Link Building Within Your Website – How To Make the Most of Internal Links

Link Building Within Your Website – How To Make the Most of Internal Links

One of the most effective ways to make your website fully Search Engine Optimised (helping your website rank higher in searches) is through link building. However, there are two examples of link building: external and internal links.

External links are the links made to and from other websites, which help your website become more legitimate, particularly if the other sites linking to yours are reputable. External links are renowned for helping your website boost its SEO, although internal links can be just as effective. Internal links are the links made within your own website, including links to your website’s pages, links in the header and footer, or links created in blog posts on your site.

 

Internal link building is one of the most overlooked ways to help Search Engine Optimise your website. Your site acquires just as many benefits from internal linking as it does from external linking to and from other websites. Plus, there are many advantages to creating a flowing internal linking system within your website, that helps users easily access and navigate around your site. For example, the main page that you would expect to find a range of links to other pages and posts is on your Home Page.

However, internal link building isn’t just necessary on your Home Page. You should make your entire website linkable, and easily accessible. If it is difficult to get to a certain page or part of your website, then there will be less traffic towards that part. Users want a site that they can easily navigate around, and often if a site is difficult or slow, then they will simply click off.
 

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Internal Link Building Through Blogging

In making your website wholly linkable and functional, you must include your blog and each blog posts. Often, you will find that your blog starts creating its own navigation of links as you develop your blog. For example, if you write about a topic that’s relevant to a past blog article, then it is useful to link back to that post. Shortly, all of the topics that you regularly write about will start to link back to one another, and will be helpful to a user who wishes to learn about that topic in particular, without having to trawl through your archives.

Also, if you find that you regularly write about a particular topic, then it would be useful to create a main page for that subject. Creating a page on your website would help drive traffic, and help with the SEO. SEO can particularly be reached if you were to name that page something that encompasses the keywords around that certain topic. This page would be utilised effectively, as you could link all of your blog posts onto that page, and it would create a better flow and navigation, especially for users who want to find out all they can about that topic.

However, the main method of internal linking through blogging is to simply feature the links to other blog posts and relevant parts of your website throughout the article. It would also be beneficial to direct the clickable links to open in separate website tabs, in order to make sure the user stays on the first blog article until they click off naturally.
 

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Accessible Navigation Helps SEO

We have already touched on the importance of navigation, and making sure your website is easily accessible. Navigation is perhaps the most important part of utilising internal links on your entire website, including your blog. If your website is not efficiently and easily accessible, then you will lose traffic and users on your site.

Navigation is one of the most important ways to guide the user onto the pages and blog articles that you want them to see. Guiding the user is particularly essential for a business. Each website user is either a current or potential consumer for your business, and it is paramount to direct them to purchase a product, service or simply contact you directly. Your website should be designed and navigated to create sales, increase your consumer base and ultimately benefit your business.

Another benefit of utilising internal link building into your site navigation is that it keeps users on your website. If users can keep clicking through onto pages and blog articles that all contain interesting, relevant information, titles and keywords, then they will stay on your site for longer. A good internal linking structure is one of the easiest and most effective ways to reduce the bounce rate on your website. If you have engaged your website users with interesting content on one page, with easy links to other pages then they will likely click through to read more.
 

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Accessible Interlinks

When utilised fully, your website’s internal linking will benefit your website, SEO and your business in general. Making sure your internal links are accessible is vital in allowing search engines to index your site. In order to fully Search Engine Optimise your website, you must therefore ensure that there are no broken links or blocked pages, for example.

Also, most importantly, you must make sure not to overdo your linking (whether internal or external), and particularly ensure that these links don’t exceed 100 per page or blog post. If a page or article is overly peppered with links, then it can definitely overwhelm the actual content. Particularly, make sure that each link is relevant and contributes to the content and topic of the page or blog post. Relevancy is important for both search engines and for your regular website users.

Ultimately, don’t underestimate the importance and benefits of internal link building in your website. It is the easiest way to generate traffic, search rankings, and ensure that users stay on your website for longer. It can be just as effective as external links, even link building to reputed websites.

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If you are unsure how to optimise internal (or external) link building to boost your website search rankings and all-round SEO, then we can help!

Here at Bright Yellow Creative, we know exactly how to create an easily accessible, flowing website, that is fully Search Engine Optimised. We will increase traffic to your website, and create more online business for you.

