal amount of times to post on Facebook is 2 per day, and 3 maximum, if you require.
Space It Out
The second factor is to consider the times of which you are posting in detail. If you have ever typed in anything about Facebook posting into Google, you will find at least one infographic informing you of all the best times in a day to post to various social media platforms. However, not saying to completely ignore these, but we believe that the best way to work out what times to post per day is by trial and error.
Each business page is different, relates to individual business and services, and relies on a different audience and consumer base. This all means that the times to post per day would be different for every separate business and brand, in order to get the most engagement and connect with your audience beneficially. For example, a lifestyle brand would find that the best engagement is during lunch hours, or later in the afternoon or early evening, as opposed to in the morning. Whereas, a financial type of business would find that they reach a better audience in the earlier morning, and would achieve no reach if they were to post in the evening.
The best way to go about starting your Facebook posting is to begin with the standard 2 posts a day, during morning and afternoon periods, and monitor your engagement and views with your audience over a certain timeframe. Also, consider how your target audience would use Facebook on the weekends, and whether it would change from the weekday. Then simply adjust your Facebook posting, based on the monitoring, to gain the optimal engagement with your potential consumers.
Recently, Facebook has gained a lot of media coverage with regards to the engagement that businesses and brands can reach through the platform. Many marketers have been complaining that Facebook has drastically dropped the organic reach of many business pages’ posts. For example, the engagement dropped by over half for many pages.
People are generally unhappy about this decrease in organic reach and engagement, as it appears to come from Facebook’s desire to have brands and businesses paying to advertise and reach their targeted audience through the platform. In June 2014, Facebook’s VP of Ads Product Marketing, Brian Boland, even stated as much, saying: “Facebook is far more effective when businesses use paid media to help meet their goals. Your business won’t always appear on the first page of a search result unless you’re paying to be part of that space.”
However, another reason for this drop in Facebook engagement for brands is that there are simply a lot more people and businesses on Facebook, meaning more traffic and other posts to compete with. Facebook works by generating relevant news stories in your News Feed, which they feel will be of interest to you based on your most clicked on and viewed posts. This means that not only does it affect business pages, but you will also find more stories from people you communicate with or view more than with other people in your Friends list.
The fact that Facebook curates your individual News Feed isn’t bad, as it assures that the users who are interested can view all of the content and not miss updates that could be important to them. However, their policy just makes it more awkward for businesses to try and reach their target audience if Facebook is editing the individual user engagement.
In addition to these general Facebook reach rules and News Feed curation, individual business or brand pages have their own organic reach statistics. In general, Facebook seems to make sure your posts gain more widespread reach if you post less frequently per day.
For example, if you only post the 1 link or update per day, Facebook will allow more of your consumers to view that post. Conversely, if you post 5 per day, Facebook appears to separate the organic reach out over the 5 posts, meaning less reach per post. This basically confirms the fact that not even one user who has liked your page will receive all of your updates in their News Feed, without visiting your business page directly.
This fact just adds to the fact that you should post a maximum of 3 updates per day, and preferably 2. Although, as far as individual business page engagement, if you posted just 1 update or link each day, you would technically gain more reach from that one post.
Ultimately, we advise for businesses to keep to the 2-per-day rule, in order to make sure you are reaching your business’ potential on Facebook. However, it would be interesting for you to test out your brand and business page on Facebook during different times, to find out the optimal times for your individual business.
Also, as far as Facebook engagement, their rates and organic reach have currently begun rising again. Facebook has reacted to peoples’ complaints about the lack of organic reach, and attempted to amend this for business and brand pages. As part of this, recently Facebook has created their “Save” button feature, which you may have noticed on brand pages, alongside the “Like/Unlike” button. This is an attempt to further the organic reach and traffic from Facebook, as it works as a reading list function, to save the page for later. This “Save” buton will count towards your overall business page engagement, and will be beneficial for businesses through this channel, according to Facebook. So, time to wait and see how much difference the “Save” button makes.
If you are interested in finding more about how often your business should post on Facebook, and how you can best optimise your audience and potential consumers to gain desired brand engagement, then Bright Yellow Creative can help!
We will sort out your Facebook business page, and create and share interesting content to engage with your viewers and consumers.
Contact us for more information about our social media packages here, and take a look at our social media services here (our specific Facebook services can be found here).
See how we can benefit your business through Facebook, and other social media, starting today!