Take a look at our services here, and how we can optimise your website utilising specifically link building here. Also, please find our brilliant price packages here, where you can find more of how we can help you.

Benefit your business – Contact us today!

Bright Yellow Creative Group’s Brand New Monthly Priced Packages

Bright Yellow Creative Group’s Brand New Monthly Priced Packages

We have recently introduced our monthly priced packages for our Social Media Management, Content Marketing and WordPress Blog / Website Design Packages, which can be found here.

We have designed these packages to be as flexible as possible, and clearly show exactly what we do, and how we can benefit you and your business!

The packages are created for you to pick and choose the services you would like to receive, and at what quantity. For example, if you were to pick one of our Social Media Management packages, it is easy for you to add Content Marketing to the package at any time, simply at a small extra cost.

The packages are all priced monthly, with our Social Media Management and Content Marketing additionally separated into Bronze, Silver or Gold Packages. The Bronze Package would give you the minimum amount of management, leading up to the Gold Package, which would give you the maximum amount of complete management for either your Social Media or Content Marketing.

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Platinum Package

There is also our additional package, which is the Platinum Package. Our Platinum Package differs slightly because it covers all three of the ways we can help you Digitally Market your business: Social Media Management, Content Marketing and WordPress Blog / Website Design.

We strongly suggest our Platinum Package if you are a business starting out, as we can really boost your online presence and consumer base, as well as creating a Blog and Website for your new business.

Also, the Platinum Package would include every Social Media Channel you would like to be managed, as well as our maximum Content Marketing and Blog Creation every month. It is an absolute value for money, as it provides you with everything you could possibly need to enhance your business.

We can make our Platinum Package bespoke to you, suiting all of your business’ needs and brand values.

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However, if you would like to purchase the packages separately, here is a breakdown of the three different packages and how we will benefit you and your business!

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Social Media Management Packages

Our Social Media Management Packages are separated into our Bronze, Silver or Gold Packages, as well as being included in the overall Platinum Package. However, we also include our Starter Package for Social Media Management, which acts as an introduction to the Social Media Management we offer.

So, from as little as £49 a month, you can receive our Starter Social Media Management Package, and witness how we can improve your business’ online presence initially. Our Starter Package only covers Facebook and Twitter, as we would consider these the two predominant Social Media Channels. It will give you a taster about how we can boost your business’ Facebook and Twitter usage.

After our Starter Package, we can then expand into our Bronze, Silver and Gold Packages. Our Bronze and Silver Packages allow you to choose 3 Social Media Channels for us to manage, although the Bronze would give you minimum coverage and the Silver would give you extra. Then, our Gold Package allows you to choose 4 Social Media Channels, and we will manage them all fully and maintain a constant presence for your business, expanding your consumer base thoroughly.

These packages are priced monthly, although in this price you will receive weekly attention to your Social Media. This is why we have broken down our Social Media Management services into weekly tables, so you can easily see exactly what we will do for your business week-to-week. For example, if you were interested in Facebook Management, we have broken down exactly how many updates you will achieve per week through the separate monthly packages, depending on whether you choose this channel via our Starter, Bronze, Silver or Gold Package.

We are highly experienced in Social Media Management, and know how to expand your brand, consumer base, and make your business succeed online. We offer a wide variety of Social Media Channels that you may be interested in, from the obvious Facebook to the more unique Vine. We can handle any Social Media Channel of your choice, and we have broken down each Channel into tables so you can witness how we can use them to enhance your business.

Check out our Social Media Services here for a fully comprehensive breakdown of what each Social Media Channel offers your business.

Additionally, if you were wondering about the exact benefits of Social Media Marketing, check out our article here.

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Content Marketing

Our Content Marketing Packages are also separated into Bronze, Silver and Gold Package options. We outline exactly what we will do for your business monthly, including Targeted Marketing Campaigns and monthly SEO for your online presence, as well as blog creation and written blog articles relating to your business.

It is also possible for us to maintain and manage your website and WordPress blog, if you were to acquire our Gold Package. However, for all three packages we offer written blog articles, however we can offer you a greater quantity of material in our larger packages.

For all three Bronze, Silver and Gold Packages, we will handle your SEO and Online PR to a varied extent. We also offer monthly reports from Google Analytics statistics. This will reveal how well your website is doing and how much traffic your business is generating, as well as showing how your consumers and website visitors are acting on your site, including the pages and features that resonate with your audience.

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Please check out our Digital Marketing Services here! We fully explain how SEO and Content will enhance your business, boosting your online presence and brand identity.

If you were wondering how Content Marketing works and how it will benefit your business, take a look at our article here for more information.

 
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WordPress Blog and Website Design Services

The services we can offer you towards your blog and website design vary slightly to the monthly packages of the other two, mainly because we don’t offer separate Bronze, Silver or Gold options.

However, this is mainly due to the fact that many of these services come as one-off costs. For example, we can create a WordPress blog or Landing Page for your business, which would start at a one-off guideline cost. We can also offer services such as banner or header designs, either for your WordPress Blog, Website, or any Social Media Channel.

As part of these services, we also offer you the opportunity to manage your WordPress Blog or Website, separately from our Content Marketing. These prices would start at approximately £49 per month, although would vary depending on the amount of management required. Also, we offer our blog article and content creation at a separate cost, at the guideline price of £28 per 1000 words. Additionally, we can also offer proofreading and editing services, if you would like us to check your blog article content, for only £16 per 1000 words.

We would like our services to be as flexible as you would like, and if you would like to receive an individual service outside of the entire package, that is fully available.

Check out our WordPress Blog Creation and Management page here, explaining exactly how this will help and boost your business.

Also, if you were wondering how blogging helps your business, and truly boosts your Search Engine Optimisation, then take a read of our article here.

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Pricing

Our prices for each package are additional to our other packages, however if you would like to combine any of our three Digital Marketing Services, we can offer you discounted prices. For example, if you would like to combine our Social Media Management and Content Marketing services, then we can offer you a combined price point, depending on the quantity of services you would like.

Also, if you would like to receive individual services outside of the full packages, then that is available. We would be able to agree on a bespoke quantity and level of services for your business, and quote you a guideline price for these services. Please don’t hesitate to contact us directly about any prices or options for tailoring our Digital Marketing Services.

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The full breakdown of our services can be found in our Price Packages here. Also, take a look at our comprehensive breakdown of our services and how each channel and option can benefit your business here.

Please contact us today to speak to us and arrange any of the packages. We look forward to hearing from you!

What is… Content Marketing?

What is… Content Marketing?

Content Marketing is not about advertising. In some ways, it is not even about marketing as viewed in the traditional sense. Consumers have long since shut down to traditional forms of marketing, including standard advertising. For example: Sky+ services to skip adverts, magazines are becoming more widely read online, and online users are becoming adept at simply glossing over things like banner ads, and there is always AdBlock. This means it has become more difficult than ever for a business or product to grab a consumer’s attention, both online and in traditional publications and advertising.

However, this doesn’t mean that all is lost for advertising and marketing. With these changes, there have been great advancements in the online world of marketing, known as digital marketing. For example, the use of social media has become so widespread, that Social Media Marketing has become one of the main ways to reach your desired audience effectively. (Read more about our definition of Social Media Marketing here.) Although, asides from social media, another brilliant and beneficial way to gain an audience and consumers for your business, is through a fairly new technique known as Content Marketing.

Content Marketing is simply all about the content, and creating content of worth and value to a potential, clearly defined audience. It is a focus away from traditional advertising, which allows your consumers to really connect with you as a business. Content Marketing can be worked in a number of ways, including: written informative blog articles, sharing original image based content, and creating and sharing videos intended to inform your audience. The majority of these forms of Content Marketing work on a basis of being shared through Social Media Marketing, and so often the two go hand in hand.

 

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Written Blog Articles

The written blog articles is arguably the most important way to make the best use of Content Marketing, through creating articles of interest and appeal to your desired consumer. The majority of business and brand websites have begun attaching a blog to their site, including articles based on relevant topics that will interest your audience.

Blog articles work as a way of keeping consumers accessing and engaged with your website, which allows more time for them to consider your business and brand. Also, the blog can be utilised as an interesting way to get your voice and brand ethos out to your consumer. A potential consumer will be able to recognise your brand easily, and subconsciously, consumers will connect to businesses of similar viewpoints and values to them. It works for the consumer to see your business as more humane and customer-orientated, and more than just a business and brand front. It will also assure that your business has a more reliable voice and standpoint, which will reflect positively onto your business and services offered.

Another positive and beneficial facet of Content Marketing, and particularly important for written blog articles, is that the content created will be available to access for years to come. Articles that you create today will be available to read and view on your website for years into the future, in a similar way that a consumer today can access posts that you may have uploaded a year or so ago. Also, if a consumer is attracted to one blog article on your website, they may be interested to keep clicking through and reading post archives. This means that you will engage with the consumer more, and they will appreciate your content related to your business and services. Therefore, Content Marketing, and written blog articles on your website, becomes invaluable to your business.

Although, if you are unsure about creating a blog section of your website, then consider other methods of creating written articles to share your content and information about your business. For example, many businesses utilise Email campaigns as a way of sharing original, created content. This mainly works as an Email sign up, where they share regular updates with fresh content straight to the inboxes of their Email list. This also counts as a Content Marketing campaign and strategy, although it works better to include shorter articles as the Emails, to provide a more concise, informative written article to your developed consumer base.

If you are interested in the invaluable benefits of written blog articles, but are unsure what to include in your blog content, then start off with short posts based on your business, services and products. Creating a blog on your website is a great way of communicating with your consumers, and offering them examples of how a product can be best utilised, and describing how a particular service you offer fully works. It is also a perfect way to inform your consumers of unique positives and interest points of your business, for example if your head office is based in an interesting location. Think about your business, services and products, and start creating talking points for your brand.

 

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Creating and Sharing Original Images and Videos

If your business works on a more visual basis, or perhaps you would enjoy creating original images and videos based on your business and services, then Content Marketing is a great way to create and share. Content Marketing isn’t solely based on written articles relating to your business and brand, and creating original image and video content is an efficient, fun way to convey information and relevant details about your business.

Images are one of the top ways that gain potential consumers’ interest and attraction to a business, service or product, simply based on the fact that images are fun and eye-catching. There are two main ways that you can share relevant, creative images about your business. Firstly, you can share original images through social media, linking consumers to your various accounts, where creating fresh image content would be a great way to grab consumers’ attention. There are also certain varied visual-based social media platforms, such as Instagram, which can help promote your brand through created images.

Secondly, you can create original images to be shared on your website directly, through creating a main image-based blog. This would work well if you were a very visually based business, and you could focus more on creating and generating fresh image content, rather than basing your Content Marketing on written blog articles mainly.

However, another way to attract consumers to your business and brand in a visual way is through utilising videos and creating video Content Marketing. This is similar to images in that you can use these videos to share on both social media, as well as your own website, as unique content. Businesses and brands can also creatively utilise videos in a blogging format, in the form of a video blog, where you can convey information to your consumers and desired audience in a similar way to a written blog article.

 

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Why Use Content Marketing?

Ultimately, Content Marketing works as the newest, most beneficial way of marketing and advertising businesses. It has adapted to provide potential consumers, and your desired audience, with relevant, valuable content that they will find interesting and engaging. It is one of the most effective ways to inform consumers about your business, services and products, and connect with them on a more personal level.

Content Marketing is built to last. A blog article, image or video content that you create today can easily be accessed years from now, and will always be related to, and bring consumers to, your business. It will attract potential new consumers in a unique way that allows your audience to feel connected to your business and brand.

Also, effectively utilising Content Marketing online, and particularly on your website, is one of the easiest, and most beneficial, ways of gaining a solid, reputable brand identity. Businesses are able to build up and form an identity through providing a voice for your brand, and supporting your brand values and ethics, which your desired audience will connect with.

 

Many businesses understand the many positives and benefits of Content Marketing, and how it makes huge gains for their brand awareness and all round sales. However, if you are stuck for ideas about how to create this content and best utilise this new style of marketing for your business and brand, this is where Bright Yellow Creative Group can help!

We can create fresh, interesting content, which is relevant to your business and brand values. We can develop your voice, and allow you to effectively connect with your consumers and potential desired audience. This will allow you to focus on your business alone and creating your brilliant products and service, with the ease of knowing that an effective Content Marketing strategy is in place and taken care of. Content Marketing simply needs a lot of focus and an everyday presence in order to connect with viewers successfully, and allow you to become a reputable brand. An effective Content Marketing strategy will ultimately improve your business’ services success and sales figures.

Bright Yellow Creative offers an effective, creative Content Marketing package and strategy, which will benefit your business and brand. We can create as much brand-related and brand-boosting, relevant, original content that you would like. Utilise your content creation beneficially, and allow it to work for you, creating mass brand awareness that will directly increase your consumer base. Take a look at our bespoke content marketing services here!

We will boost your brand, starting now! Contact us here today for more details!

Our Coworking Community – Join Indycube Today!

Our Coworking Community – Join Indycube Today!

With more people doing freelance work, working for themselves or working in small business startups, there are more people than ever without an office space in the traditional sense. This means a lot of people have begun working from home, or from cafes and libraries, or whatever suits them. However, what if you are someone who finds a more social atmosphere is the most productive? Many people gain enjoyment from a more traditional office environment, and find it to be the most beneficial way to work easily without the potential distractions of home or a public area.

The term “coworking” was first launched in 1999, by Brian DeKoven. He coined it as a description of an environment that facilitated collaborative work and business meetings. Then, in the same year, one of the first coworking studios opened in New York City, called 42 West 24, although it had been open long before the term became popular. Then, in the UK, the first official coworking space wasn’t opened until January 2005 in London. However, “coworking” only became popular in March 2007, when it was trending on Google Search. Soon afterwards, in October 2007, it was listed as a term on Wikipedia.

Since then, coworking has only expanded in popularity and many offices designed purely for coworking have been founded. It is easy to understand why the demand for coworking spaces has developed so rapidly, as there are many positives to working in such an environment. However, you can’t undertake an organic Google Search of the term without finding a few horror stories about the negatives to coworking. The pros easily outweigh the cons on this one, though.

Pros

In starting up your own business, or working for yourself beneficially, it is paramount to create connections and utilise networking in order to succeed. This is one of the main benefits and positives of a coworking environment – everyone you meet and work with is a potential network connection, or even a client for your business. Through coworking, you meet dozens of people simply through working alongside them during your normal day. Whereas, if you were working alone, it would be more difficult to connect with new people and potential clients.

Asides from the networking factor, the people you work with in a coworking space can benefit you and your business in another way. It is proven that working with people who are likeminded and similarly creatively driven would help enhance those skills in you. Ideas people thrive in a situation where you can bounce ideas off others, as it creates a more stimulating environment. Other people and businesses are willing to help you out in a coworking environment, and often an exchange of services can be given. For example, a website designing business may work in the same coworking space as a marketing business, and they could compliment each other by exchanging certain online services.

In a coworking office space, there is an existing sense of community. This creates a certain feeling of belonging, which you wouldn’t necessarily get from working alone or at home. Your coworking colleagues become your friends, as well as associates, which is one of the most enjoyable factors about traditional office work. It also creates the opportunity to still participate in work events, such as Christmas parties or get-togethers.

A particular main feature of working in this refreshing coworking environment is that most coworking spaces are often very forward in their attitudes towards work, and constantly trying to improve and finding new ways to produce results. This means that you will often find coworking organisations that host events and seminars, which are designed to host new ideas and inventions, as well as showcase up and coming business ventures. These events provide you with the opportunity to learn new things and discover interesting projects, which can lead to growth within your own business and create innovative ideas for ways to improve.

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Working hard at the Indycube Tondu office!

Cons

As with most things, there are downsides – yet, as much as I have asked around for ideas and Google Searched my way through the topic of coworking, there aren’t a lot of cons to create an equal balance to the positives. However, the one recurrent negative to a coworking space seems to be the noise levels, particularly when someone appears to be persistently too loud. Sometimes, if a space is too noisy or crowded, it can become difficult to concentrate and work to the best of your ability. This one works on respect, though; if everyone in the office understood the necessity to keep the noise level at an acceptable level, then there wouldn’t be a problem.

Another potential negative, slightly related to the first point, is that other people can sometimes be a distraction. It is easy to get sidetracked from working by getting involved in conversations with your fellow coworking friends, but that is possible in every job, and you must maintain a level of focus in your work. In a coworking office space, it is possible to listen to music through your headphones, for example, and often the office will have the radio on in the background (at the workers’ discretions).

The only remaining negative I uncovered is the feature of messiness in a coworking environment. This is definitely one of those office complaints in every work area. There are countless jokes online about sarcastic and passive aggressive signs above kitchen sinks, in regards to the doubtless dirty dishes waiting to be washed. This is something that can’t easily be avoided in any work office space situation, as you may often find yourself guilty of slacking off your cleaning duties when there’s work waiting! A factor that’s similar and does relate to coworking spaces, however, is the concern with who provides the general amenities, such as toilet paper, washing up liquid, milk and teabags. Each coworking office space is different, but in general it is the facilitator of the particular space who takes care of those things, but it would be important to check.

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Cowork with us today! #epic

Yet, despite those certain points, one of the main positives of a coworking environment is that it creates freedom for you and your business. The hours are far more flexible than in a typical nine-to-five office job, and, if you work for yourself, you can pick certain days to work in the coworking space and other days you can work from home – whatever suits you! The point of a coworking environment is to be flexible and help each business succeed in their individual way.

Ultimately, coworking is all about the people, who become your friends and motivators in your business. The sense of community is paramount, and stimulates your own business growth and improvement. Coworking spaces themselves are all designed with business advancement in mind: the spaces are generally open and designed to enhance productivity in this professional environment. You have the freedom to interact and generate social and professional encounters, or simply choose not to.

Coworking is a far more stimulating environment for freelancers and small businesses, rather than working from home. The interaction and sense of community generates productivity, collaboration and resulting success for everyone involved.

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Here at Bright Yellow Creative, we work in a coworking office space as part of a growing business of coworkers called Indycube. There are several workspaces available through Indycube, all throughout South Wales currently. As a Community Interest Company, Indycube is not profit driven, which means you can get ideal, stimulating coworking office space at excellent value! (As little as £10 a day!)

The particular office where Bright Yellow is located is Indycube Tondu, which is perhaps the smallest of the Indycube offices, and actually (handily) located in a pub! The coworking office space is brilliant, and full of interesting, likeminded people who can all exchange ideas and stimulus – as well as partake in a minor cheeky gossip about last night’s television. Indycube Tondu is the ideal creative atmosphere to encourage your business’ growth and success, so if you are interested, then try it out for a day!

You can find all of the necessary information about Indycube Tondu here, as well as information about our fabulous facilitator and Indycube associate anchor, Emma Jones!

You can also find other available Indycube office spaces, on the website here – as well as the official blog, Twitter accounts and news features!

Join our community – Come and cowork with us today!

Search Engine Optimisation Through Blogging

Search Engine Optimisation Through Blogging

If you search for the term “Search Engine Optimisation”, it returns with more than a few million results. It is mainly full of articles giving similar explanations and tips on how to make it work for you and your website. However, the clear repeated exhortation is the term “linkbuilding”, which generally refers to back links from other websites and blogs to your website. This is commonly known to improve your website search rankings, and is one of the main ways that every search engine judges how worthy or useful (and, therefore, searchable) your website is. Although, one of the most important platforms where link building works well to improve your search rankings doesn’t seem to be emphasised as much as it should, which is blogging. There are two main ways that you can use a website blog to work for you, in order to improve your search rankings and the amount of consumer views and attention to your website or business.

Start a Blog

Firstly, the importance of starting your own blog and utilizing blogging to improve your website. So many websites and businesses have begun their own blogs and articles in order to boost their business and consumer awareness, although often it seems difficult to find relevant and original content to create and blog about. Finding fresh and original content is often stressed in improving search rankings: each page on your website is a separate searchable page, so any traffic you would gain through new, interesting blog articles would be creating interest and a bigger consumer base for your business. If you are stuck for ideas for written articles, original content always helps in the form of varied multimedia, including images, videos, podcasts, or even tools and plug ins that you could create. This multimedia becomes searchable by itself, for example in an image search, which will help boost your search engine optimisation further. So the more various multimedia that you include on your blog, the more interesting your blog will appear, and the more searchable it will become.

The content is what will attract new viewers and thus consumers for your website and business. However, it is equally important to make sure your blog (and website) is easily navigated, performs properly, and loads quickly and accessibly. The site performance is what keeps viewers on your website, and clicking through the various site navigations and links, and it is crucial to create a naturally flowing hierarchy or sitemap for your site. If the navigation is an issue, it may be helpful to utilize Google Analytics, because it provides insight into how viewers behave on your website or blog. It shows how users reach your site, the most popular and viewed content, and where they decide to drop out of the site. It would also be helpful to create user friendly URLs for each page, because your URL is also featured in search results. Consider how search engines work, and the relevant keywords or what specifically users would search for, and make sure they are included in each blog page title or URL.

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Connect with Your Community – Linkbuilding

The second way you can use blogging to improve your search rankings and consumer base is through using other blogs, and discovering your related blog community. It is possible to discover a wider consumer base through related blogs, where you can reach out to their users easily. Using a blogging system, it is easy to discover other blogs and advertise your website through the comments, through creating links on other blogs through the comments. However, bear in mind that some blogs become no-follow links, meaning they won’t count as a back link. Yet, if your comment is well articulated and doesn’t seem like comment spam, other readers will want to click and discover your blog and website through this method. Also related to linking through blog comments, it is possible to implement forums in order to help boost your website viewings and consumer base. On forums, you are allowed to comment freely and often include your blog or website in your signature, as well as a description enticing new consumers. It is important to create an interest and buzz for your blog and website, and socially communicate with other users to improve your viewings and, ultimately, your search rankings.

Quality Link Building and Google PageRank

There is a Google link analysis algorithm that can be used to improve your search engine optimism, however. This algorithm is called PageRank, which is one of the main methods used to measure the importance of web pages. PageRank was actually named after Larry Page, who was one of the Google founders. Basically, the formula measures the worth and importance of a page based on the number and quality of links from other websites. Google uses an automated “web spider”, called Googlebot, which counts links over the Internet and gathers information about sites to contribute to each page’s PageRank. Although, it isn’t the quantity of links that matters, Google’s PageRank is based mostly on the quality of links your website can achieve. Your website can trade links with many others, but it is paramount to make sure the links are only relevant to your site, and that you’re not trading with a link farm. Link farming is a dangerous way to generate links, as Google penalises for spam links, so in the long term it would negatively effect your website and decrease your PageRank.

A good way to easily target a reliable linkbuilding source is through registering your site with online directories, especially if you make sure to use high search ranking directories. Another way is through creating links and expanding in your blog and website community, ensuring that every website linked is relevant to yours, as previously discussed in the article. Both of these methods are good to increases your website reliability and search rankings, and ultimately Google PageRank, although they are not as effective as using quality PageRank websites to trade links with. An example of a quality PageRank website is a legitimate college, university, or a government website, and if your website receives a link from one of those, then your PageRank increases significantly. Also, if your website simply links to one of those respected sites, then it can increase your PageRank slightly as well. Basically, your website becomes golden, and your search rankings rocket, if you link to a college, university or government website, and achieve a link back in return.

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In conclusion, linkbuilding plays a highly important factor in improving your website search rankings and Search Engine Optimisation. One of the most important ways to make the most of linkbuilding is through creating a blog attached to your website, as well as implementing other blogs to improve your consumer reach and optimise your search rankings. However, the importance and ranking of the website you are exchanging links with is a significant factor, and the more reliable and respected the website, the better for utilising your links. The goal for creating a Search Engine Optimised website and blog should be simply to create a seamless user experience, and to communicate content in an interesting and original way, in order to generate link backs and become recommended for relevant searches. Each blog article generates interest and potential for link building and individual search rankings, meaning more users accessing your website. Therefore, most of all, your blog must contain original, unique content, which would appeal to reliable, quality PageRank websites, as well as potential consumers, and ultimately increase your business exposure and sales.

We have thoroughly discussed the idea of Search Engine Optimisation through blogging, and the idea of utilising linkbuilding between your blog and other reliable websites and other blogs to improve your website search rankings. However, if you are still struggling with this idea and making the most of blogging and link building to help your website and business, then we can help you further!

Here at Bright Yellow Creative Group, we are experienced at creating a successful blogging platform, and making the most of blogs in order to improve businesses’ search engine optimisation. We can help run a blog for your website, including creating interesting and unique written content to attract new consumers and respected websites to your business and website. We can boost the blog posts with images and videos, and make sure to use keywords to improve your search rankings and Search Engine Optimisation, leading to a considerable expansion of your consumer base!

If you are interested in any of our services, including blogging, any social media platforms or alternate digital marketing, please get in touch with us here! Also feel free to comment below if you have any further queries or suggestions!